How to write an advertorial to promote a product? How do I publish?

You can also try the smart advertorial function of the website building treasure box: smart advertorial.

This involves the planning and writing of product advertorials, and how to write it will have a substantial promotion and publicity effect, which is something that copywriters need to seriously consider. Before writing an advertising advertorial, you must follow the following three steps to clarify your thinking: 1. Understand the consumer's acceptance process of the advertising advertorial, and clarify the concept and theme of promotion

Only when the theme is clear, can it be targeted and achieve the expected advertising effect. That is, before putting down the pen, we must understand clearly what level the market positioning of the service customers is, that is, after the advertorial is written, we must taste the reader. 2. There must be a novel and creative title and sales promotion copy.

A novel and creative headline of an advertising advertorial has the same weight as sales promotion copy, an attractive headline needs to take time to ponder, if you can't find a penetrating headline, in the case of a clear theme, you can also consider the title while writing the text, or the title of the satisfactory title after the text is all written. All in all, it's important to spend more time thinking about the title. 3. Choose a form of expression that matches the copy.

To consider the best form to express the theme of the advertorial, it is best to have the support of graphic visual communication effects. The title of the advertorial must have a strong impact and penetration, which is a highly concise summary of all the ideas you have in writing the advertorial. Don't emphasize the importance of the advertorial title, because only after your headline is recognized by consumers, can you attract consumers' increasingly critical and noble eyes, and make it possible for consumers to accept your advertising content.

Therefore, it is essential to design your title carefully. It's important to find a headline that interests your readers.

Advertorials are "text ads" written by the marketing planners of enterprises or copywriters of advertising companies compared to hard advertisements. Compared with hard advertising, the reason why advertorials are called advertorials is that the subtlety lies in a "soft" word, as if a needle is hidden in the cotton, collected but not revealed, and the enemy is invisible, and when you find out that this is an advertorial, you have coldly fallen into the trap of being carefully designed "advertorial". What it pursues is a kind of spring breeze and rain, moisturizing things silently.

Advertorial promotion and marketing, by the company's planner or advertising company's copywriter, according to the characteristics of their own brand or product, combined with social hotspots or story scenes to write the "content ** advertisement", it may be a beautiful narrative prose, or it may be a current news, or even a chicken soup for the soul, etc., compared with traditional hard advertising, the advertorial is implanted with brand or product information, but there will be no Wang Po selling melons and boasting advertising behavior, most of the audience will understand that this is an advertisement after reading it, But there will be no rejection psychology, most of them will happily accept the advertising information delivered in the advertorial, the reason why it is called advertorial, the subtlety lies in the word "soft", like the spring breeze and rain, moisturizing things silently, receiving but not revealing, defeating the enemy in the invisible, this is the first stage of advertorial promotion and marketing; The second stage of advertorial promotion and marketing is to publish, after all, you wrote an earth-shattering advertorial, if it is only saved in your own computer is also a waste, only to let more audiences see it can play a role, publishing to the major ** is the simplest and most effective way, in addition to the ** itself readers to read, due to the status of ** itself, in Baidu, 360 and other search engines have a high weight, this kind of soft text will be easy to be included, as long as the title is set properly, it can be searched and displayed by intended users for a long time, This effect is not possible with any hard advertisement. Some people will say, I don't know **, how can I let people publish it? Now there is a special ** publishing platform, just choose the ** release that is suitable for your own industry, Laimei Network is, thanks to the meticulous social division of labor, the lower the cost.

You can consult "365 soft culture and creative wealth", I just understood, yes, it is estimated that it will be useful to you,

How to write an advertorial for promotion.

1. Attractive titles, so that readers can be interested in clicking in to see the title after seeing it, which is half the battle.

2. The beginning of the story makes the reader interested in reading it.

3. The advertisement should be inserted into the middle of the article, not at the bottom, otherwise the reader will not be able to read it and there will be no meaning in promotion.

4. There should be interaction and welfare at the end, so that readers can convert!

2. Write according to the interests of your target audience, and the style of your copy should be in line with the characteristics of these audiences, and write from the style and content they like.

3 The headline should be appealing, but not too flashy and shocking, but should summarize the content of the article accurately and concisely, and can quote some quotes, data, etc.

4. Write in combination with current affairs to be more attractive to users.

5 There should not be many places where the advertisement appears, and it must be soft enough to blend in.

6. Writing about your real feelings about the product as an ordinary user can make it easier for users to accept and resonate.

As the name suggests, the promotion of advertorials is an advertisement that makes people feel that it is an advertisement, compared with hard and wide, its publicity method is euphemistic, not a simple advertisement, so to write such an advertorial, you must first understand the characteristics of the product, generally only grasp one of the most distinctive highlights to expand and imagine, do not make too many introductions, and integrate this highlight of the product into another common thing, which can be realistic or slightly exaggerated.

1. The title should be "engaging", and an appropriate title is the first step to attract readers to want to read.

2. There should be something "practical", no reader will take the time to read something that has no value.

1. Product advantage analysis: First and foremost, you must be familiar with the product enough. It is necessary to comprehensively analyze the product and compare it with the same type of product, sort out the advantages and disadvantages, and formulate a network promotion plan based on this, and carefully plan the promotion channels, promotion methods, and copywriting.

2. Consumer group analysis: Secondly, it is necessary to have a sufficient understanding of the target group of the product, investigate clearly, analyze the attributes of consumers, the needs of users, and what channels users can find relevant products through to ensure more accurate promotion.

3. Title tactics: Whether an advertorial looks good or not, the first thing to look at is the title. If the title is not attractive enough to immediately catch the reader's attention, especially the advertorial on the Internet, the unattractive title will not have a click-through rate, and no one will find the content without a click-through rate.

4. Simplified text: In fact, everyone's life is very busy now, so when you choose a long speech when you publish the soft article, I believe that you have no way to have patience and read carefully, in this case, you will choose to give up reading for the first time, so when choosing corporate marketing, we should not write the process of the article, sometimes the text is capable, concise is a very important method, which can facilitate the reader to quickly browse the entire article, but although the article is short, Be sure to get to the core.

5. Keep up with hot spots: In fact, you must combine hot spots when publishing soft articles, so as a marketer, if the selected article has nothing to do with hot spots, it is said that everyone must effectively combine them when writing, only in this way can it bring a better effect.

Advertorials are more suitable for product promotion, not so direct, so that your brand can get a good reputation, if it is to do the effect, you have to do the form of hard and wide soft text, these two models are not the same, for example, soft and wide is released on the major mainstreams, these are the mainstream practices, because the authoritative image is good, the feeling to users will be better, for the expansion of channel providers and direct customers are commonly used methods in various industries, advertorials are commonly used in a way of their own brand optimization, can send a lot, You can submit requirements to some advertorial aggregation platforms, and they will provide some rules and ways to deal with problem content, etc., which is not realistic to find one by one, and the big platforms are not likely to connect with individuals, and the process is relatively long. It will be better on the big **platform, and there are fewer people who see it after the release of the small **, and it can't play the role of **, and most companies choose the four major portals + central media + industry** These ways. It also depends on what stage your business is currently in.

You can go to the ** platform of aggregation, you don't have to look for them one by one.

Let's give you a general idea.

1. First of all, you must clarify your content theme, that is, what content you plan to do, you can combine product launches, events, holidays, new product releases, cooperation news, etc.

2. Clarify the conditions when it is released, such as when it will be sent, and the people who implement it will also know in their hearts.

3. The time and frequency of release, such as how many times a week, how many times a week.

4. Released, such as large, medium, endemic, etc. As long as the big ** is the time condition, the medium hair is what the condition is, etc.

On the Internet, send. You can promote the advertorial of the production staff!