How to play community operation? What is Community Operations?

1. Free communication, online chat does not need to deliberately revolve around the ** project, it should be the first to establish trust, such as small talk, about financial management, about entrepreneurship, about life, in the middle can be soft implanted ** project, but try to minimize direct push (projects are achieved in the flirtation).

2. You can send a positive energy message every morning and evening (do not push it repeatedly).

3. Send red envelopes regularly. Red envelopes are the best tool for group activity, especially when pushing projects, or asking others for ** information.

6. Do a good job in maintaining the content of the group, when someone sends an advertisement, immediately remind the group rules, deal with it according to the rules, and notify the group friends of the processing results after processing.

7. Make reasonable use of @ everyone, systematically introduce (project background, advantages, interests, contacts) projects, and avoid scattered repetition and multiple occurrences. Systematic presentations can be made at a frequency of once every two days.

8. Introduce the project in the form of consultation reply, so that the company's partners can cooperate with the consultation in the group, and the corresponding speech can be simulated and set in advance. Arouse the interest of other group members by creating an atmosphere.

9. You can set up a special group customer service, ** everyone is a friend, or guide the members of the group to add themselves as friends, and the promotion effect is better through the circle of friends.

10. The push display form of group content. Pure text (try not to dominate the screen, simply highlight the key points), **form (suitable for mobile phone browsing vertical screen**), *** article (pay attention to *** beautiful typography, bring a recommendation before sending the article). Occasionally, you can make jokes that can cause encouragement.

11.If you want to improve the efficiency of community marketing and management, with the help of a useful community tool (Reed zhushou), etc., you can often achieve twice the result with half the effort. In the process of community operation, the daily simple and tedious work content can be completely completed by the community management tool.

If the community is well run, it is completely your own small business circle! I see that my friends are assisted by Reed's assistant, which is relatively simple and fast! And I feel that he didn't spend much time, but the results are quite large.

Hunan Yiren Network believes that first of all, community marketing is not about randomly pulling people to build groups, we need to selectively attract people according to our own goals. If a group does not have a common denominator, on the one hand, there is a lack of connection between group members.

In this way, it is easy to have a situation of non-speculation, resulting in lower and lower group activity. On the other hand, if it is not gathered because of a common denominator, when we release some dry information, we will also lack direction, and in the end it will only be dispersed because it is difficult to reconcile. After the group is established, how to maintain the stability of a group is also something that needs to be worked on.

Explanation of community operation skills.

Community operation refers to the connection between group members with a certain bond, so that members have common goals and continuous mutual interactions, and group members have a common sense of group and norms. The main points are as follows:

1. Make content with attitude and gather popularity and resonance.

2. It is necessary to do circle interaction, so that the community can have large-scale interaction, which can help the value of the remaining entrepreneurs to get feedback.

3. Mutual benefit from sharing, everyone belongs to a profiteer and a contributor in the community, and through sharing and mutual benefit, the community becomes more long-lasting.

A breakdown of community operations

It is understood that community operation can bring together people with the same industry, or the same city, or the same interests and hobbies, and common values into one place.

Therefore, with the help of community operation auxiliary tools, users can get timely feedback through keyword replies, and new members can have a sense of ritual by welcoming new members, and at the same time, it also has a role in promoting the activation of old members.

<> "Community operation is an activity that builds and strengthens the image of a brand or organization, increases user engagement and attention, increases user loyalty, and promotes business by maintaining, managing, and facilitating social and community searches. Community operation involves a series of activities such as interacting with users, asking questions, providing support, sharing information, and organizing events. Successful community operations require a well-informed social strategy, an understanding of user needs, a well-informed use of tools and skills, and continuous innovation.

Extraction code: Q811 community operation practical training camp, play the community economy together, and make money while building a personal brand. Most people are most concerned about the three major issues of "community operation" are "attracting new users, retention, and conversion".

Community operation practical course, this set of courses has a total of 7 lessons, the course from shallow to up, from the basic to the system to explain the actual practice of community operation, while building a personal brand while making money tutorials, whether you are a novice or have a certain foundation, you can improve your WeChat community operation ability through this course.

Course Catalog: To play community operations, you need to be proficient in superuser thinking.

Let knowledge products become your anchor for maintaining community stickiness.

Jump out of the game, focus on delivering value, and let newcomers turn into iron fans.

We all know that a group of people with the same interests and hobbies are attracted to each other. For example, when we are in school, we will have clubs, trade unions and other groups, and in society there will be different industries and clubs. It is necessary to make good use of the attributes of the community and let more people with the same interests and values "get together" to create value.

It is necessary to provide information to community members, organize community activities, etc.

Here I want to Amway chat assistant app. Set the target topic circle and comment keywords in the stove, and the background of the brigade will help you complete the comment operation through the algorithm. The beta period is completely free. Don't you try it?

Summary. To be a community, you need to sort out the structure of the community first, and clarify the personnel arrangements and community rules in the community. 1.

Common community structures are: pyramid and equal rings. 2.

A pyramid-shaped community is centered on the group owner, whose status exceeds that of other members, and the members have special identification with the group leader. This kind of group is generally based on the output of the group owner, suitable for law, doctors and other expert fields, these people are more authoritative, and members will have a higher sense of identity with the group owner. The disadvantage is that it relies too much on the group leader, and if the group leader is inactive, it will affect the atmosphere of the whole group.

3.The ring structure is more inclined to establish equal relationships, and it is suitable for communities with common interests or social needs. Everyone in the group can play the role of an active group and form a central ring relationship.

How the community works.

Dear, hello, community operation to do a good job in community positioning First of all, you have to figure out three questions: 1What is the purpose of building your own community?

2.Who are the members of the community? 3.

What value does the community provide? After clarifying these three problems, we are slowly improving.

To be a community, you need to sort out the structure of the community first, and clarify the personnel arrangements and community rules in the community. 1.Common community structures are:

Pyramid-shaped and equal rings. 2.A pyramid-shaped community is centered on the group owner, whose status exceeds that of other members, and the members have special identification with the group leader.

This kind of group is generally based on the output of the group owner, suitable for law, doctors and other expert fields, these people are more authoritative, and members will have a higher sense of identity with the group owner. The disadvantage is that it relies too much on the group leader, and if the group leader is inactive, it will affect the atmosphere of the whole group. 3.

The ring structure is more inclined to establish equal relationships, and it is suitable for communities with common interests or social needs. Everyone in the group can play the role of an active group and form a central ring relationship.

Summary. Hello, dear, I'm happy to answer for you, to do a good job in community positioning First of all, you have to figure out three questions: 1

What is the purpose of building your own community? 2.Who are the members of the community?

3.What value does the community provide? After clarifying these three questions, you need to do the following:

To build a community structure, you need to sort out the structure of the community first, and clarify the personnel arrangements and community rules in the community. Set the threshold for joining a groupWhen you start creating a group, it is best to set the threshold for joining a group. Hope it helps.

I wish you good health and a happy life. 

How the community works.

How the community works.

Hello, dear, I'm happy to answer for you, to do a good job in community positioning First of all, you have to figure out three questions: 1What is the purpose of building your own community?

2.Who are the members of the community? 3.

What value does the community provide? After clarifying these three questions, you need to do the following: To build a community structure, you need to sort out the structure of the community first, and clarify the personnel arrangements and community rules in the community.

Hello, hello, I'm happy to answer for you, first, do content with attitude, gather popularity and resonance. Second, it is necessary to do circle interaction, so that the community can have large-scale interaction, which can help entrepreneurs get feedback on their value. Third, mutual benefit from sharing.

Hello, I'm glad to answer for you, what is the purpose of the community to do the community? 1.Sell goods (products + services + members) 2Contacts (circle + investment) 3Common Interest Learning 4Expand your reach.

Community Operating Practices:

1) With the help of the Swarm tool.

If it is a learning community, we can use some check-in tools to increase the participation of group members and increase the overall activity, such as: setting a goal or a book or a class to do the goal, and checking in and learning a part every day.

2) Introduce yourself.

When a new group is established and new members just join, members can introduce themselves first, so that everyone can better understand each other, and after knowing what the other party is doing and showing their own advantages and projects, other group members will start to connect and be active in the group when they see what they are interested in, which also indirectly opens up a bridge for community members to understand each other.

3) Create a topic.

We can use some hot topics in the industry to throw them in the group, and then find a few tosses to appeal for the atmosphere and throw bricks, which can also arouse the interest of members in the group and increase participation.

4) Support group KOLs

The community is connected to each other by all group members, so as to prevent the withdrawal of one connection point from the group and the silence of the entire community. As community operators, we need to help group members dredge relationships, eliminate strangeness, establish connections, and form a network framework.

Therefore, we can let some of the more active users in the group regularly share some work experience and content in the group, so that when improving the activity of the community, we can also cultivate opinion leaders in the group who have been able to criticize the shortcomings of the group.

5) Offline activities.

No matter how much and deeper the online chat is, after all, it is still a "netizen". Therefore, when it is appropriate, you can propose offline activities in the group, and if they are all in the same city, it is best to invite members of the group to participate together. Increase the emotional aggregation between community members, so that members can establish deeper connections and increase the stickiness of the community, which can better ensure the activity and life cycle of the community.

6) Reward mechanism.

With material measures to motivate members to actively post topics and participate in discussions, we can set a mechanism for the community, for example: every month, the top three community activity will give a limb to dig out some gifts, gifts can be their own choice, can be books or others, which can also improve community activity.