Is social e commerce popular? How do I learn about it?

Is social e-commerce popular? How to learn relevant knowledge, check this directly?

Skills for novices to do social e-commerce: first, learn to choose the source of goods; second, to target consumer groups; third, to create personal IP; Fourth, the release should be exquisite.

First, learn to choose the source of goods

Social e-commerce is a very general concept, and micro-business, grouping, etc. all belong to one of them.

There is also a unique category in social e-commerce: KOLs in various fields use their professional experience to share and use the fan economy to sell goods.

In 2018, the emergence of many popular models originated from this kind of e-commerce, and the typical representative is Xiaohongshu.

Although this kind of social e-commerce has achieved amazing success, if you want to do a good job in social e-commerce, it is best not to regard traffic as the most important factor in brand development, and the quality of products is the key to development.

Operating a social e-commerce business actually has many similarities with running a fan economy.

How to generate high conversion rates?

In terms of selecting the source of goods, choose the sources with good prospects, choose those that are popular and everyone likes, and don't sell those high-quality imitation goods.

As a result, fans have a high degree of trust and a high conversion rate. After having fans, if you manage the fans well and pass the product quality, you can quickly get sales in the fan group.

second, to target consumer groups;

Each social e-commerce platform has a focus on consumer groups, and novices can choose social e-commerce platforms according to the positioning of consumer groups.

Many people blindly do micro-business in the circle of friends at the beginning, but over time they will find that the number of friends is limited, and the age distribution and shopping preferences are different, so we need to do consumer positioning.

For example, if you choose a more expensive **, the chance of you selling it in the student circle is very small, at this time you can try to go to the beauty salon to recommend, or some rich people gather to promote their products.

As for how to enter your own ideal consumption circle, it depends on personal efforts.

third, to create personal IP;

To create a personal IP is actually to establish a reputation, establish a professional image in this field, usually release more product-related information, learn to actively interact with fans, and regularly carry out some interactive activities with prizes to improve fan stickiness.

The ultimate goal of social e-commerce is to make money through fans, and the creation of personal IP helps to improve user trust.

Fourth, the release should be exquisite.

Sometimes you can buy a product that you can buy or not, and under the exquisite explanation of the merchant, it is difficult not to be impressed.

The predecessor of social e-commerce is actually micro-business, and one of the reasons why micro-business is not favored by everyone is that it is too exaggerated text propaganda and low-quality blurred promotional pictures.

Xiaohongshu, a social e-commerce platform that is emerging today, has published content in itExquisiteLord,Carefully considered language and text impressions plus ps over the good-looking**, which can greatly increase consumer interest and have higher credibility.

Social e-commerce is a trend in the development of macro-modern e-commerce, and many people are conducting fission transactions through social relationships. Social e-commerce will become an important channel for retail sales, and the huge traffic brought by social e-commerce will also be transformed into e-commerce sales, and people can better enjoy the fun of shopping while obtaining information, and social e-commerce will become a new direction for the development of e-commerce in the future. Different from the traditional e-commerce model in the past, social e-commerce is based on the concept of new retail:

2. In terms of sales scenarios: Lingheng sales scenes are not necessarily in stores, but can also have other ways, such as online shopping, vending machines, etc.;

3. In terms of sales objects: consumers are not necessarily individuals, but also groups, and the dimensions are richer;

4. Social e-commerce will be a new species of innovation and subversion.