How to attract customers by making skewers, and what activities are the most attractive for skewer s

Only when you have a clear understanding of your target audience can you research their preferences and needs, which are being met? Which ones haven't been fully met? Finding this point is the characteristic that distinguishes you from other businesses, which is the differentiation that people often talk about.

In the past, catering was a comprehensive type of store that sold everything and did everything to customers, but now catering is a market segment, so it is easier for other people's characteristics to impress customers and be remembered by customers as a reason to return. At the same time, the target customer group determines your location, whether the location you choose is the place where the target customer group often moves and the place where the target customer group has a large traffic?

Of course, there are many factors such as the calling of the door, the first moving line, and the traffic situation. Location selection is one of the core elements of catering success, for example, the same brand, the same customer group, the same product, the same business area, but the turnover is completely different, what is the reason? It is the gap in the flow of target customers brought about by different locations.

In addition to site selection, our dining environment and service process are also closely related to the preferences and needs of the target audience. Different customer groups have different social purposes, so their requirements for dining environment and service are also different. To put it simply, the unit price of 70 yuan and the unit price of 150 yuan may be the same person, but their social purpose is different.

The environment of the unit price of 150 yuan must be more upscale, more comfortable and quieter, the service is more meticulous and thoughtful, and the quality and image of the service personnel are higher. Therefore, in terms of decoration, we must match the environment that is in line with the target customers and the best positioning, and it is best to dig out the core culture, so that consumers can easily resonate and remember.

It should be noted that the current environment upgrade has far exceeded the environment that the ** itself should provide, because the environment upgrade is the easiest. In developed countries, catering has returned to rational consumption, and it is soft power that fights, which is also the future development trend of China's catering industry. Now do you understand the importance of finding your target audience?

If you don't know who your customer is, the chances of wanting him to come back are low no matter what you do.

The operation of a skewer store is a long-term and complex tortuous process, and the operation requires management skills in order to attract enough consumer groups and exclusive customers. If you want to run a good skewer shop, you must work the taste, and the skewer shop that really has a good taste, soup base, ingredients, sauces, etc., can make consumers talk about it, the soup base is rich and diverse, the ingredients are fresh and high-quality, and the sauce is exclusive and delicious, which has achieved the "good taste" praised by the brand.

The streets and alleys of the skewer shop abound, how to stand out from the industry, it is best to reflect the fashion personality, "no one I have, no one has me" is no longer fresh, the current consumer market, young people are the main force, and young people's pursuit of fashion and trend is endless, to meet the consumer psychology and needs of young people, the skewer shop has a huge consumer group, no longer have to worry about the flow of customers.

It's also a good thing to play a role in the decoration environment of the skewer store. Nowadays, people's requirements for the environment are getting higher and higher, and a good environment coupled with high-quality service can always make customers feel at home.

Summary. Hello, dear. Sticks of incense can launch tasting events to attract customers.

Generally speaking, the area of the skewer shop is relatively small, so you can directly organize a tasting event when you are holding an event. Of course, there are many ways to taste, for example, you can launch a tasting in the early stage of opening a store, so that consumers can enjoy a certain amount of food for free after entering the store and put forward opinions, or you can also launch overlord meal activities on Dianping software, so that consumers who enter the store**, who gets a discount, can try for free.

Hello, dear. Bo Nian, a skewer incense shop, can launch a tasting event to attract customers. Generally speaking, the area of the skewer shop is relatively small, so you can directly organize a tasting event when you are holding an event.

Of course, there are many ways to taste, for example, you can launch a tasting in the early stage of the store, so that consumers can enjoy a certain amount of food and put forward opinions for free after entering the store.

In addition, the discount is also a common method of the incense shop, when the store is opened, everyone can determine the discount according to the number of people entering the store or the consumption level of the local consumer grinder, such as the off-season, you can provide some relatively large discounts, and there will be no loss if there are fewer people; If it is a peak season, you can launch activities such as 7% off and 8% off, which can not only meet the needs of more consumers, but also ensure the interests of your store.

An event to skewer hot pot.

Both of the methods posted by the teacher above are OK.

It is by far the most common and the most effective.

When placing skewers, if you want to attract customers, you must first pay attention to the aesthetics and tidiness of the environment, and the table top is neat and clean to ensure the freshness of the skewers.

Secondly, it is necessary to pay attention to the position of the skewers, customers can easily see the skewers, and put the skewers in the position where the customers can see the most easily, such as the countertop, counter, table side, etc., so that customers can easily see the skewers, so as to produce the desire to eat skewers.

In addition, it is important to pay attention to the way the skewers are placed, such as placing the skewers in a multi-colored combination with bright colors and flavors, so that customers can be attracted by the skewers at a glance.

Finally, it is necessary to use a credible packaging method to package the skewers in a clean and reliable packaging box to enhance the customer's confidence in the skewers, ensure the fresh taste of the skewers, and enhance the eating experience of the guest office guessers.

1. Be polite when you enter the door. Prepare some small gifts or small red envelopes, and receive them for free for 100 people before opening;

2. Buy and give activities. For example, buy 3 skewers of chicken and get 1 skewer free;

3. Shopping** activities. If you buy more than ** yuan, you can ** once;