How to enhance the visual hierarchy of web design

1.Define the design goals of the elements.

The elements on a web page usually have a purpose and meaning for their existence, and we can start from this aspect when building a visual hierarchy, prioritizing the different roles of the web page elements, and then building the visual hierarchy.

2.Consider user browsing patterns.

When a user first visits**, they typically don't go through everything carefully, but instead do a quick glance to see if there's something they're interested in.

3.Functionality takes precedence.

We often have such a misunderstanding that the visual level serves the best design aesthetics. In fact, the functionality of visual hierarchy design is more important. When building a visual hierarchy, designers first need to make sure that each element plays its own role, such as providing users with a clear navigation menu, a visible path to purchase, etc., and then consider whether the interface of the combination of elements is beautiful or not.

4.Make good use of white space.

White space, or negative space, is not only the blank area in the interface elements, but also one of the core elements of the visual hierarchy. In visual hierarchy design, white space can be used to connect or distinguish different content elements and create a unique layout. On the other hand, it can also help to emphasize a certain key element and allow it to gain extra attention from the user.

5.Use ** split.

The guidelines mainly refer to the proportion of the page, which is recognized as the most aesthetically pleasing and has different applications in many aspects such as nature, daily life, stage layout, etc.

1. HierarchyIn the past web design, the most common thing is to rely on the difference in font size to create contrast, however, it is far from enough to simply rely on the difference in font size to create contrast, therefore, many UI designers began to try to use color and word weight to create a better contrast effect, deepen the overall hierarchy of the page, in the choice of color, you can use two or three similar colors, the primary, secondary, auxiliary content with different colors and weights to distinguish.

2. Shadow designAbandon a wide range of diffuse blur shadows and try the effect of using vertical offset shadows, I believe it will bring you a more natural and obvious effect experience.

3. Detail designAppropriate white space can make the page look concise, but it is easier to highlight the theme, let people remember at a glance, small icons should not be enlarged for no reason, visually will give users a lack of details of the experience, the border in the page can be appropriately added some monochrome or gradient borders, I believe, the plain old virtual page may become more vivid because of these simple small details.

1. Read a lot of books.

An accurate summary of the idiom, angle here is said to be well-read, not to read books but to look at the web page, many designers have different design points, some are very good use of color collocation, and some are the neatness of the layout design in the web design, so in the process of learning for newcomers, you can find more excellent designers to observe and learn their works.

2. In-depth understanding.

As a rookie designer, only by understanding the small "routine" in the design can we really improve their aesthetic ability, in the process of observing the design, we must understand the methods used by the designer in the design process, such as the matching of colors, why do we need to match it this way, and what are the advantages of such a match? Ask yourself more of these questions, and only by studying them all clearly, then your aesthetic ability will naturally improve.

3. Study hard and practice hard.

For example, a web page, you can design according to different styles, typesetting and make two more versions, and then compare and contrast to find out the advantages and disadvantages of each design, and then make corrections.