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Guangdong Express E-commerce Co., Ltd. was established in 2015 and upgraded to KK Group in 2019, and has received a number of capital investments from Jingwei China, Bright Capital, EWTP Ecology**, etc., with a market valuation of 1 billion US dollars in 2020, and an increase in the online APP e-commerce department in April: K+ members, and at present, there are more than 700 offline company direct stores all over the country, with an increase of 50-100 per month, and more than 1,000 by the end of 2020.
KK Group's brands:
KKKAN, also called KK
Mainly engaged in overseas products, the physical store is small but sophisticated.
KKV is mainly engaged in domestic and foreign products, and the location of the physical store is good, and it is the most eye-catching and advantageous location in various shopping malls.
Colorist thecolorist
Mainly engaged in cosmetics products.
X11 is mainly engaged in trendy toys collection stores.
It is understood that KK Pavilion is China's first cross-border luxury social new retail platform focusing on beauty and fashion, and is committed to bringing a new quality lifestyle to fashionable women. At present, there are as many as 1000+ first-line brands in the KK Pavilion, including almost all internationally renowned luxury brands. A popular point is that female friends can buy a variety of top cosmetics, skin care products, perfumes, brand-name backpacks, jewelry, alcohol, mother and baby and other products in the KK hall, and all of these products have ** guarantees.
At present, the KK Hall has also begun to go online, and it will be officially launched on May 1. It is currently in the early stages of launch, and the bonus period is very considerable. In order to let more users know about KK Pavilion, it has launched the "Free Gift Claim for New Users" activity.
You only need to follow the program code or invitation code shared by the recommendation officer to receive the product for free in the mall every week, the price of Jingdong** ranges from 38 to 60, four models are launched every week and updated on Wednesday and Saturday, fans can choose one of them at will, and they can receive it once a week. If you become a **, you can receive four items a week. Because other platforms have to sell things to earn, but we kk is not, we can make money by giving benefits to customers for free, of course, our free products are not of bad quality, all of them are **, Ma Yun can't send fake as soon as he comes up, which is equivalent to smashing the signboard directly, so it is completely impossible.
KK Pavilion Project Consultation (Wei) The first circle number combination. Please note kk hall for addition.
This opportunity must be seized, after all, there are not many good projects, and you can only wait for one time in a few years.
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KK is a collection store of imported goods, and has opened more than 100 offline physical stores in Shenzhen, Guangzhou, Beijing, Shanghai and other cities across the country. Bringing together the world's latest trends of popular models, the most screaming effect of **, to create a consumer experience that exceeds expectations. There are now 500 physical stores across the country, and you can search and query in software such as Gaode Map or Tencent Map!
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KKV is a full-category Internet collection store that integrates "online ** + offline stores" in KK Pavilion.
Online to create popular product grouping, fan evaluation, social recommendation and other shopping links, offline is a one-stop shopping, leisure, social, interactive in one of the Internet collection store.
KK Hall emphasizes the brand characteristics of "fashion, youth, and quality life", and thinks about the Internet.
Integrate into brand operations.
Adopting word-of-mouth marketing, community sharing, dual-line shopping and other modes to "connect the world and spread word-of-mouth", we help a generation of consumers pursue a more suitable and comfortable quality of life.
O2O Business Model:1. Mutual benefit and win-win guarantee.
Offline business opportunities are linked online, online services are supplemented by offline, based on physical stores, relying on online to compete for city and land, strive for consumers, and build a virtual online**. The combination of the two makes full use of this excellent dust digging potential to achieve a win-win goal.
2. Entertainment and shopping.
It is worth surprising that the KK Pavilion is an entertaining and interactive marketing method.
The above content reference: KK Group - KKV
The above content reference: Encyclopedia - KK Hall Judgment Filial Piety Zen.
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Like KKV Pingdan Cavity Station, KKV has opened a national layout. At present, KKV mainly focuses on first-tier and second-tier cities, accounting for 40% and 50% of the model respectively
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KKV currently does not have an online store, only an offline store.
KTV store distribution: regret
As of July 2020, more than one year after the launch of the first store, KTV has entered Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Suzhou, Zhengzhou, Tianjin, Wuhan, Chongqing and other cities, and has opened more than 300 stores.
The main color of KKV is warm bright yellow, like a super-large shipping container, filled with beauty, home, accessories, snacks and other fine goods, it is difficult for people to go home empty-handed; x11***。
It's more like a trendy toy exhibition, with cool industrial design and ultra-long blind boxes.
Walls, giant shelves and major IP hits have become a happy planet for trendy toy lovers.
KKV features:
Huge store space, rainbow colors on the whole side.
Display walls, affordable and diverse products, and full self-service shopping services have made these brand collection stores a treasure grocery store and Internet celebrity in the eyes of young people in the past two years.
Check-in place. KKV is no longer satisfied with being a trendy collection store, but also a comprehensive "theme shopping park" where young people are willing to take pictures, wander around, and check in. These changes also mean that KKV is no longer just collecting fashion, but also becoming fashionable and leading fashion.
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