The business model of the supermarket of the future What will the supermarket of the future look lik

This is an era of cross-border robbery, this is a platform for integrating resources, and the future of enterprises is no longer the competition of products, but the competition of business models.

Remember one sentence. To do marketing is to be human. And the free model we advocate is to start from human nature to do marketing.

1. A business model that uses free services to quickly occupy market share in the early stage, and uses value-added services or high-end services to charge better fees in the later stage to achieve profitability.

2 is a new type of profit model suitable for the development of the times, is a business model that consumers can not resist, it is based on the "design of the hidden profit margin of the enterprise" as the core, that is, to extend the profit chain of the enterprise, through the design of free projects, to attract customers to the greatest extent, and then in the next stage to achieve the profitability of the enterprise, is a "front-end free, later to make money" model.

3 is a new type of excellent ability to reduce the cost of goods and services to zero, and it is a new model that can dominate the future market and also squeeze the current market.

4. 'Free' can be 'profitable', which is a kind of altruistic thinking, the spirit of fools, the spirit of suffering, and a win-win outlook on life.

Unmanned operation, consumers buy independently, and the demand for campers will be lower and lower.

1.Combine online and offline.

In the future, supermarkets must cooperate with e-commerce, but the time for supermarkets to do e-commerce is not yet ripe, because almost all e-commerce is loss-making, which is a problem with the e-commerce model. The Achilles' heel of e-commerce is that its cost in many aspects is higher than that of physical stores, for example, the single product transportation cost of e-commerce is higher than the collective transportation cost of supermarkets, because e-commerce has more secondary packaging costs than supermarkets, such as frozen food sold by e-commerce, and the cost of frozen air cushions for packaging alone is as high as twenty or thirty yuan.

When the time is ripe, supermarkets can build their own **, focus on building a logistics system, and make distribution as convenient and punctual as a bus, every ten minutes. At that time, consumers could pick up the goods in the physical store, and if they were not satisfied, they could return the goods on the spot. This not only solves the problem of secondary packaging of e-commerce, but also solves the cost problem of the last mile.

The real supermarket of the future can make the small convenience store infinitely larger, and can make the e-commerce infinitely closer to consumers, which is the upgrade of the model.

2.Cater to consumer changes.

In terms of model, the future supermarket has changed greatly compared with the traditional supermarket. Now the development of the supermarket industry has entered a bottleneck, and many companies are just looking for problems from management. In fact, the real driving force to promote the development of the supermarket industry is not the ultimate in management, but the change in mode, to adapt to the change of consumer shopping habits.

3.More and more refined management.

In terms of management, the future supermarket also has great innovation compared with traditional supermarkets. In the process of management, many supermarkets in China have always believed that the quality of employees is not high, and complained that employees do not have good working habits, so many management is around cultivating good working habits of employees.

The real management is not to emphasize the whole process to the employees, but to decompose the process in the process, and the future supermarket should be refined and decomposed in management.

In the future, the supermarket will be like this, in front of the Huxiao supermarket, a huge LCD screen on the wall, and the constantly scrolling advertisements of the merchant year, the customer is no longer an unknown buyer. Because when you walk to the door of the supermarket, the clerk will immediately ask you for some necessary shopping and personal information, such as your gender, age, bank, etc., and then he will enter this information into a shopping cart with a miniature laptop, which is actually a "personal shopping machine" that belongs only to you. Connected to the supermarket's main control computer via a radio unit, it will accompany you throughout the shopping process today and provide you with the corresponding services.

Once everything is ready, it's time to start a pleasant "shopping trip".

The shopping guide will smile according to the different layout of the shelves of each supermarket, and design the shortest shopping route according to your shopping plan, so as to bring you to the front of each shelf. "Convenient to enjoy the joy of life", at that time, the "supermarket of the future" will meet people's requirements to the greatest extent.

The owner of the brick-and-mortar store business must know. What physical stores want is the first volume, and if the amount is large, there will be a chance to make money. There will be no loss at all.

The free model is the best marketing model for drainage, interception, financial retention and return, and it is also the best business model. A business model that customers can't refuse!

One center, two basic points, three frameworks, four processes!

One of the centers is to be user-centric, through front-end altruistic thinking, to meet the needs of customers for humanized value for free.

The two basic points are the support point of the giveaway and the common interest of the merchant alliance. Let's talk about the support point of gifts, it can be said that today's customers are becoming more and more picky, and many merchants are suffering a lot in all aspects including drainage and transaction. Therefore, it is necessary to use the power of giveaways to alleviate or even eliminate these pains; Now is the era of win-win cooperation, uniting all friends who can unite and defeating all business opponents that need to be defeated is a good strategy for today's business operations.

Alliance like-minded merchants, help them enhance competitiveness and sales, sometimes, helping others is to help themselves, helping others will always help them!

The three major customer frameworks are to say: attracting customer framework, closing customer framework, fission customer framework; In the business layout, you need to know how to detonate customer flow by attracting customers, how to design a transaction proposition that users can't resist, how to turn customers into die-hard fans to refer you, and fission a steady stream of new customers.

The four process steps mainly focus on the above content to make a detailed landing flow chart, which is roughly like this (the detailed flow can be increased as needed):

The first step is to make accurate portraits of core users and provide them with the best values they need.

Step 2: Design giveaways and joint business partners;

The third step is to turn strangers into customers and then into fans;

The fourth step is how to reasonably plan cash flow on the basis of profits, so as to continuously strengthen their strength and develop rapidly.

Modern convenience stores: In addition to the goods sold in traditional supermarkets, there are also modules or categories such as fresh food (oden, steamed buns, lunch boxes, etc.), baked goods (bread, desserts, etc.), drinks (coffee, fruit tea, etc.), and low-temperature dairy products.

In addition, there are various convenient payment items, service items, and Japanese convenience stores also sell books.

Supermarkets Convenience stores have always been a state of development, from the previous supply and marketing cooperatives to the current supermarkets, which have been constantly updated with the continuous progress of society. Have you noticed an interesting phenomenon that all the products that meet everyone's convenience needs on a daily basis can be sold in convenience stores? For example:

Steamed buns and soy milk for breakfast, fruits from fruit stalls, vegetables from vegetable stalls.

What does that mean!

In the past, newspapers and magazines could open a store at the intersection and make money.

You can also open a shop at a roadside breakfast kiosk and make money.

But recently, we have found that many formats are gone, everyone's attention is on mobile phones, all newspapers and magazines are gone, but there are still many people who have needs, what should we do?

Because of the construction of the city, there will be fewer and fewer stalls, but everyone has such a demand. What to do?

There must be a place to meet this need, and that place is a convenience store and a community supermarket.

So, the way out of the future community supermarket convenience storeIt must be a comprehensive community service platform that takes into account both online and offlineThis platform is a permutation and combination of various business modules.

To put it bluntly, supermarkets reduce useless categories and add new categories and services.

For example, if your store is in the community, you can serve vegetables and fruits, and the area is large enough to bring in breakfast, and you can introduce rookie stations. All of this can lead to increased foot traffic, which in turn increases sales.

At the same time, you need to combine online and offline, you have a store, you are the king, you can be the head of the group at the same time, and do community fresh.

In this way, continuous communication with customers, increasing customer flow, improving stickiness, and increasing sales is the way out for traditional supermarkets.

If you find it helpful, give your noble thumbs up!

Long-term contact, point attention.