What do you mean by Audi s infinite possibilities ?

In fact, Audi has long been changing our experience, such as virtual cockpit, quattro, lightweight technology, etc., Audi has been doing infinite possibilities for a long time, and there will be more possibilities and more enjoyment in the future.

There are a lot of black technologies in Audi, and they are still under research and development, there is always one that will give you a sense of satisfaction and happiness, so that your life can break free from the existing shackles and have new possibilities.

The core of Audi's emphasis on technology will not change, and I think the birth of this concept is a commitment of Audi to customers, after all, the progress of science and technology is ultimately to serve customers.

Enjoying infinite possibilities is a vision for the future of travel, in fact, it is very easy to understand, that is, Audi makes our lives have unlimited possibilities, such as the most direct is automatic driving, when the new energy car companies represented by Tesla are still promoting L2, A8 has become the world's first production car equipped with L3 automatic driving, in addition, Audi's two concept cars Elaine and AION have L4 and L5 levels of automatic driving respectively, and AION even canceled the steering wheel, In any case you don't need to drive it, what you have to do should be to have a morning meeting, have a glass of red wine (drunk driving doesn't exist), talk about business, make up for sleep, for example, I now spend two hours driving to and from work every day, these two hours are actually a waste for me, because I am just repeating the monotonous step on the accelerator and brake, but if Audi mass-produced L5 cars, I would have 2 hours more per day than now, as if I had 26 hours a day, breaking the boundaries of time. Autonomous driving is just one of the possibilities, and it's also possible to achieve virtual reality in the car, where you can hug your wife, meet customers, and push the boundaries of space. The boundaries of time and space are broken, and the world becomes infinite for you to enjoy.

Tell me my understanding for reference. "Progress" is Audi's continuous progress, exploration and technology, including Audi's technological innovations from quattro four-wheel drive technology, all-aluminum body, matrix headlights, new energy technology and intelligent cockpit.

"Enjoy" refers to "enjoyment", which emphasizes the subjective feelings of our car owners, and returns to the car owners from the brand's own concepts such as "technology" and "future", and comfort is also a very important measurement index.

Infinite possibilities", in addition to technological innovation, it is also the evolution of products, such as e-tron, the first pure electric model launched by ABB in China, in terms of battery life, speed, intelligence and other aspects are amazing. There are also more desirable technologies such as unmanned driving and Internet of Vehicles in the future, giving Audi owners "infinite possibilities" in their car life.

My understanding is that "technology first, people-oriented", in addition to the brand's own strength, now more emphasis is on car life, through the iteration of Audi's car-making process, including new energy, intelligent cockpit and later unmanned driving, etc., can better serve car owners. Compared with the traditional driving process, adding more possibilities probably means this.

I think this is a good idea, from the first technology to the return of the car owner, pay more attention to the practicality of technology, so that technology brings more possibilities for car life. In fact, all technological innovations, in the final analysis, are just for us to travel more comfortably and have more time to "enjoy" this "possibility".