What is negative SEO and how to do it

Give him more external links to the keywords where you have negative news, and target the keywords that have a negative effect. If you don't rank, you can't search for it, which is the best way to eliminate the negative, and it's best if you can report it.

Doing other people's negative news, posting, commenting, and news sources is negative SEO, which is non-healthy competition, and there are other companies that specialize in negative SEO to request deletion. Malicious comments or news sources that require a fee to delete them are considered negative SEO

1) The server is often unresponsive or the response time is very slow;

3) link to low-quality or spammy sites;

6) The frequency of metal changes on the homepage of the page is too high;

7) The quality of the external links is not high and the inclusion is not good;

8)** Less traffic, poor user experience;

9) The content of the page is not rich enough or the quality is not high;

10) Adopt a black hat SEO optimization approach.

Generally speaking, these are the few items, I hope it will help you!

Web reputation management is also where SEO can come into play. Cyber crisis PR and reputation management have been very hot topics in the past two years. Crisis events on the Internet often originate in forums and erupt in search engines, so search engines, SEO and Internet crisis public relations have a natural connection.

Those who are involved in SEO are now aware that controlling negative press, reputation management, and crisis management are one of the strengths of SEO.

The principle of using SEO for network crisis public relations is very simple: search for your own brand or company name to appear negative news, and when commenting, the ** page you control is done in front through SEO, and the negative news is squeezed out of the first two or three pages, but it is not easy to implement.

To effectively suppress negative news, it is often necessary to occupy the first two to three pages of search engine results. These 20-30 pages are difficult to achieve on their own, and they can't respond quickly. When the network crisis and negative news appear, build 30 ** for SEO, and when these domain names have authority and ranking, news events have already become yesterday's obsolete.

The best way to squeeze these negative news out of the first two pages is to post positive posts or positive news on these forums, blogs, news portals, bookmarks, etc. For example, if you see a negative piece of news coming from a bookmark, submit a positive message page on that same bookmark. Other forums, blogs, news portals, etc., which are at the top of the queue, are similarly handled.

Although SEO is a powerful means of public relations control of online crises, it is not a cure for the root cause after all. Even if it is not an afterthought, it can only be regarded as a remedy. Cyber crisis PR and reputation management go far beyond SEO.

The key to better crisis and brand management lies not in crisis and brand management itself, but in the quality of products and services and after-sales support. Users who meet customer needs and are not fooled, deceived, or provoked will naturally have no negative reviews, which is fundamental.

When revising, if you change the template and change the program, all the previously included **will become dead links. What's worse is that a new address with a lot of duplicate content is generated, which will cause the search engine to downgrade the weight value.

1. If it is only a template change, you must be clear about the general content of the change. If there is no change in the content of the directory page and content, only the homepage changes, then it will have little impact on the optimization of the whole site, and will only have a certain impact on the keyword ranking of the homepage.

If it is an inner page after the revision (mainly because the layout affects the content change of the inner page list), this should be avoided as much as possible, once the change exceeds 30% of the content of a single page, the whole site will be downgraded, and the downgrade will lose most of the long-tail keyword traffic. If the original page has keywords and description settings, please do not change them, and they will also be downgraded after the change.

2. If there is a change in the path of the station, it is recommended to take a 301 redirect on the hail mountain, write the matching rules well, and correspond the old page to the new page one by one. This will avoid the loss of weight and will not cause dead links, and it is also necessary to do a good job of 404, because the problem of changing the address of dead links cannot be completely avoided.

What is Negative SEO? Different from the use of SEO technology to suppress negativity in public relations in general cognition, in short, negative SEO is to pull down the competitor's **, and the effect is equivalent to doing your own **.

Trick 1: Create a lot of spam links to competitors. We all know that spam links may lead to being punished by search engines, such as Google's penguin algorithm, green basket, etc. are search engine detection algorithms for spam links, so whether it is a skilled and professional large company such as iProspect or a small company run by an individual such as Briss, etc., will consciously avoid publishing spammy links.

Negative SEO will publish spam links such as blog comments, forum messages, link farms, and a large number of meaningless free blogs to competitors, so that competitors will be blacklisted by search engines.

Generally it is still easier to find than to find. The hidden ones will put hidden content and hide black links, and you have to look at the source to find out. This will be a little difficult to find.

No matter how hidden negative SEO is, it is to put some cloaking for you, and the content you get from your own access is not the same as the content crawled by search engines, and it is difficult to find even if you check the source. At this time, it is necessary to have very professional personnel to test regularly, which is the same as the regular anti-virus of the computer.

As we all know, if there is a lot of plagiarism, the search engine will never come to "find trouble". Under this premise, negative SEO will create a lot of plagiarized content for you, or directly make a large number of mirrors, so that search engines will come to you for trouble.

For example, DDoS attacks make search engines think that they can access it without messing around. It may not have much impact in a short period of time, and the search engine may no longer display your ** after a long time. This merger is more troublesome.

Generally, it is necessary to hire professional personnel to help solve the problem.

These are the general ways to attack negative SEO. Everyone should take precautions. Generally, it is more difficult for unprofessional SEO to deal with these attacks, if you feel that there are conditions, you should ask a company to take care of them, and general specialized SEO companies such as the veteran iprospect will deal with them in a targeted manner, which will save a lot of worry.

Negative SEO is not equal to black hat SEO, negative SEO is to make your ** decline in search engine rankings by holding some technologies that are not beneficial to search engines, and black hat SEO is generally actively implemented by webmasters, and wants to make ** quickly ranked through some search engine loopholes, the purpose is to improve rankings. Negative SEO often uses some black hat SEO techniques to make others ** punished, but negative SEO is not equal to black hat SEO, negative SEO is just a frequent segment of the slip chain will borrow black hat SEO technology, but the goal is not to rank quickly, but to rank quickly.

What are some general negative SEO optimization methods?

Create a lot of spammy links.

According to the algorithm of the search engine, the reverse operation can be a means of negative SEO, the most common of which is spam external links, because external links are a very important part of a site, and search engines naturally attach relative importance to this aspect, so a large number of inferior, meaningless, and malicious site links are the target of search engines, among which Google's penguin algorithm and green basket algorithm are aimed at cracking down on link spam external links.

Typical spam links include group blog comments, forum comments, site groups, meaningless free blog links, and even some copyright links that may be considered unnatural by search engines.

Create a lot of duplicate content.

When doing white hat optimization, we will say that we want to unify the URL of **, rather than a site that can be accessed through multiple domain names, which will cause duplicate pages, and negative SEO will inevitably have this commotion, and even directly mirror a large number of target sites, so that search engines will think that there is a large number of copied content in the target site, which may lead to downgrading and ranking decline, so as to achieve negative SEO.

Attack the target site.

This method can be a little too strong, but it is undeniable that this is not only the impact on the target site in the search engine, but also affects the normal operation and user experience of **, for example, we often hear DDoS attacks, which are temporary server bandwidth or resources through a large number of effective access, so that it can not respond normally or in a timely manner.

Create a large number of 404 wrong pages or dead links.

Someone may be suspicious of someone else's, how can we do 404? This is actually somewhat similar to creating spammy links, when a large number of backlinks are linked to pages that don't exist at all, it naturally forms a dead link, which is what we call a 404 page.

SEO optimization is a kind of optimization method, which can be optimized for ** without funds, and Zheng Xiansun has a good effect. SEO is the way that many webmasters choose. However, many webmasters still don't know much about SEO.

And if you want to do a good job in SEO, you must have solid SEO knowledge. Let's talk about what knowledge is to learn about SEO optimization.

Clause. 1. The URL of **.

In the optimization, many webmasters ignore the URL, but the role of the URL is very important, a reasonably set URL can not only attract search engines to crawl the content, but also for users, it is easier to visit the memory of the content, but in the construction of the URL to pay attention to the standardization and rationality of the URL. If it is some unreasonable URLs, you can jump through the 301 page settings.

Second, the title information is optimized.

The title of the page is also important because it tells the user and the search engine what the main content of the page is. Take the official website of Xi'an Saturn Technology Network **** as an example, its title is written very clearly, clearly and concisely, and the information must be consistent with its ** theme. Therefore, when a user searches for content through a search engine, the information of its title is displayed in the search results, and the content of the title is an important embodiment of the authority of the page.

Third, the optimization of meta information.

This aspect is mainly the meta description part. This part is mainly in HTML**, which is used to summarize the content of the page, and these contents are part of the summary in the eyes of search engines, and it is convenient for users to get the most consistent content in the search results.

Clause. Fourth, the optimization of the alt attribute.

In fact, when it comes to alt attributes, it refers to the information of **, and in **SEO optimization, you must set ** alt. In this way, it can help users better understand the content of the page when it is not displayed. Even if it's navigation**, set up the alt.

Fifth, the frame framework is optimized.

Many webmasters will use a large number of frame frames when building, in fact, this practice is not recommended, because search engines do not like the frame frame, and the content of the shouting link is also difficult to crawl, so the content in the frame frame is easy to be abandoned by search engines. For the sake of the optimization effect, the frame frame should be used with caution in the construction.

The principle is very simple, it is normal for a person to say badly. Because of a certain probability that your product or service is flawed, but if others see more positive product reviews and more positive service evaluations, then everyone will also look at the problem objectively, that is to say, the evaluation of you may be good and bad, so that it will be more objective. Today's consumers are rational, and if they see such information, they will also make an objective evaluation.

That's why we say that the future of SEO is very important.