Which crisis PR agency handles it well?

With the rapid development of the Internet, the number of Internet users is increasing day by day, and various reviews are also updated in real time on the Internet. Because these statements make it difficult for businesses or individuals, the emergence of a crisis is sudden. When a crisis occurs, dealing with it is very reactive.

How do businesses choose an online PR agency?

The qualifications of the PR firm are key. After all, businesses are very important in promotion, which also requires investment and money to help.

The team of a PR agency is very important. Internet PR companies all work in teams, not only with a clear division of labor, but also with a technical team.

Finding a professional crisis PR company can help the company quickly overcome the cyber crisis, reduce the company's losses, maintain the company's corporate image, and make the company develop better.

Establish a sound crisis early warning mechanism.

There are more or less signs before the outbreak of the crisis, but most enterprises do not have sufficient crisis warning capabilities, and even if there is a crisis, it only stays in the experience early warning stage, resulting in the inability to respond in time when the crisis occurs.

Adopt different strategies for different purposes.

Depending on the purpose of dealing with a PR crisis, it can be divided into three strategies. For example, in order to cut off the fermentation point of rumors or crises, an offensive strategy can be adopted, responding to a PR crisis and issuing instructions at the first opportunity. In addition, for the purpose of explaining clearly to the public, a clarification strategy can be adopted to convey information to the public through communication and clarification.

The management of public sentiment is mainly to manage public sentiment, and it is recommended to adopt a defensive strategy and avoid the deterioration of the crisis by apologizing and other means.

How to deal with crisis PR?

Choosing the right crisis PR agency requires consideration of several factors:

1.Experience and professionalism can be difficult: When choosing a crisis company, you need to understand its experience and professional ability in the field of crisis management, whether it has successful cases and a professional team.

3.Responsiveness and flexibility: Crisis PR requires quick response and flexibility, and the choice of a crisis PR firm needs to consider its responsiveness and flexibility.

4.Scope of services and customization capabilities: Different enterprises have different crisis management needs, and when choosing a crisis public relations company, it is necessary to consider its service scope and customization capabilities, and whether it can provide personalized services according to the needs of enterprises.

5.Credibility and reputation: When choosing a crisis PR agency, you need to consider its credibility and reputation, whether it has a good brand image and customer reviews.

6.And cost-effectiveness: When choosing a crisis PR agency, you need to consider whether it is able to provide a reasonable and high-quality service.

In conclusion, choosing the right crisis PR agency needs to take into account factors such as its experience and professional ability, industry background, response speed and flexibility, service scope and customization capabilities, credibility and reputation, and cost-effectiveness to choose the most suitable crisis PR agency for the needs of the enterprise.

Handling principles: 1. Timeliness - the first principle.

2. Sincerity - the key.

3. Accuracy - the premise.

4. Calm down. 5. Comprehensive.

6. Impartiality. 7. Flexible.

8. Adapt to change.

There are many public relations crises, such as poor management, poor prevention, traffic accidents and other major accidents; Major accidents caused by factory fires, food poisoning, machine injuries, etc.;

**, major losses caused by floods, winds, lightning and other natural disasters; Credibility crisis caused by product quality or the policies and behaviors of social organizations, etc. Mishandling of these crises will have disastrous consequences for social organizations.

Correspondingly, crisis public relations, from a static point of view, refers to public relations in a disaster or crisis; From a dynamic point of view, crisis public relations is the development and application of public relations in crisis events, and is the public relations in the process of dealing with crises.