How can the whole network be promoted, who knows?

If you want to do the whole network promotion, in fact, every company can be the key is to promote something, there are many channels, the key is that your thing is really suitable for this channel? First of all, you want to do a promotion, you need to analyze out, your customer base in **? What kind of promotion is suitable for you to do and then do it?

If you just blindly do some aspect of promotion, you may end up spending money but not getting the desired effect.

Not all channels can be pushed through the whole network promotion, and Shunxingzhou understands that you can customize reasonable operation channels through your products after understanding your products.

Bailixun Technology, the strength is excellent, strong, there is nothing to say.

You need to have good technology, you need to have a good team.

Guangzhou Baisai Network Technology Co., Ltd. has nearly ten years of experience in brand network marketing planning, and provides customers with network-wide promotion solutions through thinking planning and execution. Baisai Network has a strong, top-notch, active thinking professional team, focusing on the effective implementation of multi-channel communication and diffusion, combined with analysis, planning, deepening, promotion and other links, through the effective implementation of "creativity + technology + channels", to provide professional and high-quality online marketing planning solutions for brands, internationally renowned hard disk brand - Seagate, global high-quality American ginseng brand - Xu's, furniture industry leading brand - Meiying, top ten shower room brands - Kaili, Tencent's leading investment information service provider, Hudao, etc., all chose Baisai Network.

The common promotion methods are overall promotion, mutual assistance promotion, promotion (CPC, CPS, CPV, CPA), etc., and free promotion is the forum, SNS, exchange links, B2B platform building, blogs and new channels such as Weibo and WeChat; In a narrow sense, the carrier of network promotion (web promotion) is the Internet, and the promotion without the Internet is not considered network promotion; It can be divided into two types: doing a good job in your own user experience, and using Internet platform tools for word-of-mouth promotion.

Including, Google, 360, Sogou, etc.

This kind of promotion method is generally based on SEO and SEM. The relative cost of SEO is slightly lower, but the cycle is slow, which is suitable for long-term network promotion projects. SEM is faster than SEO, and the effect is greater than SEO.

Open the bidding background, and carry out effective optimization to quickly ** and drain traffic.

2. E-commerce live broadcast promotion

Including **, Tmall, JD.com, Pinduoduo and some vertical e-commerce platforms.

E-commerce platform promotion is based on the promotion of specific products. The main promotion methods are also streaming and live broadcasting. Of course, there is also a part of the platform that naturally recommends traffic.

Short**promotion is to show the promotion content as the carrier, the advantage is that the sense of experience is more immersive than the **, and the disadvantage is that the content is fragmented. Short** promotion is interest-led and is also part of network promotion.

4. Self-promotion

Take Baijiahao, Zhihu, Station B, Toutiao, Weibo, Xiaohongshu, etc.

The advantage of self-promotion is that it has a wide coverage, but it must be based on the premise of high-quality original content. It is necessary to make beautiful **, produce high-quality advertorials, shoot interested **, etc. Self-promotion is also the entry point for content marketing.

Establish your personal self-esteem station, and an original content can be copied and pasted to different ones at the same time to increase the number of fans and the degree of popularity.

As follows:

Type 1: Forum platform.

Forum platform is one of the earliest ways to promote the Internet, although the Internet is developing very fast, many forum platforms have been sold and declined, but there are also some large forums, and the traffic is very large. For example, platforms such as Tianya Forum, Tieba, Xici Scattered Funny Hutong, and Maopu Forum.

In addition to these forum platforms listed in the above-mentioned marketing circles, there are actually many local forums and industry types, such as Hangzhou 19th Floor Forum, Mother Forum and other local forums and industry types, and the traffic of these types of forums is also very huge.

All in all, if we want to operate forum promotion, then the above-mentioned marketing circle list forum can be prioritized, and forum promotion is mostly free.

When it comes to B2B** platforms, there may be some friends who don't understand what B2B** is? To put it simply, B2B** is a navigation aggregation station, we can publish our own corporate information or product information on these platforms, and bring us a certain ranking and traffic through these platforms, such as HC, Alibaba, iBuy, etc.

In the personal view of the marketing circle, the B2B** platform is mainly suitable for some enterprises to do brand promotion, and the effect is very good. Because the B2B** platform tends to have a higher weight, the content inclusion is relatively fast, and the content published on it can easily be ranked.

Type 3: Self-** platform.

If you don't want to ask, what are the recommended operations of online promotion platforms? The marketing circle will give priority to recommending you to operate the self-** platform, because the self-** platform is supported by the traffic of the platform, and you can get huge traffic, and even an article can get 10w+ reading, and a short ** can get tens of millions of views.

Here are a few of the most worthy of operation of the self-leading platform: Baijia, Toutiao, Sohu, ***, Douyin, Weishi, National Small**, Kuaishou, **, etc., of course, other self-** platforms can also be operated, but you can give priority to the operation of these recommended by the marketing circle, not why is it because the background is hard and the traffic is large.

Type 4: High-powered platforms.

First of all, let me explain to you what is a "high-authority platform"? To put it simply, the high-weight platform refers to the ** platform with high search engine (Youzhi), because these high-weight platforms have several characteristics, and the first platform itself has a large traffic. The second platform is favored by search engines and can get a high ranking position on the search results page.

Several high-weight platforms recommended by the marketing circle refer to the operation: Zhihu, Jianshu, Douban, Tieba, etc., of course, in addition to the platforms listed in the marketing circle, there are other high-weight platforms, but relatively speaking, other platforms can only be ranked back.

The whole network promotion is the abbreviation of the whole network integrated marketing, the whole network promotion refers to the product promotion planning, product development direction, and with the first construction, the first operation, brand marketing, product distribution model and a series of content integrated into one of the marketing model, so that a complete set of products and services down, for the initial operation of the enterprise and the later brand development is of great help.

What should be done to promote the whole network? First of all, as an enterprise, we must first analyze the customer group, analyze the statistics from the age stage to care about the brand or service in the same industry to make an accurate analysis, which is also the initial positioning, many people think that the positioning should be the core positioning of the company's promotion, in fact, the customer is in the **, the advertising should be in the **, so it is the consumer who guides the direction of our promotion, rather than us changing the consumer, then after the customer group positioning, we can analyze the mainstream platform of the roll-book sales, than the big tour such as the first headlineIs this a place for our customers or potential customers? Positioning an accurate promotion platform based on effective customer analysis, the general collocation is:

Spent + Spent = Effect.

Then we are looking for a platform to do network promotion.

Spend time: This can be understood as some soft posture essay creation from ** care, etc., some original industry articles or professional answers, etc., this is more time-consuming to build the foundation of enterprise promotion, brand precipitation.

The paid promotion role of the whole network lies in the fact that many platforms support the normal operation of enterprises before there is no income, so the platform is an important entrance to obtain free traffic, starting from the industry, product, brand, and three directions, to increase the company's first-class degree while operating the company's good third-party reputation and create a corporate image.

Whole network marketing is the abbreviation of integrated marketing of the whole network, which refers to a new marketing model that integrates a series of e-commerce contents such as product planning, product development, construction, operation, brand promotion and destruction, product distribution, etc.

The advantages of integrated marketing of the whole network are: enhancing the brand image, standardizing the sales market, promoting the overall sales, solving the bottleneck of offline sales, improving the customer service system, and sorting out the distribution channels.

Whole network marketing is the abbreviation of whole network integrated marketing, covering the main scope:

For specific keywords in the form of ** in the search engine promotion, the ** of the slow field products intuitively pushed to the user's eyes, in order to cover the ** search users, to enhance the brand image, improve the amount of corporate information display, to bring business opportunities to the enterprise.

News marketing refers to the use of newsworthy events, or planned planning and organizing various forms of activities under the premise of truthfulness and not harming the public interest, so as to create "news hotspots" to attract the attention and interest of the public and the public, so as to achieve the purpose of improving social visibility, shaping a good image of the enterprise and ultimately promoting the sales of products or services.

5. Information platform (classified information, yellow pages, encyclopedia, library, etc.).

With the advancement of Internet technology, there has been the coexistence of different forms of classified information. It can be a network yellow page in various places, or it can create enterprises, brands, products, and related entries in the major well-known Bairoll Neike, which can not only establish a public image of their own relevant information, but also increase communication opportunities and enhance popularity.

6. Advertising (**, software, electronic magazines).

7. Word-of-mouth marketing (event topics, advertising slogans, brand stories).

Word-of-mouth optimization deduces the perfect combination of word-of-mouth marketing and search engine optimization, and uses the ranking advantage of the communication platform in the search engine to optimize the ranking of hot keywords, so that the word-of-mouth information can stand out among many information when searching for keywords, obtain a good ranking on the homepage, and expand the word-of-mouth source of the sharing platform.

The network promotion platforms are:2. Weibo. With Weibo as a promotion platform, enterprises or individuals disseminate information to netizens by publishing Weibo information, establish a good corporate image and product image, and every fan is a potential marketing object.

It has a super traffic entrance, so its advantages in promotion have attracted the favor of many advertisers.

4. Today's headlines.

Toutiao is a news consulting app, the platform contains a variety of information, users from all walks of life, it has also been committed to recommending the right news to the right people, and its user stickiness is high.

The marketing and promotion channels of the whole network generally include search engine marketing, B2B platform promotion, B2C platform promotion, Weibo promotion, WeChat promotion, email promotion, blog promotion, forum promotion, business opportunity platform promotion, yellow pages promotion, ** promotion, bookmark promotion, instant messaging promotion, advertising alliance, event marketing Shenwu, event sponsorship, third-party self-promotion, encyclopedia promotion, **micro film marketing, live broadcast platform promotion, Q&A platform.

I have been in contact with a professional and professional operation in Guangzhou, the name is Baisai Network, focusing on the marketing and promotion of the whole network, ten years of experience in the promotion and planning of brand enterprises, providing SEO optimization network promotion outsourcing services, construction and filial piety calendar, WeChat operation and promotion, new operation, public relations and so on.