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Marketing and international business are two majors!
Marketing is also known as marketing, marketing, or marketing. Abbreviated as "marketing", it is often called "marketing" in Taiwan; It refers to the process of individuals or collectives trading the products or values they create to obtain what they need and achieve a win-win or multi-win situation. It has two meanings, one is verb understanding, which refers to the specific activity or behavior of the enterprise, which is called marketing or marketing operation;
International business is a major in economics! It is a discipline established by the state to meet the needs of international development in the 21st century and enhance national competitiveness. The major of international business aims to cultivate a combination of law and business, compound and applied talents who support the party's principles and policies, face the international market, have a broad vision, a solid foundation in international business theory, practice and international commercial law, have a basic grasp of international laws and regulations, international practices, and can skillfully apply international laws and regulations and foreign languages to carry out business activities.
It enables students to engage in practical business business, business activity planning, international enterprise management, legal consulting, policy research and other work in multinational companies, foreign-related economic departments, foreign-funded enterprises and institutions.
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Marketing and international business are two majors.
Marketing is an independent economics major.
International business is also a major in economics.
There is a connection between the two, but the difference is still very big, and generally undergraduates will not set up this kind of major. There is no such major in the country's major universities.
But if you combine the two, you might mean international marketing.
Hope it helps.
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Marketing includes international business, that is, international business is a type of marketing, but the object is different, international business mainly refers to doing business in the international market.
International business is the science of cross-border transactions that meet the needs of individuals and organizations. This definition has two meanings: first, international business studies cross-border activities; Second, the study of international business is the study of commercial economic activities carried out by countries, enterprises or individuals for the purpose of economic interests, rather than non-commercial transnational economic activities (such as foreign economic assistance from the state).
Non-commercial economic activities are not within the scope of international business.
Marketing, also known as marketing, marketing or marketing, MBA, EMBA and other classic business management courses include marketing as an important module for the management and education of managers.
Marketing is the activity, process and system of creating, communicating, disseminating and exchanging products to bring value to customers, customers, partners and society as a whole. It mainly refers to the process of marketing personnel carrying out business activities and sales behaviors for the market.
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Summary. International** refers to the exchange of goods and services across national borders. It involves imports and exports, as well as policies and regulations related to international**.
International marketing refers to the process by which a business promotes and sells products or services in an international market. It involves market research, product positioning, branding, sales channels, etc. International business refers to all the activities of enterprises in international and international marketing, including negotiation, contract signing, logistics management, payment and settlement, etc.
Therefore, the three concepts differ in their scope and focus. International marketing is concerned with the exchange of goods and services, international marketing is concerned with the promotion and sale of products in the international market, and international business is the process of covering the entire international and international marketing.
International**, international marketing and international business, what are the differences between these three concepts?
International bridges refer to the exchange of goods and services across national borders. It covers imports and exports, as well as international** relevant policies and regulations. International marketing refers to the process by which a company promotes and sells products or services in an international market.
It involves market research, product positioning, branding, sales channels, etc. International business refers to all the activities of enterprises in international and international marketing, including negotiation, contract signing, logistics management, payment and settlement, etc. Therefore, the three concepts differ in their scope and focus.
International marketing is concerned with the exchange of goods and services, international marketing is concerned with the promotion and sale of products in the international market, and international business is the process of covering the entire international and international marketing.
In addition, international**, international marketing, and international business also have different priorities and challenges in practice. International** needs to take into account factors such as international ** policies, tariffs, **barriers, etc., as well as how to deal with issues such as cross-border cargo transportation and payment settlement. International marketing needs to take into account factors such as culture, language, and consumption habits of different countries and regions, as well as how to establish brands and sales channels in the international market.
International business needs to take these factors into account, and how to coordinate all aspects of international marketing to ensure that the interests of the enterprise are maximized. In short, international**, international marketing, and international business are closely related concepts, and they all play an important role in the international business environment. Understanding the differences and connections between Mega Chronicle can help companies better conduct international business.
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The difference between international marketing and international round reputation**:
1. Differences in actors. The main body of international ** activity is the state; And the main body of international marketing is the enterprise.
2. Differences in product transfer. In the international first-class activities, products must be transferred across national borders; In an international marketing campaign, products do not necessarily move across borders.
3. Differences in the content of the activity. In addition to product sales, physical transportation and pricing activities, international activities generally do not carry out market research, product development, distribution management, publicity and other activities, and these activities are an important part of international marketing.
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There are the following differences between international marketing and international**:
1. Differences in actors. The main body of international ** activity is the state; And the main body of international marketing is the enterprise.
2. Differences in product transfer. In international activities, products must be transferred across national borders; In international marketing campaigns, products do not necessarily move across borders.
3. Differences in the content of the activity. In addition to product sales, physical transportation and pricing activities, international first-class activities generally do not carry out market research, product development, distribution management, publicity and other activities, and these activities are an important part of international marketing.
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International marketing and international marketing have an interrelated or identical nature, because both involve cross-border commodity trading activities, which belong to the category of international marketing from the perspective of enterprise operation as a whole. A careful analysis shows that there are obvious differences between the two, which are as follows:
1) Different angles. International marketing studies the relationship between countries from the perspective of cross-border trading activities as a whole, while international marketing studies the cross-border commodity sales of enterprises from the perspective of enterprises.
2) The scope is different. The scope of international marketing is the specific strategy of commodity trading and related issues in this cross-border market.
3) The flow direction is different. International ** involves two aspects of commodity transactions, that is, the two aspects of selling domestic products to foreign countries and buying foreign products in the country, and commodity transactions involving two flows, while international marketing generally involves only the single flow of domestic products to the international market.
4) The object is different. The object of international marketing is the foreign manufacturer or the first person, and generally does not involve the final purchaser, and the object of international marketing is the final consumer of the foreign country.
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1. International business is the science of cross-border transactions to meet the needs of individuals and organizations.
Mainly learn the principles of economics, basic international theories and basic knowledge, accept the basic training of international practical operations, have the practical ability to analyze and solve specific problems in international business work, master international theories, and understand relevant economic laws and regulations and policies of major countries and regions.
2. Students in this major have the knowledge structure of combining law and business, solid theoretical knowledge, strong practical operation ability and the ability to communicate in foreign languages, and are suitable for business representatives, international business engineers and senior management talents engaged in international business activities in multinational companies, export-oriented enterprises and foreign-funded enterprises;
or comprehensive senior professionals engaged in foreign business management, policy and regulation formulation and implementation, and international business activity planning in foreign-related economic departments and institutions.
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1. International business is the science of cross-border transactions to meet the needs of individuals and organizations.
2. This definition has two meanings: first, international business studies cross-border activities; Second, international business studies the commercial economic activities carried out by countries, enterprises or individuals for the purpose of economic interests, rather than non-commercial transnational economic activities (such as foreign economic aid from national countries). Non-commercial economic activities are not within the scope of international business.
It is a young comprehensive and interdisciplinary marginal discipline that began to develop in the 50s of the century. It covers a wide range of disciplines and has a lot of overlap with other disciplines such as economics, management, anthropology, sociology, organization and psychology.
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