Analysis of the current situation of community business, and how to view the future prospects of com

China's community commerce is still in its infancy, and community commerce is mainly based on the shops along the street formed by history. This form of business is naturally formed, lacks unified planning, the business grade is generally low, and the community business function is incomplete. With the development of the real estate industry, especially the gradual maturity of commercial real estate, community commerce has made great progress.

A large number of community commercial projects such as "shopping malls", "life squares" and "entertainment and leisure streets" have emerged in China. Community commercial facilities in China are developing in the direction of becoming an experiential place that integrates architecture, landscape, space, and sound, and a crowded and lively place created for community residents. In general, at present, the community business in China generally has strong residential business characteristics, and there is still a big gap compared with the mature community business model abroad.

The community business model refers to a business operation model that aims to serve the people and facilitate the people, satisfies and promotes the comprehensive consumption of the community people, and usually has a population of less than 100,000 people and about 30,000 people in the core area. In terms of business format setting, it mainly meets the rigid needs of the community, and has four basic functions: shopping, repair services, catering, and comprehensive services, which are highly targeted.

Community business should mainly focus on the principle of people-oriented, and basically include the following six functions:

1. It can provide main and non-staple food, daily necessities to meet shopping needs.

2. Meet the needs of community residents for the repair of daily necessities.

3. Provide community residents with breakfast, meals and meals for students and the elderly, and meet the needs of catering services.

Fourth, for residents to carry out haircuts, laundry and ironing, garment processing, color and other services to meet the needs of comprehensive services.

5. Establish fixed acquisition points and regular mobile purchase points to meet the needs of residents for renewable resources services.

6. Help residents hire hourly workers, nannies, tutors, etc., to meet the needs of community residents for housekeeping services.

The prospect is good, referring to the "China Community O2O Business Model Innovation and Investment Strategic Planning Analysis Report", it seems that community business is an important development trend in the future, and the market potential is huge. Moreover, the community O2O is closely connected with consumers, which can be leveraged to leverage a larger market, and there is a lot of room for imagination.

There are many well-known enterprises in the community O2O model of retail + service. For example, real estate companies such as Vanke, Poly, Greentown, and Fantasia are all seizing the community O2O market. It is foreseeable that there will still be more capital and enterprises entering the market in the future, and the competition pattern will become more and more intense.

However, there are still many problems in the community O2O field, such as the lack of a clear profit model, the existence of a large number of artificial pseudo demand or non-rigid demand, etc. At the moment of tightening capital, it may be difficult for O2O in this kind of community to go far.

The future prospects of the community business model are objective, but it still depends on how to operate.