What are the channels for promoting the food delivery platform?

The beer tastes good and has a high level of trust.

Takeaway platforms include: Eleme, Meituan Takeaway, Glutinous Rice, KFC Home Delivery, McDonald's McNuggets Delivery.

1. Hungry.

Ele.me is a local life platform founded in 2008, mainly engaged in takeaway, new retail, instant delivery and catering chain. In the past 10 years, Ele.me has been committed to building a local life service platform with technology with the mission of "everything30min", and has promoted the digitalization of China's catering industry.

2. Meituan takeaway.

Meituan Takeaway covers high-quality takeaway merchants, fast food and specialty food in cities across the country, and has an excellent takeaway online ordering platform and takeaway delivery team, providing 24-hour takeaway services. Meituan Takeaway is an online food ordering platform owned by Meituan.com, which was officially launched in November 2013 and is headquartered in Beijing.

3. Glutinous rice.

Nuomi, formerly known as Renren's Nuomi.com, wholly acquired Nuomi.com in January 2014 and renamed it Nuomi on March 6, 2014. After several years of development, Nuomi has developed into a leading local life service platform in China, with services including food, movies, hotels, tourism, train tickets, air tickets, recharge, takeaway, etc.

4. KFC home delivery.

5. McDonald's McNugget delivery.

McNugget is the delivery brand of the famous catering brand McDonald's, which promises to deliver food within 30 minutes and provide 24-hour delivery service, and can accept reservations for more than 1 hour and 7 days, with no minimum consumption, and any consumption can be delivered to your door.

At present, the following are more common to sell platforms at home and abroad: 1Hungry:

China's local food delivery platform has been acquired by Alibaba. 2.Meituan Takeaway:

China's local food delivery platform belongs to Meituan Dianping. 3.Takeaway:

Its food delivery platform has been discontinued. 4.Word-of-mouth takeaway:

As a takeaway platform under Grip Chong Alipay, it cooperates with Ele.me. 5.JD to Home:

JD.com's food delivery platform mainly serves express delivery and convenience stores. 6.Dada-JD to Home:

The original takeaway platform merged by Dada and JD Daojia mainly serves takeaway delivery. 7.Delicious don't wait:

A well-known food delivery platform, mainly serving mid-to-high-end catering. 8.Ele.me Star Selection:

Ele.me's high-end food delivery platform.

Ordering takeaway includes "Eleme", "Meituan Takeaway", "Rush Bee", "Flash Delivery", "Domino's Pizza" and so on.

1. Hungry.

The app with delivery as the core business has a variety of delicacies for users to choose, and at the same time supports ** to view the distance of merchants, and the platform covers 2,000 cities across the country. Mainly engaged in takeaway, new retail, instant delivery.

2. Meituan takeaway.

3, "Flash".

An app that focuses on fast delivery, in addition to helping users deliver a variety of food, it also supports everyone to place an order and let the delivery staff help deliver some documents at work. The operation process is simple and convenient, and the user can also use the function menu by himself.

4, "Rush First Bee".

5, "Domino's Pizza".

An app that specializes in pizza delivery, the variety of pizza types is a major feature, and for pizza lovers, this app can help everyone enjoy delicious food at any time. Every time the app is updated, the user experience will be further optimized.

Now the main food delivery platforms are Meituan Takeaway and Ele.me.

3. "Eleme" is an online ordering platform, the company was founded in 2009. Ele.me's business has covered more than 300 cities, with a daily order volume of more than 3.3 million, a self-operated delivery team of more than 6,000 people, and more than 500,000 Hummingbird delivery workers. Among the major takeaway manufacturers, Ele.me ranks among the top with an overall share.

5. Catering and delicacies are the most basic and common needs of online takeaway users, and the demand for fresh cakes also accounts for a considerable proportion, nearly one-third of users have used online take-out platforms to order supermarket store products, and one-fifth of users have ordered flowers through online take-out platforms.

Runners, this can be connected to the Meituan Ele.me platform.

Whether the platform is good or not depends mainly on what kind of purpose you are for.

If you are planning to do takeaway on the platform, then the question that needs to be considered is not whether the platform is good or not, but which platform has more users.

Because the regions are different, the market share of Meituan and Ele.me is also different.

If you are in a region where Meituan accounts for a large proportion, then it is Meituan as a good platform, and vice versa.

If the two platforms are about the same, then I recommend choosing Ele.me.

1. Online publicity

In today's Internet era, online publicity is a good way to publicize. The main users of food delivery are young people, so traditional media such as TV and newspapers are not very necessary. On the other hand, there are local forums and local WeChat in many areas today, which are good media for publicity.

2. Offline promotion

During the holidays, the platform operated in the school area to find a few students**, the cost is low but you can stop friends to get a lot of student customers, which is a good way to promote publicity, of course, it is a good choice to send flyers, post advertisements, etc.

Nowadays, the takeaway market tends to be rational, and there will be no such vicious competition, but now almost every takeaway platform and every merchant will have a full reduction activity, which is a kind of preferential marketing. However, the design of takeaway activities must be calculated and designed according to the best structure of its own products.

4. Store activities

WeChat is an innovation of the network marketing model, and it is a network marketing method that rises with the popularity of WeChat. WeChat Moments is a good place for publicity, and a little bit of welfare is a pass.

5. Service

Community service or an agreement with a company to be responsible for a company's or community's meal service for a month. If you are satisfied, you can continue to order, **affordable, tailored for them to meet customer needs.