I want to open my own clothing store, but I don t know where to position

First of all, consider your actual situation, what is your age and what level of interest are you? After all, you're the owner of your clothing store, you're the salesman, and you have to like the clothes in your store.

Then, you need to consider the environment around the store, for example, near the university, there must be some more trendy, fashionable small clothing stores with a higher return rate, and near the vegetable market, you can consider middle-aged and elderly clothing, a little more popular ......

Finally, you also have to consider your own economic strength, if the clothing is more high-end, will you feel that it is more difficult to hold up? It is best to make full use of your own resources and not to put too much burden on yourself.

The consumer group is the first thing to consider.

If you have good personal taste, it is best to open a special store that will not hit the shirt on the street. It also depends on your purchase channel.

Some of them can be put into the clothing with a very good quality ** and bottom.

If yours is low but your positioning is high, you can sell it for a bargain.

I think there's a lot of competition for clothing.

But it's up to you to make a profit.

For these students in our school, there are many students who spend money without worry, and they expect individuality, as long as the price is reasonable and individual, they will have a future.

Look at where your store is located, and if it's a bustling place, use a name brand!

See what kind of channels are convenient for you to buy? Or fashion, high-end things to make money.

Your interests and the people you usually focus on may be helpful.

It depends on the location of the store and what kind of store the surrounding environment is suitable for.

I think it depends on your money and your own aspects, and I think you should be a little more popular.

The purpose of market positioning is to determine the image or position of clothing, shoes and hats, clerks, and consumers' minds. Through market positioning, convey to consumers the marketing information of the retail store about products, services, business philosophy, business methods, overall image, etc., and clear the perceptual barriers for the retail store to hunt target customers. For example, low-cost stores and discount stores attract target customers with their low prices, designer clothing stores attract specific consumer groups with their designer's reputation or style, and casual clothing stores attract fashion seekers with popularity.

1: The role of market positioning.

1) Clarify the image of the retail store and identify the target customers. Market positioning is actually to give customers a goal, and play a role in navigating the customer's purchase behavior. If a retail store is positioned without personality, it will not be attractive to customers.

2) Clarify the direction and purpose of the business. Market positioning is actually the application of market segmentation strategy, through market positioning, the target consumer group is clarified, which is conducive to retailers to understand the characteristics of consumer demand, and guide retail stores to develop the correct product mix, first combination, first service combination, first combination, etc.

3) Through market positioning, it is beneficial for retail stores to understand competitors, avoid real and virtual, and promote strengths and weaknesses.

4) Market positioning is a phased retail strategy. As retail stores grow stronger and consumer needs change, they can reposition themselves to improve their adaptability and identify opportunities in new markets.

2: Procedures for market positioning.

1) Conduct market segmentation. Market segmentation of retail stores is usually based on the characteristics of customers such as age, gender, social class, etc. Through market segmentation, it is possible to understand the buying characteristics of each segment and evaluate market opportunities.

2) Select the target customer. By evaluating the size, development potential, and market competition of the market segment, the accessibility of the market segment and the service objects of the retail store are determined. Effective market segments generally have enough market space, the degree of market competition is not high, and enterprises have enough strength to enter.

3) Select the positioning factor and determine the meridian or characteristics. According to the operating advantages of the retail store, combined with the characteristics of customer needs, select positioning factors, determine the operating characteristics of the retail store, and clarify the position of the retail store in the minds of consumers.

4) Publicity of market positioning.

The first thing to do is to locate your own customer target group, whether you do **, **, or children's clothing, or do it together, if it is a small store, it is better to do it.

In addition, the age group is positioned, whether it is to make children's clothes, adult clothes, or professional clothes for the elderly, do a good job of these positioning.

Then there is the style orientation, if you feel uncertain, you can see more about what kind of crowd is near your store, which is suitable for that type of clothing store.

Finally, now that small clothing stores are hit hard by outlets, I feel that I can combine online and offline. Use live streaming tools such as self-**, or do it. It is also a way to open up the market.

1. Accurate market positioning.

The market positioning of the product is the premise of product sales, and the positioning is based on your specific market demand to determine the products you sell. For example, the positioning of youth clothing may affect your location near the school, and the accurate positioning also lies in the fact that you are looking for products that meet the market demand but have a small sales volume, and the positioning that caters to this market demand is accurate positioning.

2. Simple and easy shop decoration.

1) **Store decoration design style is very important, according to the style of their own brand to position the store style, consumers can understand what style the brand belongs to through the store style, it can be seen that the store design style must be grasped, now the most common store style is modern, pastoral, European style, American style and Baroque style.

2)**The store decoration design should pay attention to the font of the store, not too large. The over-the-top requirements here are similar to the ones you are renting, and the combination of the two is the most important. To know how your store looks determines the style of your store.

The choice of font basically determines your grade, and the color of the door head word and the color of the façade appearance must be matched well.

3)**The store decoration design pays attention to the reasonable location of the fitting room. Everyone should have this happen when entering a ** shop fitting room ready to try on clothes that can't be found, or the locker room is too crowded. Such a ** shop is in the fitting room, and this detail is not reasonably arranged.

In terms of color in the dressing room, I recommend that it is best to have a short time in the energy and storage energy eye-catching colors, inside the fitting room, it is best to look carefully at the arrangement, comfortable and convenient clothes hooks must be set.

4)**The store decoration design emphasizes the warm setting of the rest area in the store. A successful ** shop should have a resting place suitable for people to rest and pull their feet. Girls are generally accompanied by shopping malls, so it is especially important to have a rest area in the store.

Whether your resting place is two chairs, or a few atmospheric sofas and coffee tables, the fitting room is best able to pass and pass without a hitch.

3. Criteria for picking up goods.

1) Trust your first instinct and take a style that you think is good at first glance.

2) At the same time, only believe in your first instinct, you don't feel it at first glance, and you only find a very attractive clothing style after looking at it, so take it carefully. Because no customer has the time and patience to see Duoyan as much as you do.

3) Some styles recommended to you by manufacturers or clothing wholesalers, don't believe him easily, and don't be soft-hearted. He doesn't know what you're looking for, and he may be selling you a style that he just doesn't sell well (not always, of course, the manufacturer also needs to recommend a good style to you to win, but be careful.) Unless you're already very trustworthy with the manufacturer, that's not a matter.)

4) Don't take the money that can be taken or not, and the money that you are not sure about.

5) It is necessary to select ** merchants to get the goods, in case you get the fried goods.

Alibaba Kyushu clothing ** is fashionable and directly approved by the manufacturer, you can go and see.

The location of a clothing store is actually very important, if you plan to do a franchise store, then it is definitely good to choose a shopping mall. As.

Zhuan Guo is a bulk store, so it is very good to belong to places such as the clothing pedestrian street or the women's market.

The location of clothing stores is very important, and some clothing stores are opened downstairs in residential areas, and often business is not as good as in clothing streets. It is recommended to open in a clothing street or a shopping mall.

Preliminary stage: 1. First of all, you need to find a suitable store, sign a contract with the landlord, and decorate.

2. Then you take the contract, the real estate certificate of the store (this must be provided by the landlord), your ID card, go to the local industrial and commercial office to register the business license, according to the nature of the self-employed, the name and legal person are filled in your name, the registered capital is written 10,000, and the business scope: clothing. The whole cost is about 100 yuan.

3. The business license can be basically obtained in about 3 days, and then you can take the business license to the tax bureau to apply for a tax registration certificate, and you can get it on the spot, and the cost is within 100.

4. At the same time, you can go to the surrounding wholesale market to buy, before the purchase you must have a positioning for your store, sell **or**, which age group is worn, how much is the price of the clothes, these are determined after you go to buy, don't rush to place an order to get the goods at the beginning, you must see more and ask more and listen more, you can enter less in the early stage, and wait for the experience to slowly accumulate, and then gradually increase the style and quantity of the purchase.

5. After the goods are in, if the store is decorated, it is displayed, which is also very important, so you must pay attention to how other people's clothes are sampled at the same time as you buy them, or refer to other stores.

6. Then there is pricing, because you are a new store, it is recommended to control the **profit at about 30%.

7. The last is sales, if you are a novice, it is recommended to recruit a skilled salesperson.

Later stage: 1. Account management.

To put it simply, it is the purchase, sale and inventory account, and the amount of each purchase is recorded; Sales: the turnover sold per day; Save:

Once a month, the chassis is carried, and the amount is calculated; In this way, you can calculate your profit, the total turnover - cumulative purchases - actual inventory = gross profit, and then subtract the store's utilities, taxes, rent and other expenses to get your net profit. 2. Personnel management.

If there are only 1-2 salespeople in your store, then you can completely manage it yourself, and usually learn to arrange employees to do things, such as cutting threads, arranging clothes, etc., and be sure to mobilize the enthusiasm of employees. And you must do things yourself, which can set an example for employees.

3. Goods management.

That is, to classify the clothes in the store, you can make a detailed account of the main goods in the store, involving models, colors, and sizes, so as to facilitate the distribution and purchase. Usually take care of the clothes, how to display better, the styles that are not good to sell should be transferred in time, and the clothes should be replaced in time if there is a problem.

First, the whole audience will be sent when it is full, and so on.

It is advisable to open it in a market or on the street side where clothing is sold uniformly.

In this era of mutual understanding and online transactions, if you want to return to offline, you must have a strong heart and the determination to fight a protracted battle. Of course, beyond that, positioning is important. In my opinion, how to find your product positioning in each period will be the biggest pain point for every clothing store.

What kind of fashion is trendy, what kind of clothing is what we must buy when we buy, with different times and seasons, if you are not a brand store, then you must learn to be flexible. I guess this is also the core of the subject's problem. It is important to remember that don't believe in the promotion of so-called new products, hot styles, etc., those are all floating clouds, and they are all styles that designers or clothing companies think they are.

Unless it's a wholesaler of conscience, you're going to cry.

Before you open your store, be sure to decide on the main color palette for your store. This is the tone of a store, the first time a customer perceives it when they pass by the store, and it is the beginning of whether the customer wants to enter. If the tone is wrong, no matter how good your product is, if there is no reputation that has been formed, then your store can only sit and wait for it to go out of business.

Generally, before each purchase, you must make the following preparations:

1. Confirm the sales of clothing in your store.

2. Confirm the customer contacts in your store.

This is a confirmation of whether the customers in your store are willing to come and whether there are repeat customers. The increase or consistency of repeat customers during this period is a strong testament to the impact of in-store clothing, so that we can maintain this type of sourcing and clothing style.

3. Confirm the current trend.

4. Usually record the customer's needs.

This is a sign when there are more high-quality customers, because they will order some styles from you, so you have to get into these things.

5. Take a look at the styles and discounts of out-of-season goods.

Many people nowadays will rush to buy out-of-season quality clothes for the next year's new clothes to follow, and this is also worth considering.