What are the benefits of a PC vs. WAP domain name for SEO

The increase in the number of users of the mobile Internet, the traffic through mobile search is also increasing, but it is undeniable that at this stage, many PCs are copied into a simple mobile version of wap, which is basically not optimized, so we need to pay attention to the optimization of the mobile terminal, although the official optimization guide ("Mobile Search Optimization: Mobile Station Optimization Guide") has the following benefits for SEO optimization:

1. Domain name optimization.

2. Page and adaptation optimization.

Use XHTML, HTML5, WML and other technologies, do a good job of adapting the web page to the device, and do responsive design and development for the PC side, different ** adapt to different models, and use 302 to redirect to the corresponding model. Make adaptation statements for different mobile web pages, and it is recommended to adapt to large ** by yourself. Officially, for mobile sites, when Baidu Spider UA or other UA access that cannot be determined, it is recommended to return directly to the HTML5 or XHTML type mobile page by default, and do not redirect to the PC page.

3. URL optimization.

Consistent with the page optimization method on the PC side, the whole site needs to use static links to use static links, and avoid using static links with "? "Dynamic URLs with parameters are used as hyperlinks.

4. Title optimization.

The title copy is different from the PC side, as short as possible, reflecting the keywords, and the page content is clearly described within 8 Chinese characters and includes the channel name, so as to avoid using the same copy for all page descriptions.

5. Meta optimization.

Consistent with PC optimization, try to accurately describe the content of ** when using keywords and descriptions; Description: The number of words is limited to 50 Chinese characters and 110 characters, which is convenient for mobile search and summary of your page content.

6. Internal link optimization.

As with the optimized structure of the PC web page, the link needs to be logical and the structure needs to be clear, so that users can easily return to the home page through the link on the site.

7. Sitemap optimization.

Make a corresponding sitemap for mobile pages to facilitate mobile spider crawling.

8. Submit a site map

For mobile pages, mobile sitemaps are also required to be submitted to facilitate mobile spider crawling, which are mainly divided into url-level sitemaps and pattern-level sitemaps

URL-level sitemap: Use an XML file to describe the correspondence between the URL-level PC page and the mobile phone page.

Pattern-level sitemap: A pattern-level correspondence can often represent thousands of URL correspondences. Batch submission correspondence in the form of pattern can greatly reduce the amount of data submitted by the webmaster.

The mobile search optimization market is still full of opportunities and challenges, and it is an opportunity not to be missed for seoer, waiting for more seoer to develop, innovate, and practice!

Different domain names, if the content of two ** is the same, it is very detrimental to SEO. You can go to the webmaster platform to submit it.

Note: You use the second-level domain name as a mobile phone station, which is also a new station, if you use the second-level column, then it has something to do with the PC side.

Keyword matching: The keywords contained in the domain name are related to the topic and can improve the search engine rankings. For example, if a food and beverage domain contains keywords such as "food" and "restaurant", search engines may think that this ** is related to food and beverage silly and improve its ranking.

Domain authority: The authority of a domain name refers to the trust of search engines in the domain name, and the higher the weight, the easier it is for search engines to rank it first. The weight of a domain name can be affected by factors such as the age of the domain name, its history, and the number of backlinks.

Domain extensions: Different domain extensions also have different effects on search engine rankings. For example, .com、.Generic domain extensions such as .net are relatively good in search engine rankings, while country-specific domain extensions have certain advantages in domestic search engine rankings.

In general, although the domain name is not the only factor that determines the SEO ranking, it can have a certain impact on the SEO effect, so there are many factors that need to be considered when choosing a domain name.

If the content of multiple domain names is the same, it has a serious impact on SEO.

The main reasons are:

1. Multiple domain names, the same content, when the search engine crawls, and finds that the content under these domain names is the same, the search engine will determine that these domain names are collected by copying, and the weight is very low.

Souwai.com teaches you the solution:

1. It is recommended that each ** content is different, and do not collect and copy.

2. Delete the web pages that are not useful to the user and leave the web pages that are useful to the user.

3. Use 301 to jump other domain names to the main domain name and centralize the weight.

Note: Multiple domain names, the content is different, it has a serious impact on SEO, to make a web page with different content and high quality, otherwise no matter how many domain names there are, it will be useless, and it will lower the weight. Delete duplicate pages under multiple domains as soon as possible, and want search engines to submit dead links, and then update different pages.