Insights into community operations, taking the operation of a research club as an example

<>1. Community operation should be based on the needs of community partners. Better understanding and synchronization of user needs is the top priority of community operations. Regular community partner surveys and face-to-face interactions are necessary.

2. Community output is the core of community vitality. Demand-based output, like a product with a market. There is a need for existence.

3. The quality of output determines the retention of core community personnel. To put it bluntly, the community is not an output of one person or a few people to a group of people, it is a school. It is a process of mutual aggregation and divergence, and when the ideas and degrees are highly matched, the community will have a community culture.

Just like the community of Cheung Kong Graduate School of Business, the community of Root Square Dance is essentially the same, and it is based on a community culture that everyone recognizes.

4. Facing the aging and iteration of the community. This topic is very sad, this year we are together because we have the same culture and philosophy, but will we have the same philosophy and culture next year and the year after? Obviously, it's hard, and that's why some people will eventually leave, and some people choose to stay.

Whether the community grows with the initial partners, or will it always meet the initial requirements of the new members. Or in other words, will we only solve the problem of food and clothing forever, or will we wait until the mountains are full of flowers? This is a decision that should be made at the beginning of the community.

If you choose the former, some people who have grown up will leave, and the community needs to cultivate and establish new core output personnel, and if you choose the latter, you will face the narrowing of the community and gradually become individuals.

5. Differentiation and dismemberment of the community As the number of partners in the community gradually increases, there will be many personalized needs, and if the conference discussion is not as efficient as the group discussion, the community will exist in name only.

6. The cohesion of the community, if the group owner can often send benefits, the motivation of our code words will be greater. The phone poke, the typography is incompetent, and I will see it.

7. This is community positioning, and if you think about it, you will do it. Positioning a high-level VVIP club is rather lacking than excess. Positioning a wide range of crops and thin harvests is the amount of running.

First of all, what is a community, my understanding is a community with social relations, the current community is more limited to the Internet, at present, community marketing has become more and more popular, and the community economy has been mentioned in a very important position.

In order to do a good job in community operation, the following points should be clarified:

1. What kind of people are gathered in your community

The reason why the community is attractive is because they are composed of people with common characteristics in a certain aspect, that is, the same interest, this part of the same group of people must be found accurately, rather lack than indiscriminate, not in order to expand the number of people, lower the entry threshold, otherwise it will cause adverse reactions.

2. The organizational structure of the community

My understanding of the community is more of an Internet collaborative organization, there is an organized existence, there must be an organizational structure, there is a division of labor and cooperation, so as a community operator, we must build the organizational structure clearly, how to select managers, how to select content producers, how to set up supervisors, a good community organizational structure is not simpler than the organizational structure of a company.

With a good organizational structure, the community has the self-motivation to produce a steady stream of content without relying on the creator, and the vitality of the community will be more durable.

3. Output

The existence of the community is to provide value to each member and output value content to them, but who will produce the content, how much money should the creator spend to produce the content, how to encourage the group members to spontaneously produce the value of the content, how to let each member spread and encourage each other, is not only the producer of the content, but also the user of the content.

4. Build a culture of community

As a community operator, we should create a community culture and community values in real time, so that each group member has a sense of belonging and mission.

1.Attracting new users: The acquisition method of community operation is based on the definition of community.

A community is a community that brings together people with a common purpose or hobbies to achieve a goal by interacting values.

It can be seen that the recruitment of new users in community operation is to attract people who have a common purpose or common hobbies**. So how do you go about finding the first torrent users?

Clause. First, use the new ** operation method (aggregation method).

Continuously output relevant value on the new **, and concentrate the seed users who want to find the early scum. However, this method requires a long period of foreshadowing and preparation.

Clause. 2. Find target users one by one (human flesh method).

In the seed stage of a product, human flesh is the most laborious but also the most effective. The success story is Didi Taxi, which in the seed stage is to let the staff go to the street to take a taxi and pull a taxi to get the driver in. It's bitter, but it's effective.

Clause. 3. Rely on the relationship between upstream and downstream (borrowing method).

Some products don't need to be as laborious as Didi Dache to attract new users. For example, the seed users of the grid job search can be found in the course grid. Using the relationship between upstream and downstream, you will run higher.

Clause. Fourth, the number of people (vest law).

This approach can be used early in the community. When the first batch of seed users**, let the staff ** in advance**. People have a herd mentality, and when ordinary people find themselves the first, they will run away.

2.Activation & Retention:

This part of the problem I mentioned in the article "You may have misunderstood community operation" needs to be retained after attracting new users. No more repetitions.

Community operation needs to be explored, and community operation is the way to flow out step by step. Therefore, a thinking brain of community managers is the key to the life and death of community operations.

Before I knew it, the week-long community operation theory course had come to an end, and I learned a lot from listening to the sharing of five tutors, and I had a comprehensive understanding of community operation.

During this time, the five takeaways I gained were:

First, I understand the importance of community. Community operation is an important skill in the Internet era, which will bring high resource utilization, high user reputation and high economic growth.

Second, before pulling the group, do a good job of five-step community system planning. Use the 5W1H method to do a good job in community positioning, understand the goals of the operation team and users, and formulate community operation goals.

Third, in the operation of the community, cultivate your own 10 thinking skills.

Fourth, plan the event in this way to bring the community to life. I'm currently leading the community on another platform, using the methods in the course to motivate the participants.

Fifth, I understand how to build user trust and do a good job in the transformation of the community. I will add value to the "trust account" in three aspects: professionalism, personality and temperature.

In this training camp, I was in the ninth team, and I was impeccable whether it was the captain, team leader, or team members. I think it's a perfect team, a division of tigers and wolves.

In this community operation academy, the most memorable activities for me are morning reading and topic sharing from 6:00 to 8:00 in the morning.

It allows us to develop a good habit of waking up early and reading, and the content of reading is output through our own thinking to form effective reading.

During the bootcamp, I linked to a number of small gas transport partners. Our captain Satsuki is full of energy and always **, always responds to everyone's questions in a timely manner, the team leader Catherine is willing to share, and there are other proactive friends, which makes me feel that I am very lucky to walk with this group of sunny partners.

One of the biggest changes I have made after participating in this community is that I think about myself, my goals, my strengths and weaknesses. I used to be busy and busy with all kinds of things, but now I start to think about what I really want and start to get rid of this hectic and inefficient life.

I run a community, and the two most important goals are: 1. Let users get the most value in the bootcamp; 2. Let users fully trust themselves and maximize conversion.

This training camp is very well designed, one level at a time, and the next level can only be unlocked after completing the tasks of one level, just like the level mode in the game, attracting players to play.

Finally, thank you again to the operation team and fellow trainees of the training camp!

User Center - Love to use intelligence**.

After building a community, it is time to consider how to operate, and the theme of this issue is community operation.

Summarize the community operation in one sentence: one carrier, two driving forces. Brother Block.

1. Operation carrier: value-for-money products or services, a community should be a warm circle, why are others in this community? Depends on what the swarm can bring.

2. Two motivations: mental motivation and physical motivation.

a. Spiritual motivation: shared values and common goals of community members.

b. Limb power: Formulate a reasonable operation mechanism and participate in the whole process.

So, how does the Shouhu community operator operate?

1. The operator should be good at summarizing and sorting out the valuable information that appears in the group at any time to ensure that the sharing of group members is disseminated and utilized to the greatest extent.

2. Refuse advertising without "temperature", and everything is based on "feelings".

3. The group owner sets the time, discusses the time, and what should be done.

4. Online and offline communication is indispensable, enriching the experience of members and deepening the precipitation of the relationship chain.