Why did Yuan Xiaolin say that Volvo Cars has entered a golden age?

I think Volvo has developed very fast under the leadership of Yuan Xiaolin, and Volvo Cars has expanded rapidly in China's industrial system, with nearly 9,000 employees, 4 factories, 1 R&D center, and 1 design center. Annual sales increased from 32,000 units in 2010 to 130593 units in 2018. China has also become Volvo Cars' largest single country market in the world.

At the beginning of 2009, Yuan Xiaolin was invited by Li Shufu to join Geely as Director of Mergers and Acquisitions, specializing in the Volvo Cars acquisition project. After the successful merger, Yuan Xiaolin went to Gothenburg to serve as the secretary of the board of directors and the director of the chairman's office of Volvo. Since August 2014, Yuan Xiaolin has served as President of Volvo Cars China, and in 2017, he was promoted to Senior Vice President of Volvo Car Group, President of Asia Pacific and annual Volvo global sales of about 330,000 vehicles, reaching the level of 640,000 units in 2018. Turnover also crossed SEK 200 billion in 2017 from SEK 125 billion in 2012 and SEK 252.7 billion in 2018.

All of this is due to the accumulation and investment in the transition period from 2010 to 2015, the continuous improvement and strengthening of the sales network, and the role played by the system. So Volvo's ** era has come.

China is of particular importance to Volvo: a second home market; the single market with the largest sales volume; global synchronization of R&D; The hub of production.

China has a special importance for the development of electrification: industrial advantages, market size advantages.

So there is no doubt that the Chinese market will play a key role in Volvo's electrification process, and Volvo also wants to contribute to China's electrification development. The best example of this is the Volvo Asia Pacific Battery and Motor Lab:

Both laboratories are the first in the world outside of the headquarters.

Technological synergy between China and the world.

Close to Chinese consumers.

Yuan Xiaolin said, "Adhere to the original intention, be fearless of challenges, create differences, and achieve the future" This is Volvo Cars' attitude towards youth. The system is the foundation of development, is where the confidence lies, over the years Volvo this young man, head-on, high-spirited.

Yuan Xiaolin, Senior Vice President of Volvo Car Group and President and CEO of Volvo Cars Asia Pacific, said that with the opening of the battery laboratory as a new starting point, Volvo Cars' local R&D and global R&D collaboration capabilities will be further enhanced, and its leading edge in the field of electrification will be further expanded.

Safety is the core DNA of Volvo Cars, we say "harmony and difference", which means that for some emerging areas of the automotive industry, the general trend is the same, but we must adhere to our core values, safety will run through the development of all technologies at Volvo.

Consumers pay more attention to safety issues when choosing electric vehicles, and establishing safety trust is an important issue in the era of electrification. The long-term advantages of automobiles in terms of safety will attract more consumers' attention, and Volvo will also live up to expectations, giving consumers a safer, greener and quieter electric travel.

Safety has always been a label rooted in the DNA of the Volvo brand, and as the core component of pure electric vehicles, the XC40 pure electric version greatly reduces the impact of collisions on the battery pack by strengthening the body structure.

1. Adhere to the original intention, be fearless of challenges, create differences, and achieve the future. This is Volvo Cars' attitude towards youth. I believe that Volvo, which stands at the crossroads of great changes in the automotive industry, will always be a young man who dares to act, has confidence, and is determined to move forward.

Yuan Xiaolin, President of Volvo Cars Asia Pacific, delivered a 2019 Chinese New Year message).

2. Automobiles are evolving from a means of transportation to a super-intelligent terminal that connects big data and digital ecosystems. In the future, the development of smart vehicles must put the needs of consumers at the core, and must be able to achieve fast, accurate and comprehensive responses, which not only requires a convenient, efficient, and unified standard operating platform, but also needs an open in-vehicle intelligent ecosystem built on the platform. (Volvo Cars Yuan Xiaolin:

The development of smart cars must put consumer needs at the core).

3. The purpose and method of obtaining sales are more important than sales. The competition of car companies is a marathon, for an automobile company, the most difficult thing is not to build a car in a short period of time or how many cars to sell, but to make the whole system continue to operate, continue to improve, continue to achieve profitability, so that the company can maintain a good upward trend. (Yuan Xiaolin talks about Volvo's business philosophy The purpose and method of obtaining sales are more important than sales).

In Yuan Xiaolin's view, the biggest change for Volvo in the past 11 years is the transformation of Volvo Cars from a company rooted in Sweden to a company with a real global influence. But Volvo's values have not changed.

As a "runner" who has switched between different career tracks, and the father of a three-year-old girl, Yuan Xiaolin believes that "all businesses must contribute to the survival and development of mankind" and "all products, technologies, and service systems must reflect the care for people" (from the "Principles"), a value that he highly agrees with.

When talking about the development of Volvo Cars, Yuan Xiaolin emphasized the importance of system strength in development. From the almost blank Chinese market before the acquisition by Geely, it now has nearly 9,000 employees, 4 factories, 1 R&D center and 1 design center. Behind all this is the establishment of an efficient system from R&D, procurement, production and sales.

Continuously optimize the synergy between the industrial end and the commercial end, continuously optimize the internal organizational structure and cooperation mechanism, and ensure that the entire organization can respond to market changes more efficiently and quickly, so that Volvo Cars can achieve "Made in China, Global Quality", and export the whole vehicle to Europe and the United States, realizing that "Made in China" Volvo Cars has become one of the world's high-quality luxury cars.

In the 2019 Chinese New Year message, Yuan Xiaolin emphasized the Volvo Cars brand's heritage of "safety" from its inception to today, and its ubiquitous and meticulous care for people. From three-point seat belts to three-way catalytic converters with oxygen sensors, from rear-facing child safety seats to nose teams, accident investigation teams, from top-of-the-line crash safety labs that have been built at great expense to today's urban safety system ......These are the embodiment of the Volvo Cars brand people-oriented and people-oriented, and they are also the most profound concern for "people" and "beauty".