What is an advertorial? How can I write a good advertorial? What is the role of advertorials?

What is an advertorial.

First of all, the most important thing to learn is to grasp the psychology of others, and here we will talk about the psychology of those wonderful readings.

In the past, I always thought that people who learned advertorials were people who didn't have any knowledge, just piecing together various events and forcibly adding ads, but when I started writing advertorials, after in-depth understanding, this was not the case at all.

An advertorial is first of all an article, if it is a relatively garbage advertorial, it will not be able to resonate with readers, such an advertorial is just the name of a certain brand in the article. But a good advertorial is after it resonates with readers, and then naturally mentions the brand name in the communication with readers, and at this time, this name is embedded with the entire article.

If the above is not clear, let's use an analogy:

When I was writing Cordyceps advertorial, I talked about why Tibetans and Han people don't do business, and talked about the bad behavior of Han people, and what are we advanced compared to those more primitive societies? It's all a trick, and then I mention that one of the protagonists of the article is naturally a Han Chinese, who has always maintained a relationship with Tibetans doing business, because he is a businessman with constant values and wants to provide good products.

The brand name is only mentioned at the end of the article.

Advertorials are actually a very profound knowledge, no matter how you do it, any thing that exists has its depth, which is what I have learned.

Reference Links.

Advertorials are a type of promotional copy written in a literary, emotional way, which aims to promote and promote a product, service, or brand through well-written text. The goal of advertorials is to arouse readers' interest and resonance, and to enhance brand image, increase ** and promote sales.

To write a good advertorial, you can follow these key steps:

1.Identify your target audience: Understand who your target audience is, including their needs, interests, and concerns. This will help you write targeted advertorial content to capture their attention.

2.Identify the core message: Determine the core message of the advertorial, that is, the key points to be conveyed. The core message should be concise, engaging, and convey exactly what you're trying to say.

3.Adopt catchy headlines: Write an engaging headline that captures your readers' attention and sparks their curiosity. The title should be concise, highlight, and accurately summarize the topic of the article.

4.Creative opening: Engage the reader with an engaging opening paragraph and keep them interested in the article. You can use lead-ins and stories, statistics, and more to engage readers and bring them to the core of the article.

5.Provide valuable content: Make sure that the advertorial provides valuable information to the reader. The content should be unique, useful, and readable, helping readers solve problems, provide insights, or increase their knowledge.

6.Use storytelling elements: Use storytelling elements such as stories, case studies, or personal experiences to increase the emotional resonance of your essay. Stories capture the reader's emotional attention and make it easier for them to remember and understand the message you're trying to convey.

7.Clear and orderly structure: Ensure that the structure of the advertorial is clear and orderly, logical and coherent. Content can be organized with paragraph grouping, headings, and subheadings to make it easy for readers to read and understand.

With the above steps, you can write an advertorial that is informative, engaging, and effective in conveying the message. At the same time, remember to adjust the tone and style according to the needs and preferences of your target audience to make the advertorial more engaging and persuasive.

The effect of the 70% increase in the effect of the advertorial promotion method.

1. As the name suggests, advertorials are "text advertisements" written by the marketing planners of enterprises or copywriters of advertising companies compared to hard advertisements.

2. Simply put, it is the so-called advertising article, but it is not a pure advertisement! It is mainly a way of marketing, which is implicitly disseminated in the form of text, which is called advertorial.

3. Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of a "soft" word, so that users are not subject to the promotion of forced advertising, and the perfect combination of article content and advertising, so as to achieve the effect of advertising.

4. Advertorial is a kind of article that appears on the computer, first of all, the definition of this soft word is very special, it can be regarded as the software and floppy disk, which represents that the article is written on the computer, and can be taken out and put on the Internet for users to browse the article, such an article, we can say that it is an advertorial.

5. Secondly, soft also represents a kind of power, not like TV direct sales: don't 3,4000, don't want 1,2000, just 998, take home a pure diamond mobile phone! This kind of tough direct selling style of articles, advertorials have a certain marketing nature, can attract users to search for your things, such articles, can also be regarded as advertorials.

In the previous section, Pothos Network analyzed the SEO advertorial title writing skills in the SEO advertorial skills, and many readers said that they were very useful after reading it. In today's section, Pothos Network will summarize the writing skills of SEO advertorial content.

The first step is to take a look at the steps of SEO advertorial content writing.

Here I want to focus on determining keywords, or how to dig keywords, analyze keywords, and finally determine keywords in the process of title writing in the previous section. Luthos told you about the many advantages of long-tail words, the biggest advantage of which is that it is easy to optimize, which is more conducive to the SEO optimization of advertorial marketing.

hTags and bold tags may not be possible because the published ** may format the content.

Other aspects: Valuable original content is searched because of likes, which should be observed, and the content provided is to provide users with reading value rather than pure advertising advertorials. Through the summary of the key points of SEO advertorial content writing skills, I hope it can give you some help.

It's not something that can be explained clearly in one or two sentences, this needs to be felt.

Of course, it is also necessary to study more, and if you don't have time, you can put your energy into other things.

These trivial things can be done by Yuko's studio, and you don't have to do everything yourself.

The first choice for advertorial release" Laimedia.com.

As far as I know: they can not only be in Sina, NetEase, Baijiahao, Xinhua, Phoenix, Tencent, CCTV and other 3000 portals and places**, but also want to publish which**direct payment can be released,** and on the official website public, I summarized several advantages:**are transparent, fast publishing, and the advertorial can also be ranked on the home page.

1. The characteristics of the products advertised in the advertorial must be clearly described.

2. The perfection of the details, do not talk nonsense, and every sentence implicitly contains the promotion of the product.

4. **Parallel is a relatively common form of advertorial, which can be interspersed with ps, film and television editing, and engaging in sparrow round laughter** to achieve the effect of entertainment. There are also many applications of pure ** soft texts. One is a screenshot of WeChat, the state bureau QQ dialog box, tell a story in a few words, no ps, just prepare a trumpet.

It is mostly used for emotional and tearing soft texts. The other is the splicing of the series, which tests the author's skills.