Why did Nubia mobile phone sales not sell well but it didn t hang up?

There are two main reasons why Nubia's mobile phone sales are not high but it has not been hung up, the first is that Nubia mobile phones have the support of large companies; The second reason is that Nubian phones have characteristics that are different from other mobile phones. <>

First of all, Nubia mobile phone is a mobile phone produced by a subsidiary of ZTE, ZTE is one of the largest companies in China, and it is precisely because of the support of such a large company behind it that Nubia mobile phone has not hung up. In fact, Nubia mobile phones themselves have certain characteristics, and mobile phone photography is the main feature of Nubia mobile phones. Neovision, which is independently developed by Nubia Mobile Phones, has a variety of photography functions such as light painting camera, star trail mode, time-lapse photography, independent metering and focusing, so that owners can use Nubia mobile phones to experience the experience of using SLR cameras.

Nubia mobile phones have captured the hearts of many users with the propaganda feature of shooting stars, and there is a large fan market, so even in the case of low sales of Nubia mobile phones, there are still a large number of Nubian mobile phones supported by fans. It is precisely because of these two reasons that Nubia mobile phones have not hung up despite low sales.

Nubia mobile phone is actually a sub-brand of ZTE's smart phone, compared to the blue-green manufacturers that do a very good job in the marketing of domestic machines, or the main performance of Xiaomi and Meizu, Nubia's sales are indeed not good, but I think Nubia mobile phones can still hold on.

First of all, Nubia also has some of its own iron fans, because Nubia's mobile phones are not high in addition to the high-end series, the rest of the price is not high, but the configuration is good, for many student parties, it is a very good choice, and every time Nubia comes out with a flagship model, there will still be some more cutting-edge "black technology".

The second is that Nubia belongs to ZTE, and with such a large company to support it, it is generally not easy to hang up. And ZTE has cooperation with telecom and other operators, and many contract machines or business halls will also **ZTE's mobile phones. Personally, I still prefer Nubia's mobile phones, which run relatively smoothly, ** for the student party, you can also bear it yourself, and there is also support from ZTE after sales, so I think Nubia is still a good choice.

Nubia's new mobile phone was released, but the market is not very hot, why do few people hear about this brand? Because in the past, when there were many manufacturers, that is, when there were many domestic mobile phone manufacturers, there were many brands, and everyone had more or less heard of it, but now there are fewer and fewer domestic brandsWhat can really stand on the ground is the current four major domestic manufacturers, and other brands of mobile phone manufacturers naturally do not have such a high market heat and attention. <>

The four major manufacturers of domestic mobile phones, Huawei, Xiaomi, OPPO vivo, these are 4 manufacturers, and other mobile phone manufacturers are also doing it, but its market popularity has occupied far away, and it is not as high as these manufacturers. And from the perspective of cost performance and after-sales service, these 4 manufacturers are doing better, because their channels are wider, and their first mobile phone is OPPO, and I think this mobile phone brand has advantages and disadvantagesBecause some people have always said that the appearance of this brand is heavier, but it is not cost-effective. <>

The advantage is that its after-sales service is in place, basically an ordinary prefecture-level city has after-sales service points, and even small counties are very convenient, you don't need to wait for a week, or express delivery and the like, but your disadvantage is that the cost performance is not so high, these years are gradually changing, launched some cost-effective sub-brands, for example, Rui Ou honey series was originally in the overseas market to play the mainstream, and now gradually transferred to the domestic market, the cost performance is still greatly improved, Xiaomi has always been known for its cost performanceTherefore, the market popularity of these brands is very high, and the people of other mobile phone brands are a little worse. <>

Now the situation of domestic mobile phones is that these 4 manufacturers occupy the market share of Apple and Samsung are shrinking a lot, and other mobile phone manufacturers of course have them, but there is not such a high market recognition, and most people will consider these mainstream mobile phone brandsAnd those brands that are not particularly popular, although they also have consumers, their market share has fallen to a pitiful level.

Nubia mobile phone ** released, the reason why few people have heard of the brand Nubia is because its marketing is relatively unsuccessful, as a sub-brand launched by the traditional enterprise ZTE, it is still a traditional old-fashioned brand in marketing, whether it is the brand name or the official website copy and the naming of the model, let others think that it is a foreign brand; And the product definition is relatively unsuccessful, you can shoot the stars and the moon, but you can't take a good-looking portrait, a bit flashy "black technology".

Because Nubia's main market is Africa, he has not locked the domestic market, and it is even difficult to see Nubia's new product launch advertisements or promotions in China.

The most important thing is that ZTE's mobile phone has not undergone great brand promotion, and ZTE's brand is not very outstanding, so there are naturally few people who have heard of it.

It's because this brand is relatively niche, it was produced many years ago, and it is not as famous as before, and now the mobile phones on the market are the most famous ones are vivo, oppo Huawei.

There may not be many people who have heard of it, but there are not many people who buy it, so its sales are not much, and its popularity is not so high.

Because the competitive pressure in the mobile phone industry is particularly high, and the mobile phone of this brand is relatively high, so fewer people have heard of it.

Nubia mobile phones he usually doesn't do advertising, plus he doesn't know how to market and promote, so there are relatively few people who have heard of this brand, unlike other big-name mobile phones that are full of advertisements.

Nubia is a brand owned by ZTE, which will only be carried out online**, and it is a relatively niche mobile phone, and few people buy this mobile phone, but this mobile phone is relatively cost-effective.

This is because this brand is not particularly famous, and there are no particularly excellent products, and the popularity is not particularly high.

Because this brand has not been very popular, and it is relatively expensive, most people will not choose this brand of mobile phones.

Because Nubia is not as famous as a mobile phone like Huawei Xiaomi, very few people have heard of it.

Those who haven't used Nubia should not rub the heat here. Nubia's contribution to mobile phone photography is unmatched by other brands. Nowadays, most of the common ways to take pictures with mobile phones come from Nubia, but they have been borrowed by others.

Nubia's real problem is marketing and after-sales, and a prefecture-level city can't find a brand maintenance point, isn't it too bad.

Because of the brand of this mobile phone, they didn't advertise too much, and they didn't promote their products, so many people don't know.

It's because their publicity isn't particularly good, and there are many other strong mobile phone brands.

There is no continuity in Nubia products, the system is never updated, and Ni Fei lives in his dreams.

From the naming, I feel that the soul of this brand is crude and contemptible, and in comparison, I really feel sorry to think of Hou Weigui and his old man and the resounding name of "ZTE".

Coincidentally, when Meizu's popularity was not as high as it is now, the small dot was Meizu's iconic design, and Nubia copied it. Originally, the meaning of the existence of Meizu's small dot is to unify all the frequent operations outside the screen into a small dot, and all gesture functions are initiated by the small dot, which is centralized, easy to remember, simple and beautiful, and the big Nubia only copied an appearance, only for home,

If you don't say it, many people don't know the brand of Nubia's mobile phone, and Nubia's mobile phone can't become popular, because there is no way to keep up with the changes of the times. In addition, we can also find that Nubian mobile phones do not seem to be very good at marketing. Nowadays, many mobile phone brands either invite some celebrities to help them with marketing, or rely on the excellence of the mobile phone itself to market.

Nubia mobile phone does not seem to invite more popular celebrities to endorse itself, nor does it carry out corresponding marketing, therefore, most consumers do not know about this brand at all.

Nubia mobile phones have been released for many years, but the sales have not been particularly good, but what makes netizens very puzzled is that this mobile phone has not yet gone out of business, and it can also be seen that the brand of this mobile phone has also been liked by some consumers. Nubia mobile phone is indeed something that many people have not heard of, and a mobile phone brand has not used this mobile phone, so I don't know if this mobile phone is as unbearable as everyone says, so this is now the hot mobile phone circle, and we know the most about domestic mobile phones is Huawei, Honor, Xiaomi vivo and OPPO. There are also other domestic brands, which are not particularly popular, so they are not liked by many netizens.

In fact, we can also clearly find that Nubia's mobile phone has not gone bankrupt, probably because it does have a certain degree of excellence, and most consumers also recognize this mobile phone. Every mobile phone brand has its own excellent place, and Nubia mobile phone also has its own excellent place, so I think it is normal that it has not gone out of business.

There are many brands of domestic mobile phones that have not become popular, which may be based on the brand's word-of-mouth, or it may be because the brand does not know how to market. If this brand of mobile phone is really powerful, then I believe it will definitely become popular in the near future.

There are fewer people using Nubia mobile phones, probably because the brand awareness is not high, the product line is not rich enough, the marketing is not enough, the quality is not good, and the after-sales service is poor.

1. The brand awareness is not high.

Although Nubia mobile phones already have a certain reputation in the domestic market, they are still relatively weak in the international market. In contrast, some internationally renowned brands such as Apple and Samsung have higher visibility and influence in the international market. In terms of brand recognition, Nubia mobile phones still have some room for improvement.

2. The product line is not rich enough.

Nubia's mobile phone product line is relatively single, mainly concentrated in the mid-to-high-end market. In contrast, other mobile phone brands have a richer product line to meet the needs of different consumers. Therefore, in terms of product line richness, Nubia mobile phones also need to be strengthened.

3. Insufficient marketing.

Marketing is an aspect that any brand needs to pay attention to, and Nubia mobile phones also have certain problems in this regard. Compared with other mobile phone brands, Nubia mobile phones have relatively little investment in advertising and publicity, resulting in its popularity in the market cannot be better improved.

4. Quality problems.

Although Nubia mobile phones are relatively price-sensitive, there may be certain problems in terms of quality. Some consumers have doubts about the quality and user experience of Nubia phones, which also leads to some potential consumers' relatively low willingness to buy Nubia phones.

5. Poor after-sales service.

After-sales service is an aspect that any brand needs to focus on and value, but in this regard, the service level of Nubia mobile phones may not be high enough. Some consumers have reported that there are some problems in the after-sales service of Nubia mobile phones, which also leads to the relatively low willingness of some potential consumers to buy Nubia mobile phones.

<> Nubia brand was founded in October 2012 and can be regarded as an Internet mobile phone brand under Fuxing. When the tide of smartphone and user consumption promotion swept in, emerging brands such as Xiaomi under the guidance of the "Flying Pig Theory" posed a violent impact on traditional mobile phone manufacturers. In response to the pressure of the market, traditional mobile phone manufacturers began to seek change and take a second leg and lay out online channels.

Huawei's brilliance, the god of cool, the reverie of ZUK, including Nubia, all came out during this period.

Nubia, like OnePlus, belongs to a large company, with large companies as early support, and like ZUK, it also has reverie to support its courage, but ZUK himself is not angry, and in the end it is gone.

Another reason is that the precipitation of smartphone brands seems to have taken shape, and the scope of power has been delineated, such as North Xiaomi, South Huawei, Wonderful OPPO and Vivo, scattered Meizu and 360. And other mobile phone manufacturers can also run with a certain interval.

In the eyes of users, the brand differentiation between Nubia and Fuxing is significantly higher than that of Huawei and Guangcai. Its own style is very special, multi-function mobile phone photography, bezel-free, fit interaction, small red dot and long battery life and other functions add light display product features to it, to a certain extent, it is also the success of Nubia in the brand operation, "mobile phone that can shoot stars" selling point excavation in the camera phone when the popularity of the road, out of a differentiated road. The mobile phone that the wife of the national leader carries with her when she visits abroad is the Nubia Z5 mini, which makes the domestic mobile phone earn enough face in the world.

To sum up, according to the score of 10, 9 for photography, 8 for system, 9 for network, 7 for operation, 8 for screen, and overall score. This may be the reason why I chose this phone, and it may be one of the reasons why Nubia Mobile will not go out of business.