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Public relations companies, also known as public relations companies, are composed of professional public relations experts and various public relations professionals, and are informational, intellectual, communication and organizational service agencies that specialize in providing public relations consulting for social organizations or accepting and entrusting clients to carry out public relations activities.
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When choosing a PR agency, there are several factors to consider, starting with understanding the company's industry background and understanding the trends and developments in its communications industry. Secondly, it depends on the strength of the company, such as whether there are enough manpower, resources, office space, equipment, etc., to ensure that it can effectively promote public relations activities. Also, learn about the company's expertise and experience in the field of public relations.
With deep industry knowledge, he is able to better grasp the trend of public relations development and better organize public relations activities. Finally, it is important to understand the company's case studies and see the results they have achieved in past projects to evaluate the company's effectiveness. So that according to their own situation, choose the most suitable public relations company for themselves.
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Hello, dear, glad to answer for you! China's local public relations companies are: 1 Blue SE cursor fully empowers the intelligent management of enterprises2 Jiheng Ruizhi Communication Group Practitioners and pioneers of intellectual services4 Wanbo Shandwick provides strong support for the transnational development of enterprises5 Xuanya International takes "suitability is competitiveness" as its business philosophy6 Suoxiang to create brand value and market sales as the service orientation7 Boya Public Relations provides customers with strategic thinking and project implementation services8 Edelman, a global integrated communication company9 Temporal and spatial perspective, stable strategy, Execution in place10 Ruder Finn Public Relations Delivering meaningful, measurable business results for clients11 Global PR China's first professional public relations consulting company12 Dentsu PR Committed to innovating brand success for customers13 Weida PR The first international PR agency to enter China14 Haitang New Media Group Customized solutions for enterprises suitable for the Chinese market15 Fulceler International provides customers with valuable services with zhan lue media16 Purep China The first RI public relations company established in China17 Boda Public Relations has a professional public relations team of Gao Ho Sui Technology18 Karrie Zhilian creates the value of enterprises, brands and people through communication.
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Crisis public relations companies can be said to be blooming everywhere, so what are the service characteristics of crisis public relations companies, given that many netizens are still unclear.
The main benefits of choosing a crisis PR firm are:
Benefit 1: Quick response.
Anyone who knows a little about crisis communications should know that the most critical thing when dealing with a crisis is the speed of response. The response speed of the Internet is incomparable to that of others, and opinions and information can be released to the world at the moment of submission. You can't slow out some innocuous statements when all kinds of suspicion and accusations prevail on the Internet, only when the crisis comes"Open everything, everything"The principle of sincere communication with ** can lead you out of the whirlpool of crisis public relations, hp in it"Notebook memory recall event"The approach taken is a successful example of crisis management.
In the Internet era, other first-class reporters no longer stay at the level of interview writing, and they will also spend a certain amount of time to obtain news and information from the Internet. Therefore, crisis public relations through the Internet is not only aimed at the Internet, but also has a certain impact on others.
Advantage 3: Fast transmission speed and wide coverage.
As mentioned in the first point, online information can be published in an instant and can be viewed globally; At the same time, the virality of online information also contributes to the effect of public relations. From the perspective of coverage, it is far greater than the other single**.
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A PR company refers to an agency or organization that specializes in public relations services. Their main responsibility is to provide customers with services in various fields such as enterprises, social organizations, etc., such as public relations strategies, public relations activities, and relationships. The range of services provided by a PR agency is very wide, including crisis management, brand management, relationship, social management, etc.
The main services of the PR agency include:
1. Establish brand image: Public relations companies help customers establish a good brand image and improve brand awareness and reputation.
2. Manage reputation: A public relations agency is responsible for managing the reputation of a company or individual to ensure that its image maintains a good reputation among the public.
3. Crisis management: When a company or individual encounters a crisis, the public relations company formulates and implements countermeasures to reduce the negative impact.
4. Relationship: The public relations company establishes contact with the company to ensure that the image of the enterprise or individual in the company is correctly presented.
5. Social management: The public relations company is responsible for managing the image of the enterprise or individual on social media and ensuring that they have a good reputation on social media.
In short, PR companies are a very important service industry, and they play a very important role in various fields such as enterprises, **, social groups, etc.
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A public relations company is an informational, intellectual, communication and organizational service organization that specializes in providing public relations consulting for social organizations or accepting entrustment to carry out public relations activities for customers. The full name of public relations company is public relations company, which is composed of professional public relations experts and various public relations professionals, with comprehensive technology, strong professionalism, flexibility, strong adaptability and other characteristics.
Public relations companies are involved in many fields such as interpersonal relations, public communication, communication management, organizational behavior, marketing, etc., and have their own unique knowledge system, therefore, public relations consultants need to master a lot of knowledge, including political science, sociology, communication, psychology, management and other theoretical principles.
The PR agency also includes technical methods such as RACE methodology, project management, process management, and MI evaluation methods, as well as professional skills such as hail media relations and public relations investigations.
A successful publicist must be patient and alert, with strong presentation skills and good writing skills. Handling public relations well plays an important role for the state, enterprises, individuals, and so on.
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China Global Public Relations Co., Ltd. is the first public relations agency in mainland China established in 1986 and affiliated to Xinhua News Agency, and it is also the only public relations company in China with a leading background.
When it comes to a PR agency, it's important to first understand what public relations is. Public relations is translated from English, which refers to the communication activities of social organizations that use communication means to form two-way communication between themselves and the public. In society, whether it is an organization, a collective or an individual, it will want to build a good relationship with the surrounding environment, and when an organization or individual deliberately maintains this relationship, it is engaged in public relations activities.
A public relations company refers to a public relations company, which is a service-oriented organization, and the existence of a public relations company and public relations activities is very important for enterprises. A positive public relations campaign can establish a good corporate image for the enterprise, and can also build a harmonious internal relationship of the enterprise, and the ultimate goal is to establish credibility and image for the enterprise.
The most common is crisis PR, which can be seen from the following case of crisis PR failure, the impact of a good PR company on the enterprise. Dolce & Gabbana's insult to China incident occurred in November 2018, when it was the Chinese elements used in the promotional video, which seemed to be insulting to China, of course, causing dissatisfaction among the Chinese people, and Dolce & Gabbana had previously released a set of promotions**, which was also suspected of scandalizing Chinese. Dolce & Gabbana's PR tactics are:
Delete the ** on Weibo, do not deal with the ** on the Internet, and the chief designer even made insulting remarks on social software. At that time, the star of Dolce & Gabbana's Shanghai fashion show was boycotted, and the public began to boycott the brand. Although it later issued an apology, it was too late.
The correct PR behavior should be: remove all ** from the shelves immediately and sincerely apologize for the matter. They failed to do the speed, apology, and responsibility demanded in the public relations of the crisis and the front, so the brand is still spurned by the Chinese.
This is the impact that choosing a good PR agency and conducting the right PR campaign can have on a business.
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