International Marketing 5, the connection and difference between international marketing and domesti

International marketing is the extension and expansion of domestic marketing. The difference between international marketing and domestic marketing:1

The marketing environment is different (one is the domestic environment and the other is the foreign environment, and the foreign environment is not familiar and more complex). 2.There is a difference in marketing mix strategy.

In terms of product strategy, pricing strategy, distribution strategy and ** strategy, it is different). 3.International marketing strategy and marketing management processes are more complex.

1. Different connotations: international is the exchange of products and services between countries in the world, which is composed of foreign countries in various countries. International marketing is a marketing activity that transcends national borders and is an extension of domestic marketing in the international market.

2. They belong to different disciplines: international marketing belongs to a branch of international management of enterprises, while international marketing belongs to a branch of economics.

3. These two research fields are different: international marketing is microeconomics, and the main body of international marketing activities is enterprises; The international ** is macroeconomics, and the main body of the international ** activity is a single enterprise or country.

Connection: International marketing is an economic activity in which a company provides products or services to foreign customers according to their needs, and ultimately obtains profits. The essence of international marketing refers to the economic activities in which a company obtains a legitimate profit by providing satisfactory products or services to foreign customers.

Summary. Dear, I am glad to answer for you, the difference between international marketing and domestic marketing is 1, the marketing environment is different. 2.The marketing target is different. 3. The view of resources and the view of the market are different. 4. Different marketing strategies. 5. Marketing management is different. <>

<> the difference between international marketing and domestic marketing.

Dear, I am glad to answer for you, the difference between international marketing and domestic marketing is 1, the marketing environment is different. Wide socks 2The marketing target is different. 3. The concept of slag selling resources is different from the market view. 4. Different marketing strategies. 5. Marketing management is different. <>

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<> Qinqin, international marketing refers to the market operation activities carried out by enterprises beyond their own borders. International marketing, like domestic marketing, requires the integration of corporate culture, market research, market analysis, market segmentation, marketing mix, implementation of target marketing and a series of marketing processes such as the determination and implementation of the strategy. Domestic marketing refers to the domestic market as the only business scope of the enterprise, and the focus, focus, orientation and business activities of the enterprise are concentrated on the domestic consumers, domestic businessmen and domestic competitors.

The differences between marketing and international marketing are as follows:

1. The treatment methods are different

According to the marketing enterprise income tax should be calculated on an annual basis, and paid in advance on a monthly or quarterly basis. At the end of each month, the enterprise should transfer the month-end balance of the cost, expense and tax account to the debit of the "Profit of the Year" account, and the balance of the income account to the credit of the "Profit of the Year" account.

Then calculate the difference between the current borrower amount of the "Profit for the Year" account. The credit balance is the total profit realized by the enterprise, that is, the pre-tax accounting profit, and the debit balance is the total loss incurred by the enterprise.

International marketing believes that the primary purpose of income tax accounting should be to recognize and measure the impact of the difference between accounting and tax laws on the future inflow or outflow of economic interests of the enterprise, and put the impact of income tax accounting on the assets and liabilities of the enterprise in the first place. The income statement debt method starts from the perspective of income and expenses, and believes that the direct recognition of income and expenses related to transactions or events should be considered first, and the income of enterprises should be measured from the direct ratio of income and expenses.

2. The purpose is different

Marketing is to sell products well, and the main purpose of marketing strategies is to understand the potential market and sales volume of products, as well as product information of competitors. Only by grasping the market demand can we be targeted, reduce mistakes, and minimize risks.

International marketing is faced with a dynamic market environment, in order to achieve the established marketing goals of the enterprise, the marketing strategy should be adjusted in a timely manner according to the changes in the market.

3. The core points are different

International marketing brings new opportunities to enterprises, but also may bring new problems, such as the implementation of new laws and new policies, which may have a beneficial or adverse impact on corporate marketing, and grasping the development trend of the environment is an important prerequisite for enterprises to formulate strategic plans.

Marketing, on the other hand, avoids head-to-head competition with brand-name products with a higher reputation. Brand-name products are in a high degree of commodity protection.

4. Different responsibilities

International marketing is responsible for the unified management of the property and materials of the unit, and conducts a property inventory every year, and improves the system of safekeeping, receiving, maintaining, compensating, scrapping, reporting losses and personnel transfer to ensure that the accounts are consistent.

International marketing is responsible for organizing the preparation of the unit's fund raising plan and use plan, and organizing the implementation. The fund-raising plan and the use plan should be combined with the unit's business and business decision-making, as well as production, operation, sales, labor, technical measures and other plans, on an annual, quarterly and monthly basis, and according to the economic accounting responsibility system of the enterprise, the plan indicators will be decomposed and implemented, and the implementation will be supervised. According to the requirements of production and operation development and saving funds, organize relevant personnel, reasonably approve the quota of funds, strengthen the management of the use of funds, and improve the effect of the use of funds.

According to the requirements of the combination of management and the centralized and hierarchical management of funds, formulate the implementation measures for fund management and accounting, and organize relevant departments to implement them.

Encyclopedia - International Marketing.

Encyclopedia - Marketing.

Marketing refers to the activities, processes and systems that bring economic value to customers, customers, partners and the whole society in the creation, communication, dissemination and exchange of products. It mainly refers to the process of marketing personnel carrying out business activities and sales behaviors for the market.

International marketing refers to the market operation activities carried out by enterprises beyond the borders of their own countries.

Relevance: compared with international marketing and marketing, from the marketing principle and marketing methods are roughly the same, the work carried out by enterprises in domestic marketing, such as marketing research, environmental analysis, marketing strategy formulation, target market selection, as well as products, pricing, sales channels, marketing decisions and implementation, etc., are also applicable to international marketing.

Differences: Differences in the international marketing environment. Due to the geographical location, resource status, political and economic system, laws and regulations, level of development of productive forces and cultural background of various countries in the world, there are great differences in the environment that affects international marketing compared with domestic marketing, and sometimes even very different.

This difference brings at least a double difficulty: on the one hand, due to the different environments of the home country and the target market country, some controllable factors in marketing may become uncontrollable factors in international marketing. Due to the differences in the environment of different target countries, marketing that adapts to the environment of one country may not be able to adapt to the environment of other countries.

The complexity of the international marketing system. A marketing system is the sum total of the various interactions, markets, processes, or forces that interact and influence each other into an organized exchange activity. The international marketing system is more complex as compared to the marketing system.