In the face of increasingly fierce competition in the home appliance market, how to do a good job in

In terms of concept, it is just one sentence: the mountain is high and the man is a bee! Treat customers as friends for whom we are truly willing to pay, and we will definitely succeed.

As far as action is concerned, it is nothing more than to do the following points: 1. It is to do a good job in the pre-sale, in-sale, and after-sales service. 2. After all, home appliances are an industry that has entered a mature period, and the difference between commodities will not be too big.

So what is the decisive factor? Cost! Reduce costs and do relatively low ** to win customers.

3. It is to differentiate products and make their own characteristics in functions. Seeing the target market of farmers, Haier made a washing machine that could wash potatoes.

The above is pure foolishness. Please forgive me!

The first is to create an atmosphere and put ** gifts in the terminal, but it needs to be different.

I think if the terminal you are talking about is the customer (consumer), then the best is the implementation of after-sales service!

If you're talking about the management of the dealers at the end of the sale, that's profit! And most importantly, your salespeople! Let every one of your employees know what your new product can do for them!

Let dealers know how much profit they can get from your new product! The real society is pioneered by profit! If you don't have that, there's no way!

A good enterprise management system is indispensable, if you do these other things, let your trusted employees do it!!

Treat every customer with sincerity.

Reward employees and let them work hard for the company.

Home appliances are a relatively mature market. Service in place is the most important thing.

Shouting your slogan is made for consumers (or dealers) to feel that you are doing it with care.

The best way is to build your own brand if you want to occupy the market!! If you have a brand, people will believe that your stuff is good, and they will buy it! For example, I will buy a TV from Panasonic (don't despise me) because Panasonic's TV is strong!

China's brand TV is too far worse than it, and it also engages in false propaganda, what six primary colors, etc., who doesn't know the color, the three primary colors, act as a **butcher! I haven't seen any market share either! Panasonic TV sales account for half of the world's !!

When you mention it, you will be sad for China!

To put it mildly, in the past ten years, in China, "there is no money, and I don't buy domestic products by relying on loans".

Management problems: read more books for yourself, the 2005 Best Employers in China recently **2 set of broadcasts, please call many high-end managers, such as Haier, Ericsson, etc.

Walk into the dot with your subordinates.

Do a good job of shop packaging, and sell a skin! Hehe!

Home appliance brands are deeply engaged in market segments, and grasp the market opportunities that market demand has explored.

Hello. From the perspective of the current home appliance market, the segmentation characteristics of household appliances have been very obvious, taking washing machines as an example, the main intelligent, healthy, large capacity and other characteristics of products emerge in an endless stream, changing the embarrassing situation of thousands of machines in the past market. Due to the change of consumer demand for household appliances, the segmentation of household appliances is an inevitable trend of development, and demand determines the market.

On the one hand, with the improvement of people's living standards, the market's demand for quantity has changed into the pursuit of quality, and consumers consume not only the household appliances themselves, but also the identity and personality of the products, which is the inevitable result of China's third consumption structure upgrading. On the other hand, the post-80s and post-90s generation of young people, as the main group of current household appliance consumption, have their own independent personality characteristics and consumption concepts, and have their own personalized choices in household appliance consumption, and do not blindly follow the trend. This also objectively leads to the diversification and personalization of needs.