Why is Volvo, which is recognized as the safest Volvo, not selling well?

I think there are many reasons why Volvo is not selling well, first of all, the appearance is not good, Volvo's car I always feel not very atmospheric, if it is a man who often drives, it is estimated that he will not look down on this kind of car, and if women want to use it, they usually pay more attention to the appearance, so as to choose some cars with a more beautiful appearance. So from the outside, its situation is more embarrassing, and it belongs to the kind of high and low type.

Another reason is people's herd mentality, the more people buy, the less people will buy this kind of car, people will think that since everyone does not buy it, there may be its disadvantages, I don't want to buy it.

If you want to say why people don't buy, of course, the brand is more embarrassing, if you can break this embarrassment, maybe there will be a new breakthrough, and the one that can't be broken will only get worse and worse, in China, rich people will buy those high-end and high-grade brands, like what Ferrari or Rolls-Royce, as soon as you hear the brand, you will know that it is a good car. And if you are not too rich with a little money, in order to show others that you are rich, and in order to show off yourself, you will definitely choose some well-known brand cars, such as BMW, Mercedes-Benz, etc., these two brands are known even to most people living in remote rural areas. And people who don't have money will choose more cost-effective domestic cars, such as Changan.

When it comes to Volvo, the first word that comes to people's minds is safety, but in real life, there are very few people who choose to buy Volvo cars, the main reason is that people pay more attention to the appearance of cars when they buy cars, and most of Volvo's car shapes are relatively bulky, not as fashionable as other car types, which is also the reason why Volvo car sales have been low in China, because there are now many types and shapes of cars for people to choose from. And the safety measures of other cars are not bad, which makes people gradually abandon Volvo, which is more secure.

Another important reason is that Volvo Cars' ** is on the high side, and BMW Mercedes-Benz ** is at the same level, so not everyone can afford it, and people who can afford this ** car are generally more inclined to other brands such as BMW and Mercedes-Benz. These brands of cars are much higher than Volvo in terms of appearance, interior luxury and car power, so there are relatively few people who choose Volvo for higher safety.

A car that is a first-line brand, turning around and becoming "Geely", is greatly discounted in value, especially the Asia-Pacific version produced by Geely, which is the biggest harm to Volvo, and many people do not cherish domestic products very much; Secondly, the extremely high cost of maintenance is also a reason that cannot be ignored. Asia Pacific Edition. The front face of the car is super ugly, and the car logo does not have the previous generation's experience, among all models, the imported version of V60 and the original imported version of XC60, are the most beautiful in the model, XC60 has become no longer a little individual in the model design, no wonder the sales can't be on.

The main reason is that the comprehensive cost performance is not high, first of all, the first is the best positioning, in the same ** situation, you can buy a better BBA, and even other brands of cars, such a price is fiercely competitive, the overall car in addition to the main safety, the performance has no outstanding highlights, giving people a tepid feeling, and now there is no advantage compared with various configurations on the market, and the Nordic style is the same, mainly comfortable and durable, and the Chinese concept is different, resulting in a low degree of acceptance, the same American car Cadillac is not very popular in the country.

Volvo is the brand car I want to buy the most, really when it comes to choosing a car, I found that Cadillac ** is good, the cost performance is really high, the most important thing is to consider the rumors of the cost of later maintenance wowo scared me, if you can maintain and repair this piece to an ideal extent, you must choose wowo, you must support our brand.

I have paid attention to XC60 for a long time, and there is indeed a need to change the car, to say my opinion, first of all, it must be a bad reputation that greatly affects the desire to buy, that is, the problem of resonance, secondly, the so-called active safety of the whole system standard, but I don't want it, I have driven it myself for so many years, I don't need any parallel assistance, can you let the people you need to match, this is all about cost, and secondly, for example, I think the keyless entry function is quite good, it is indeed only available on the high-end car. To sum up, one reputation is not good, and the second is not cost-effective.

In the final analysis, it is a domestic acquisition, if it is replaced by a foreign company, it is not that the domestic production is good, but the quality is really not good, and the service attitude is not good, the quality is poor, this is recognized to buy a car to buy a safe, pay attention to practicality, Volvo is actually good, but since it was acquired by the country, it has been a sales volume is not very good, to talk about the safety factor, Volvo is still one of the best.

Isn't the joke high The sales volume in November 19 is the sum of the whole year of 18 years How to explain My family has 2 Volvo I have been driving for 6 years There is nothing wrong with the car Disadvantages of the car Expensive maintenance Shock absorption Hard noise Advantages Safety For the safety of the car It is not like others say that how many cars are safe For safety really Other cars are not in the same grade as him.

In the past, the highest safety was not to add more probes and sensors, and now many domestic cars are equipped with them.

Tell you why it's not high, I drove S90, bought it in the early 390,000s, took my sister to the supermarket, when parking, my sister said, don't touch other people's Audi, it's over if you touch it, and you can't afford it. Audi is A4, what configuration is not known.

Being acquired by Geely feels that the price is dropped, just like the sales of the joint venture between Jaguar Land Rover and Chery have dropped significantly, but in fact, the car is still very good.

Or for the sake of propaganda. When it comes to Mercedes-Benz representing wealth, BMW representing wealth, and even a very ordinary Audi, crowning the official car in my country, soaring into the sky, is a magic weapon to attract my sister. Everyone knows that it is safe and environmentally friendly, and it is not very attractive.

Safety, the most important thing is to rely on the person who drives, there are not a few crash tests that are higher than Volvo, this year this kind of price car, which safety will be very poor? Volvo often boasts of safety Everyone is tired of hearing about crash data.

The styling design does not conform to the aesthetic concept of the Chinese, which is far worse than Audi, and the tuning comfort is not good enough, then it is not the camp of luxury cars. The interior center console is too old-fashioned.

Wait and see, it will definitely become the highest sales in China! Because the market also needs to be precipitated and matured.

I can't afford to afford it, there are few 4S shops, the maintenance is high, and the front face design is too weighty and not sporty enough.

The safety is the highest, and it proves that ** is not cheap, many Chinese people think like this, isn't it safe to drive slowly? Then you don't have to spend so much money on a safety car.

I don't know when the theory of Volvo's high safety was defined by an authoritative organization?! In fact, safety is not a problem for modern automobile manufacturing and well-known automobile manufacturers, and it is a false proposition to be better than whom.

Those who understand Volvo understand, and those who don't understand talk nonsense. My house is all Volvo, XC90, XC60 and V40

When buying a car, safety is only one of the factors. It is also necessary to consider comprehensively.

The rear of the car is ugly in the sky! It's hard to say! It is said that maintenance is expensive, and I dare not raise it.

The ugly batch of interiors, especially the steering wheel, is ugly to new heights.

The original first-line car has become the second-line, but I am not convinced, and I don't recognize the facts, ** has been at the first-line level, where does the sales come from? China can be said to be the largest sales market, not because I don't want to buy it and don't support domestic products, but because I feel stupid when I buy it.

The car is a good car, but it will not be marketed. The tail design is not atmospheric and business enough. The brand effect is getting worse and worse!

Because many luxury car brands are also very good at safety, and they are also better in all aspects, such as BBA. So why should I choose Volvo?

The enthusiasm of the brand effect publicity activities is not high, and the trend is slightly indifferent.

The safety factor of domestic Volvo is so high, why has the sales been bad?

The poor can't afford it, the rich can't look down on it, look at Phaeton.

Volvo is getting safer, why is sales getting worse? It's the only one who puts safety on the lips.

Volvo is world-famous for its safety, why is it not selling as well as Japanese cars? After reading it, I finally understood.

Volvo and Saab. It's all safety-conscious cars. Mercedes-Benz and BMW mainly look more atmospheric.

Many Chinese feel that buying Mercedes-Benz and BMW is very face-saving. Audi is not a luxury car. The top three luxury car brands in Europe are Mercedes-Benz, BMW, and Volvo.

Volvo style is very conservative and ** higher generally seems to be for leaders.

And I think there is a certain probability of a car accident The probability of a major accident is still very low The safety factor is good But I don't have to have a car accident every day The average car can almost meet the basic safety guarantee The car that gives a hole in the door is not also running all over the street.

There is a saying that the comfort of Mercedes-Benz is the best in the world, and the handling performance of BMW is the innerest.

Okay, you should know that the engine of BMW Rong is famous, although this car is not as good as Volvo in terms of safety performance, but it is also very good. Each has its advantages. Some people like the comfort of Mercedes, some people like the handling performance of BMW, and some people like the foolproof of Volvo.

If you do a good job in the standard, you may not be able to do a good job in the product, and if you do a good job in the product, you may not be able to do a good job in the brand. Similarly, there is another Nordic brand, SAAB...

Now is the era of marketing, and whether a product sells well or not basically depends on the marketing means. If you figure out why KFC and McDonald's junk food sells so well, you can understand.

The main reason is that Volvo Cars' ** is relatively high, and in the process of maintenance, the cost incurred is also relatively high. Therefore, most consumers will not choose to buy Volvo.

In fact, in the process of buying a car, everyone will choose a car according to their own needs. As a result, no matter which model is in the market, it will have relevant sales. And consumers usually have a relatively satisfied state after purchasing any car.

Volvo's safety performance is relatively good.

First of all, we need to try the Volvo brand cars, the safety performance is relatively good. Moreover, Volvo Cars can also bring a very comfortable driving experience to the driver in the process of driving. But despite this situation, Volvo's sales are not very high.

As a result, many people feel particularly confused, after all, most people will pay more attention to the safety of the car in the process of choosing to buy a car. <>

Volvo's ** is relatively high.

Secondly, although the cars under the Volvo brand are relatively beautiful, and the interiors are also very comfortable. But Volvo's cars** are relatively high. So in this case, there are a lot of consumers who are not particularly financially good and usually don't let themselves make the decision to buy Volvo.

So we will see that the people who own Volvo cars, basically all the financial ability is relatively good. <>

The maintenance cost is relatively high.

Finally, I would like to say that consumers are reluctant to buy Volvo cars. Another major reason is that Volvo Cars incurs relatively high costs in the process of maintenance or repair. Therefore, for consumers to choose to buy a Volvo, they will incur a relatively large cost in the process of novice.

Therefore, in this case, Volvo Cars is not selling particularly well in the market.

The main reason is that Volvo is less cost-effective, because Volvo's performance is relatively mediocre except for safety.

It is because the ** of this brand is not particularly suitable, and there will be certain problems when using it, so consumers do not buy it.

It may be due to the fact that Volvo has many problems with this vehicle, and the cost performance is not particularly high, so many consumers do not choose this vehicle.

I believe that everyone is not very unfamiliar with Volvo brand cars, and everyone is very sure of the safety of Volvo brand cars, so why Volvo car sales in our domestic consumer market is not very good, most of the market are Japanese cars and German cars. From my personal point of view, the reason why Volvo's car does not sell well in the domestic market is because it is not cost-effective, and then it does not conform to the consumption concept of consumers.

First, Volvo Cars is not cost-effective.

With the progress of our times, whether it is a joint venture brand of cars or independent brand cars are very diverse, so many consumers will first look at the value retention rate of the car and the cost performance of the car when buying a car, if the cost performance is not high, it will not buy this car, and on the contrary, Volvo This car is not cost-effective, it is relatively expensive in terms of price, and the brand awareness is not as good as BBA, so some consumers would rather choose BBA than Volvo. <>

Second, it does not cater to consumer needs.

Presumably we all know that our domestic consumers pay the most attention to the cost performance and appearance of the car, but Volvo this car brand has no particularly outstanding characteristics in terms of exterior design, and now so many good-looking and fashionable cars, even if Volvo's safety is excellent, if Volvo car dealers do not cater to the consumer's consumption concept, then it is in vain. In addition, there are so many car dealers now, and the competitive pressure is so great, and Volvo Cars not only has not changed in appearance, but most importantly, it has not declined in terms of **, so it has led to Volvo's car not selling well. <>

3. Summary. In general, although Volvo is particularly good in terms of safety performance, it does not sell very well because of its decent appearance and low cost performance. And for the domestic market so many types of cars, especially our own brand of cars is very cost-effective, and in terms of appearance design is also in line with the taste of consumers, Volvo must be at a disadvantage in this regard, so it also leads to bad sales, and for the above views are just my personal opinion, if there is something wrong, please criticize and correct the major netizens.