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1. Navigation optimization.
**Navigation structure should be logical, not too complicated, so that users can quickly find what they want to know, if the enterprise ** has many products, you can classify the products, as simple and clear as possible. At the same time, a good navigation is to facilitate the crawling of search engines, so when designing **navigation, you can use html links to make, do not use **links, flash navigation and other crawlers can not crawl links in order to pursue aesthetics.
2. Content optimization.
**The content must be of quality, because the search engine will show the best content to the user, and the high-quality article will not only be crawled by the crawler, but also make the user have a good experience and bring more traffic, so we must insist on updating the article, preempting more keywords, increasing the density of keywords in the article, and making the article readable. **It can also build a corporate news column to enhance the trust of the enterprise. At the same time, it can also be the best industry V high-quality articles to obtain a certain amount of fan traffic.
Of course, with the author's permission**).
3. Title optimization.
It is undeniable that there is a certain effect in some specific industries, but usually the company only describes a keyword in depth, and does not think from the perspective of users, resulting in low traffic, so we need to pay attention to user search behavior when formulating the title, pay attention to the user's search behavior, pay attention to the demand words, and closely follow the theme. Use plain language with a moderate length of headings. Don't have keywords that don't match the content and the content doesn't meet the needs of users, which will make the bounce rate high, and it doesn't make any sense to do so.
SEO site optimization also has **optimization, **optimization, file optimization, URL optimization, **tag optimization, etc., due to the reason of time, the number is not said in detail, friends who want to know more can leave a message to Sichuan Digital, and add it to the background message in the later stage.
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High-quality content, content is automatically pushed to.
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Multi-send third-party platforms, ** content or quality is king.
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SEO keyword optimization itself In fact, from the independent perspective of keywords, it is impossible to talk about being quickly indexed, and further thinking, the core problem of the landlord focuses on the content corresponding to the keywords:
Index. Quick Indexing.
Based on our previous work experience, we believe that we need to solve the problem of indexing first, and then solve the problem of rapid indexing, for which we need to:
1. Index. For indexing, we need to consider the following metrics:
Page load speed.
Corresponding to search engines, the premise of indexing is usually crawling, and only by maintaining a certain crawling frequency can it be effectively indexed, and the premise of crawling is to keep the page loading speed in line with official standards.
Typically, the advice given is less than 3 seconds, and for mobile, seconds are optimal.
To do this, you may need:
Optimize the server to ensure that the server performance is suitable for high-frequency access and crawling.
Enable page accelerators, such as MIPs, server caches, CDNs, etc.
The content of the page is original.
2. Quick collection.
After being indexed, how to achieve fast indexing, it usually needs to consider the following indicators:
The content is original and of high quality.
As mentioned above, in the indexing stage, the content must be original, and to meet the standard of rapid inclusion, we need to make sure that the content is of high quality and meets certain search needs at a time, such as:
Content paragraphs have a certain logical structure.
Advance indexing speed.
When we finish creating content that satisfies rapid indexing, we need to quickly index the content by search engines, for which we need to improve the probability that spiders will find the target content, you can try the following channels:
Use API APIs to submit proactively.
Configure the bear's paw number and use the bear's paw number to submit content.
In the high-authority ** lead spiders, use the form of contributions and advertorials to publish high-quality content on high-authority sites, and include the target URL.
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1. Access the Bear's Paw.
If you're focusing on SEO rather than Google SEO, then the most important thing you should do in 2018 is to access Bearpaw and complete the newbie tasks so that you will get the relevant permissions of Bearpaw.
Among them, the most important point is that you can submit relevant link resources to Bearpaw, usually high-quality content will be indexed quickly within 24 hours. It is worth noting that when you have a large amount of data, you can choose to submit it automatically, and if the amount of data is limited, you can choose to submit it manually.
The sitemap is similar to a ** navigation, it is often ignored, either forgotten to write, or forgotten to be created, for the amount of site data in the millions, effectively establish multiple sitemaps to make the source is a more ideal choice.
3. Embed auto-submission**.
In order to make the new ** can be crawled and indexed smoothly, in the search resource platform, **support》link submission, provide automatic submission of links**, you only need to configure the relevant js** to **, which is important for single-page optimization. Of course, for this official **, we have further optimized and improved its page loading speed, if you want, you can follow Batman IT.
4. RSS aggregation.
RSS is a protocol that is not being paid attention to, we know that from the current crawling and indexing, most search engines are still based on link crawling, so the external link building slippery design, so far it has not completely lost its meaning, if you use your spare time to try to make RSS, and put it in a prominent position on the site, maybe there may be unexpected gains.
5. Take advantage of the new **.
If you are serious enough, you will find that many links to new platforms will be crawled and indexed by search engines, and their own domain authority has a high weight, which is a good opportunity to build indexes quickly.
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