How to choose a PR agency? What does a PR firm do

Good PR does at least the following:

1. Abide by the professional ethics of communication.

As the controller of communication, public relations must follow Chinese laws and basic business ethics, and do not do anything illegal and moral; For the industry that you are not familiar with and do not know enough, it is necessary to evaluate the cycle of the project as a whole, whether it is worth the project team to enter the industry, and it is impossible to be responsible for the customer if you do not make a profit.

2. Help customers sort out their demands.

The customer is confused about the current stage of enterprise development, and is not clear about his own needs, so he should help sort out, do a good job of asking questions and memos, communicate at least once before the formal proposal, and dictate the company's communication strategy to be recognized by the customer, and only clear needs will be targeted solutions.

3. Respect customer modification opinions.

Customers are not necessarily more professional than you, but they must know their own internal situation better than you, and the content of the communication needs to be confirmed by the customer before publishing, and the modification of customer feedback should be fully respected and valued. It is highly likely that the competition of PR agencies is to find a balance between clients and consumers, which requires extreme patience and literacy.

The choice is mainly judged from his own ability and conditional advantages, if you need it, you can find Ruichuang Network, and you will never be disappointed.

It is difficult to find a really powerful public relations company, but Huayi Communication Public Relations Company is worthy of my recommendation, our company has problems in the process of long-term cooperation with Huayi Communication, but after feedback with them, they can quickly solve it, and the efficiency is very high, so we have been happily cooperating until today. You can also find out before you make a judgment. Seriously and I hope you are satisfied.

Depending on the industry you belong to, each PR agency has strengths in different areas, such as real estate, automotive, FMCG, etc.

A public relations company, also known as a public relations company, is a company that comprehensively provides advertising, communication and other services such as first-class relations, event planning, and brand promotion. Public relations companies are responsible for actively maintaining the public image of the company, brand or individual, disseminating its business philosophy and information to the target audience through various media, promoting its products and services to the target audience, and assisting the company and brand in agenda management, so as to enhance the company's reputation.

The services of public relations companies mainly include ** relationship, event planning, media placement, brand promotion, etc. Relationship is the most basic and important part of public relations activities, and its main content is to disseminate customer information to the outside world in the form of **, in order to achieve the requirements of customer business objectives. Public relations activity planning refers to the planning and implementation of customer marketing activities, which is mainly to convey the customer's information, enhance the customer's brand image, and bring maximum benefits to the customer.

Media placement refers to the dissemination of customer information to various directory groups through various media, such as newspapers, television, radio, the Internet, etc., and to carry out publicity activities. Finally, brand promotion activities are aimed at conveying the company's brand information to consumers, enhancing the company's brand image, and attracting consumers to buy, so as to obtain the maximum benefit.

In short, a public relations company is a professional agency responsible for maintaining the public image of customers, disseminating customer information and implementing publicity activities, and its services cover first-class relations, event planning, media placement, brand promotion, etc., which is an important driver for enterprises to obtain a better public image.

Today's PR firms are diverse, and there are very few formal PR firms.

The public relations company mainly helps with the on-site layout and planning of some large-scale events. For example, in some large-scale award ceremonies, all the on-site decoration, etiquette and guest invitations are the responsibility of the public relations company.

Another example is a company's product launch, the customer source is also an important part of public relations.

Nowadays, however, many entertainment venues and other informal venues also recruit employees under the name of public relations firms.

It is an informational, intellectual, and dissemination service organization that specializes in providing public relations consulting for social organizations or accepting entrustment to carry out public relations activities for customers.

Functions of a PR firm:

1.Thematic research and information tracking.

2.Planning and implementation of PR activities.

3.Handling and coordination of various public affairs.

4.Organize special consultation and planning of image.

5.**General PR matters.

With the increasing importance of promoting the image, marketing products, and helping the company through the crisis, there has been a large group of people working in public relations. However, the rapid development of the PR industry has brought new problems with the lack of PR talents. According to industry insiders, the current professional education in public relations is relatively weak and out of touch with reality, and can no longer meet the needs of the market.

According to a survey conducted by the China International Public Relations Association in early 2005, the annual turnover of Chinese mainland's public relations service market in 2004 exceeded 4.5 billion yuan, an increase of more than 36% from 3.3 billion yuan in 2003, and the number of public relations companies exceeded 2,000, employing more than 20,000 people. The turnover rates of the top 10 international PR agencies and the top 10 local PR agencies are respectively.

At present, only a few universities in China have public relations departments. Universities such as Communication University of China, Fudan University, Sun Yat-sen University, and Shanghai Normal University have set up public relations majors, but they are still in the pilot stage.

The most authoritative definition of "public relations" is recognized as the International Public Relations Association in 1978: "Public relations is an art and social science that analyzes trends, advises organizational leaders for decision-making, and implements the art and science of action plans that benefit both the organization and the public." In Li Xingguo's view, "excellent public relations talents should be all-rounders."

Tao Ran believes that it is actually a serious misunderstanding to define public relations as "eating, drinking, and pulling relationships", but "to do a good job in public relations, it is really important to make friends in the real sense." ”

As a new public relations and media consulting company with a global vision, our main business includes intellectual property, brand management, creative marketing, public relations communication, cooperation, performing arts brokerage, conferences and exhibitions, large-scale events and film and television planning, since its inception, we have insisted on relying on the advantages of new and cross-platform channels, with years of experience accumulation, rigorous market research, diversified original design and creative integrated communication solutions, Help more brands to provide effective overall brand and image planning and comprehensive communication services. On the basis of traditional public relations services, Tangjie Media provides customers with more comprehensive integrated marketing, digital communication, creativity, content, consulting, event planning and other public relations media services, by public relations experts, marketing experts, senior writers, designers, corporate marketing experts and digital strategy experts work together to make every marketing activity we plan for you as perfect as possible, to help enterprises quickly promote sales, plan brand strategy and establish a high-quality and positive brand image. Assist overseas brands to successfully enter the Chinese market, and help Chinese brands open up domestic and foreign markets; In addition, relying on the expert strength of the China headquarters, our global brand lab effectively and quickly identifies and accurately locates customers through a next-generation management system that integrates intelligent data mining, and comprehensively improves brand conversion and communication effects. With global public relations and communication experience, high-quality resources, and in-depth understanding of the Chinese market, we will become an important strategic partner for international clients to achieve long-term success in China and for Chinese enterprises to achieve rapid development in domestic and foreign markets, and is one of the most typical public relations media agencies in China.