How can the advertorial be published successfully?

News soft article promotion selection of Shenzhen Zhihui Blue Media Technology, Shenzhen Zhihui Blue Media Technology, one-stop resource trading platform, with years of accumulation of rich resources and the establishment of a one-stop platform, reverse communication is committed to changing the current status quo of communication, through network brand marketing, to help enterprises develop against the current, follow the trend, welcome to consult.

The success of the press release has a lot to do with the quality of the advertorial, as well as the choice of platform.

For example, the quality of the advertorial is not good, and it is reviewed, but there are too many advertisements. I can't audit it.

Platform limitations**quality. Then, too many may also be reviewed, but too many sensitive words will be reviewed.

So advertorials. Quality. The percentage of success is 80%.

The second is the choice of platform. Select the portal-level whitelist, or the large whitelist. The audit of these ** hair cakes is relatively strict, and if the quality is slightly bad, it will not be passed.

Then it is easy to pass by sending some local small **, even if the quality of the manuscript is relatively poor.

And how much is recommended to go to the marketing circle to take a look and learn. If you see more, learn more, and understand more, it will be easy to pass.

Find the corresponding platform and staff negotiation, generally the current ** resource release is required to pay for promotion, if you want to successfully send the press directly to handle the member recharge and then log in to the background to directly select the appropriate ** resource for advertorial promotion, you can learn and communicate together if necessary.

845480066, no matter what kind of manuscript you send, you need to write it out first and send it out in a place, but most people will write and have nowhere to send it, I am looking for him to send it, and the front is from Buckle.

You can go to Huya Advertorial to send it, and I will receive it there, and their platform publishes very quickly.

The simple understanding of the press release is to send a certain article somewhere, in recent years, there are still more such things, just like our company did not pay attention to this aspect before, only know the bidding, information flow, etc., but it is okay for a short time, and it is a little hurtful for a long time, so we also publish articles from time to time at the beginning of last year, but there are more articles on the market, and a lot of comparisons have been made.

If there is no problem with the content, the manuscript will not be rejected.

Moment marketing provides a nationwide network of ** publishing.

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

Generally, there is a direct display of the progress of the press release in the publishing background, for example, I was prompted to that step throughout the whole process of publishing on the first Internet media.

According to the positioning of the manuscript according to different **, the manuscript must be in the right way, pass the review, and can only be published after passing. If you think it's troublesome, you can find Quanxun Media to professionally help you change your manuscript and submit it, and publish it quickly.

In addition, the article, originality, and content will also affect the release effect, most of the current advertorial release is paid to promote, it is recommended to choose a professional news source soft text publishing company, consult.

Like you, I was looking for resources in this area last month, and it took me almost a month, and I was really satisfied with my family in every way. Snowy PR Media! There are many channels for them to publish, such as Toutiao, China News Network, China ** Network, HC Network, China Network, Xinhua Network, People's Daily Online, China Network, Phoenix Network, NetEase, Tencent, Sohu, Sina and other news from all over the country.

At present, our manuscript will appear on 2000+ mainstream **, satisfied!

Huya advertorial. Pretty good indeed!

It's okay to post on Leyun Media, or through them to publish on the self-** platform, 5 yuan per article.

You can go to the **procurement network, the inclusion is very good, and the ** is cheap.

AdvertorialsCompared with hard advertising, it is a "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company. Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of a "soft" word, which is like a needle hidden in the cotton, which is collected but not revealed, and defeats the enemy invisibly. By the time you find out that this is an advertorial, you have coldly fallen into the trap of well-designed "advertorials".

The pursuit of advertorials is a kind of spring breeze and rain, moisturizing things silently communication effect. If hard advertising is Shaolin Kung Fu; Then, the advertorial is a Wudang boxing method that hides needles in the cotton and overcomes rigidity with softness, both soft and hard, and both internal and external. Advertorial marketing is the most powerful marketing tool.

What we call "advertorial" refers to the text (**) mode that enables consumers to enter the "thinking circle" set by the enterprise through specific conceptual appeals and reasoning in a way that puts facts and reason, and quickly realizes product sales with strong targeted psychological attacks.

There are two definitions of advertorials: one is narrow and the other is broad.

Soft and hard are relative, and not straightforward advertising expressions can become soft and wide.

Advertorial: The soft text in the form of text is advertorial.

1. Narrow definition: refers to the pure text advertisements published by enterprises on newspapers or magazines and other publicity carriers. This definition is an early one, also known as paid text advertising.

2. Broad definition: refers to some promotional and explanatory articles that can enhance the brand image and popularity of the enterprise or promote the sales of the enterprise by planning to be published in newspapers, magazines or networks and other publicity carriers, including specific news reports, in-depth articles, paid short article advertisements, case studies, etc.

After spending a lot of energy and marketing expenses on the marketing team in the enterprise, they will always find that the conversion rate of their advertorials is low and the realization rate is even lower. What should I do in such a situation? Part of the reason may be due to the narrow publicity channels of corporate advertorials, the inaccurate selection, and the high cost of publishing.

So how can our business solve these challenges? In fact, at this time, enterprises need to have a more reliable resource integration platform! Advertorial marketing has become an important online marketing method for enterprises, after all, the time and cost spent by advertorials have certain advantages over other marketing methods, so this is also the fundamental reason why many large enterprises will still put advertorial marketing in the first place no matter what promotion they do.

I have to say that the current advertorial publishing platform platform is uneven, so in many cases, it is our company that chooses the wrong publishing platform, which leads to the problem of poor marketing effect. Among the many advertorial publishing platforms, one of the "clear stream platforms" that has to be mentioned is the media of the text aggregation. One is different from other platforms, but has an advantage that is difficult for other platforms to imitate:

1.Concise pages: Unlike other platforms, where the page design is bells and whistles, the front-end of the media is only a single page, while the back-end is powerful, highlighting our focus on resources!

2.Numerous resources: The back-end of the media integration integrates the resources of domestic and foreign online media; Xiaohongshu, B station, Weibo, WeChat and major self-leading resources; At the same time, common services such as Q&A marketing, article creation, and encyclopedia marketing are also integrated into the platform.

It truly realizes the one-stop demand for marketing of enterprises! 3.Real-time broadcast:

All resources are real-time, and media orders and tentative orders are clearly presented; Media release requirements and publication success displays, as well as reasons for rejection, are also presented in real time; Let customers no longer send press releases blindly, without too much time waiting! 4.**Advantages:

All resource dynamics and ** are clearly displayed in the background, and the media is published one-on-one, so you don't have to be overly profitable by middlemen! 5.Security of Funds:

At the same time, in order to ensure the safety of customer funds, the platform does not provide the system ** recharge function, and the one-to-one customer service is directly connected to the recharge, and the recharge will go through the company's account. 6.There is no starting point:

Another difference between the media and other platforms is that the media does not have any mandatory starting requirements for the number of articles and the amount of recharge issued by customers; We also never release activities to encourage customers to "charge as much as you want", and at the same time recommend customers to recharge as much as they want, without excessive recharge of the spine of the hall! Tens of thousands of + ** platform, 24-hour professional release, one-click second delivery, covering the whole network, can develop different ** release plans for enterprises in different industries!

I know a person who eats by sending soft manuscripts, and he can cooperate for a long time. He is all single-handed, you said that it was introduced by a friend, and he will definitely give you a ***, and it is guaranteed that it will not be higher than others. All he sends are regular ** resources, which you can rest assured of.

3050 乀 3872 This is his Q, you guys talk about it.

Choose the theme and the place to post, and then it's time to analyze the data.

While writing an original advertorial, there must be requirements for the formatting specification, but the requirements will not be too harsh, and the sentences are generally smooth and there are no obvious errors or logical errors.

Because everyone likes beautiful things, or crawlers will be more comfortable when they see the format specification and original advertorials when reviewing, which will help improve the ranking of advertorials.

Second, you must meet the requirements of **, regardless of the quality of your advertorial, you must carefully read the column requirements and content attributes of ** before publishing. If it is your own **, you must write some content related to yourself**, how should your own advertorial be published, how to set keywords, you must configure it in advance, and the published content must be related to the topic, for example, if you sell clothes, you must write something related to clothes.

**Deal with hundreds of articles every day, it is inevitable that you will be impetuous, if you are in a good mood, it is possible to help you transfer the article to the appropriate column, and it is possible to delete it directly when you are in a bad mood, then your previous hard work will be in vain, or the article is too bad, and the crawler will not come to scratch it, then there is no point in writing this article.

For example, after you submit your manuscript at 6:50 on June 6, it will be reviewed and recommended to the homepage for display, which is a good publicity opportunity, but 10 minutes later, it will be 7 o'clock, and you will go to dinner after work, and your manuscript will be easily ignored.

Fourth, pay attention to grasp the timeliness When doing promotion, as a new operator, you must seize the timeliness of new things, so that the advertorial is attractive. After you grasp this point, the effect of the advertorial you publish will be better. The earlier and more timely your article, the better the article will be included, and reptiles like to crawl this kind of manuscript the most; And the better-ranked articles are followed by more people, the earlier and newer you publish, the sooner it will be included by the engine, so when people search for this title, the greater the chance that your article will be crawled by the search engine, the greater the possibility of appearing on the homepage, and the greater the chance of users clicking, and you will achieve the publicity effect you expected.