Tell you, what exactly does network alliance advertising mean, there is no concept at all, and what

Network alliance advertising is actually some ** webmasters and large Internet advertising companies reached a business cooperation in the field of advertising, network alliance advertising belongs to display advertising, is a mutual assistance and cooperation method of some large Internet enterprises and major portals, major portals through the internal advertising space issued to the cooperation of large well-known Internet enterprises, so as to get advertising cost sharing. First, these Internet companies can get the greater traffic they need, and the traffic itself can obtain greater business value. Nowadays, there are network alliances, Panshi network alliances, Google network alliances, and so on.

Basically, it is displayed in the form of **, text, patch (video flash) and so on. It doesn't make sense. A lot of the ** you usually see on the Internet may be network alliance ads.

Network alliance promotion is a very important communication strategy in search engine marketing. The network alliance is an alliance of 600,000 high-quality**, with rich and diverse member site resources, including comprehensive portals and excellent representative sites of 25 industries; Through the analysis of data on the natural attributes (region, gender), long-term interests and hobbies and short-term specific behaviors (search and browsing behavior) of the target netizens, the network alliance has advanced targeting technology, which can help business owners target the target group.

Relying on the world's largest Chinese search engine, after years of careful operation, the network alliance has developed into the most powerful network alliance system in China. In China, network alliances are still in their infancy, and similar network alliances include Google's Adsense, Sogou's Sogou Alliance, Yahoo's Yahoo Publisher Network, etc. These alliances do not publish their own promotional information, and mainly rely on the huge alliance ** to display promotional information to help business owners achieve their marketing and promotion goals.

Dear, I am glad to answer for you: The operating mechanism of the advertising network A: The operating mechanism of the advertising network is as follows:

The advertising network collects the advertising fee from the advertiser, uses the bidding and matching algorithm to place the advertiser's ad on the traffic that has joined the advertising network, and then consumes the promotion fee paid by the advertiser in advance according to different pricing methods, and shares the traffic of the sites that join the advertising network according to different sharing strategies according to each key. The share of the surplus is counted as the revenue of the ad network platform. As for the prospect, it is a few giants who eat the big deal, and the small network alliance is not having a good time, but if you make a whole set of plans and monitoring, you will make a profit.