What are the channels for online promotion and what are the ways for offline promotion?

The so-called effective promotion is the combination of "channel + content", we must talk about the channels according to their many years of experience and analyze their advantages and disadvantages.

The blog is basically free, you only need to register through your mobile phone number and email to apply for success, the advantage of the blog is that it is controllable, the weight is high, you can publish multiple advertising information in the blog post without being banned, and such as Sina blog, QQ space is very high in weight, as long as you insist on publishing, you can let your article get a certain inclusion.

The disadvantage of blogs is that the number of blogs is constantly declining, and new blogs usually have only single digit readers, which does not have a good publicity effect.

Two. Forum platform: Tieba, Maopu, Tianya Forum, Comprehensive Forum, Vertical Forum, etc. (free of charge).

Advantages: High number of views Disadvantages: The deletion rate of advertorials is very high and the content is limited.

We can often see articles with very high post rates and click-through rates in forums such as Tianya and Maopu, most of which are posted through forums for free, and a small number of them need to be charged, and it is easy to get high traffic if the quality of the article is high.

However, most forums crack down on advertorials very hard, and the article is a little publicity, and the post will be deleted immediately.

Advantage: Own platform, authoritative Disadvantage: Long maintenance time.

Typical self-representative is WeChat, Weibo, Sohu platform, Toutiao, Tencent news client platform, etc., the platform allows individuals or organizations to register, and can publish information for free, through the official website, Sohu, and other platforms to send information, more authoritative.

Advantages: high weight, good collection, and authority.

Placing advertorials through news platforms is the most recommended way to run an office, and it is also the most common and most used way for enterprises to promote their brands.

News marketing will interpret corporate culture, brand connotation, product mechanism, and interest commitment from multiple angles and levels through the form and techniques of news, disseminate industry information, lead consumer fashion, and guide purchase decisions.

This kind of advertorial release mode is very conducive to guiding market consumption, quickly improving the popularity of products in a short period of time, and shaping the reputation and credibility of the brand.

Advantages: Accurate effect, high transmission rate, can attract a lot of attention Disadvantages: Slightly higher charge.

The total of the major social media platforms on the Internet has gathered about 400 million to 500 million traffic, so it has also become the "sweet and sweet" of enterprises in the past two years.

Nowadays, many popular events and brands can attract a lot of attention, which is inseparable from the vigorous publicity of various social media platforms, and the promotion of brands through various channels such as WeChat large, Weibo, DSP advertising platforms, etc., can effectively cover the Internet crowd.

In addition, most social media advertising platforms can be selected according to user attributes, as long as the user group to be placed is selected before delivery, accurate delivery can be achieved, which greatly reduces the error rate of delivery.

1. Distribution of leaflets

This method is relatively common, and most stores will use this method for promotion, but if there is no big discount, the effect is not obvious.

2. Carry out activities and advertise

Use the platform to catch people's eyeballs. Now in the era of big data, online promotion can be carried out, such as Douyin, Kuaishou live broadcast promotion, can assist the assistant in the software to assist in the promotion, and can also be promoted in the form of questions and answers on popular platforms such as Weibo.

3. Print brochures for publicity

Publicity like this is best suited for service**. It doesn't cost much to print a few thousand copies of a leaflet. Then publicize the groups served by the app, such as some schools and some more high-end communities.

4. Make the logo of the first product into other products

For example, you can print the logo of the app on some packaging boxes and bags, and then give it to some convenience stores, restaurants, and small markets for free. The effect is better than printing leaflets. The plastic bag is printed with ** introduction.

5. Participate in some exchange activities

For example, large-scale conferences in the industry such as the Mobile Internet Conference and the TFC Global Mobile Game Conference are known by more people, which of course include potential target customer groups; At the exchange meeting, and a large number of people to carry out the mode of exchange, to participate in the business to bring more business, the best business card to attend, during the event to take the initiative to attack, and the people present to send each other, in order to increase the popularity of enterprises and products.

1. Internal channels.

1. Official**.

Official** includes service accounts, subscription accounts, Weibo official accounts, official blogs, official communities, news from** such as Baijia, Toutiao, Sohu, Dafeng, NetEase, Tiger Sniff, 36 Krypton, etc., **Since**Common Tencent, iQiyi, Youku, Sohu, Douyin, Kuaishou.

Service accounts are often used as products, directly or indirectly provide value-added services of products, subscription accounts and news are mostly used for dissemination, grasp the information needs of users, and carry more content because of its rich attributes, but it will be more difficult to produce accordingly.

These self-** and official ** can be made into a matrix to coordinate marketing in order to complement each other.

3. Community, community.

It is difficult to do a community, but it works very well, the community is a treasure land, often used for product verification, new product promotion, for example, Xiami** is developed and verified from the Douban group, and community fission is the current popular promotion method.

2. External channels.

External channels are complex and wide-ranging, and are often referred to as paid channels because they are mostly paid models.

1. Advertising Alliance, DSP

Advertising alliances include Alliance, Sogou Alliance, 360 Alliance, Google Alliance, ** Alliance, and DSP platforms include DSP, Guangdiantong, Sina Fuyi, NetEase-Youdao Zhixuan, and Toutiao Advertising.

The advertising alliance is to lock the location of the crowd frequented by KT-keyword targeting, RT-visit targeting, and PT-web page targeting, while DSP is more inclined to crowd orientation and directly lock the crowd.

They are billed CPM - per thousand**, CPC - per click, CPA - per action, and CPS - per sale.

The difference between them is that the search engine provides a search function, the browser is a tool used to parse the user, and the navigation is to add the user's frequently browsed ** together, so that the user can enter the **.

3. Q&A platform (Zhihu, sub-answer, Q&A, 360 Q&A).

The Q&A platforms commonly used for the promotion of new ** include Zhihu, sub-Q&A, Q&A and 360 Q&A. Q&A and 360 Q&A have been used in online promotion for a long time, and although Zhihu and Sub-Q&A appeared late, they are full of marketing potential. The functional positioning of the Q&A platform is as follows:

Traffic channels: On the one hand, the users attracted through Q&A promotion have a relatively high degree of accuracy. On the other hand, since Q&A is an "exchange of views and experiences between netizens", the credibility of the information is higher, and it is easy to form user reputation.

"Double micro and one shake" have now become the main front of online promotion, and they have been internalized as a part of our lives and occupy most of our time. The secret of the three is: maximize the influence of KOLs, use social networks to spread dividends, content and creativity are the key to ** and sharing.

There are various billing methods for large-size KOL promotion, some are based on the number of fans, some are based on the number of reads, some are based on the number of interactions, and some are based on the comprehensive indicators of the three.

Traffic is king, which platform has a lot of traffic, where to invest, if it is a commercial industrial product, it has to be promoted on the professional business platform and B2B platform.

It is best to find a professional company to help with the initial promotion, and it is best for you to learn to work with the backstage of Toutiao Douyin to learn this set of theories and operations, and data analysis. The study period is not short, and the tuition fee is not low.

Judging by the experience of submarine cat interaction:

The essence of this kind of grass marketing is to realize the exploration of other potential customers through the influence of consumers, so as to pass on the word.

10. Expand the size of the market consumer group in a way that spreads to hundreds.

There are good projects, good products, but no customers, is it useful?

Many people have good products and good projects in their hands, but only they know, oh my god! This is simply big bad news, Bole Soma can only become a maxima if you meet Bole, what if the project in your hand is not appreciated by Bole customers?

1. Promotion: Marketing should be no stranger to everyone, you will know that as the largest SEO network platform, click fees and ranking fees, the advantages are there, the first amount is guaranteed, otherwise how can there be so many large enterprises to spend money to promote, but the cost is expensive, how can small enterprises afford to deduct a few dozen dollars at a point, the average cost of a customer goes to hundreds of dollars, and the customers who come may not be deals. It is recommended for those with more funds.

2, short ** customer acquisition, you will edit and shoot no, if you will, you have enough funds to raise the number No, some people say that you don't need to spend any money, the water label costs money, and the dou + needs money, and the profit of getting customers in minutes can't maintain the operating expenses of this number, and you need to understand a line to do a line. But it's okay to send something without spending money.

3, the article class from ** to get customers, is like me here to send something blind bb to be seen by others, I didn't spend money, there are a lot of customers private message me, this is a good way to drain, you can also try it.

4, through the customer acquisition system to obtain customers, this is also our company's independent research and development of the project, Huang Po sells melons of course sells herself to boast, there are many similar customer acquisition systems on the market, ** is also uneven, you need to understand the way of the project to do, if you want to our company to directly obtain customer clues, you can consider it, if it is those who help you advertise how much water needs to be measured by yourself.

Summary. 1. Promotion channels: 1. Social**:

It can be used by social software to carry out various forms of advertising to achieve accurate delivery. 2. Network platform: You can use e-commerce platforms such as Dong and Bao to publicize, you can accurately place product advertisements, and you can realize shopping functions.

You can use physical stores for publicity, physical stores can directly display products, and you can communicate directly with customers to increase product awareness. 2. Promotion methods: 1. Online activities:

Online activities can be held through online platforms or social **, such as **, free trials, etc., to attract the attention of consumers. 2. Offline activities: Hold offline activities through physical stores, such as discounts**, free trials, etc., to attract consumers' attention.

3. Social marketing: You can use social ** for marketing, you can use social ** for word-of-mouth marketing, and you can also use social ** for precision marketing 4. Gift giving: You can use gift giving to improve the popularity of products, you can hold gift giving activities on social **, and you can also hold gift giving activities in physical stores to improve the popularity of products.

Hello, what are the sales channels of a cosmetic product?

You mean the marketing method for cosmetics.

For example, offline and offline, and then Tmall, how to express these sales channels better. Yes. Good.

Not yet. You take a look.

You didn't send me what do I think.

I posted it five times.

I know what's going on.,There's something in the hair that isn't allowed.。

I deleted some.

For example, a certain east. A certain treasure.

That's it. 1. Promotion channels: 1. Social**:

It can be used by social software to carry out various forms of advertising to achieve accurate delivery. 2. Network platform: You can use e-commerce platforms such as Dong and Bao to publicize, you can accurately place product advertisements, and you can realize the rental of shopping functions.

You can use the physical store for publicity, the physical store can directly display the product, you can communicate directly with customers, and improve the popularity of Jianna products. 2. Promotion methods: 1. Online activities:

You can hold activities on the line code through online platforms or social networks, such as **, free trials, etc., to attract the attention of consumers. 2. Offline activities: Hold offline activities through physical stores, such as discounts**, free trials, etc., to attract consumers' attention.

3. Social marketing: You can use social ** for marketing, you can use social ** for word-of-mouth marketing, and you can also use social ** for precision marketing 4. Gift giving: You can use gift giving to improve the popularity of products, you can hold gift giving activities on social **, and you can also hold gift giving activities in physical stores to improve the popularity of products.

Can it be this time?

Don't let send specific promotion software.

I shielded it.

Do you know these marketing and promotion plans and channels?