How to attract investment in desktop advertising in Internet cafes, and where to place computer desk

We're about to advertise, let's talk.

Internet café computer desktop advertising can be placed through the following ways:1Carry out offline promotion in Internet cafes:

You can contact the administrator or salesman of the Internet café and cooperate with them to place desktop advertisements in the Internet café. 2.Use the ad delivery platform:

You can use some advertising platforms, such as Google Adwords, promotion, etc., to place online advertising, and choose the location of the album as the desktop of the Internet café. 3.Contact the Internet café advertising ** company:

You can choose some professional Internet café advertising companies, and entrust the manuscript advertising strategy, advertising materials, advertising costs, etc. to the ** company for processing.

Three ideas on how to brighten up the design of desktop advertising in Internet cafes. 1.Reasonable selection of the location of the Internet café advertising space sold at a loss should be a reasonable choice, that is, a reasonable arrangement of the advertising position.

The advertising position of the Internet café should be reasonably arranged. The placement of the ad should take into account the surrounding environment as well as**. When choosing an advertising position, it is necessary to consider the influence of the surrounding environment, and choose a suitable location according to the characteristics of the Internet café itself, so as to play a good role in the use process.

For example, when shopping in a mall, the first thing people see is the advertisement, which can make a strong impression. In order to ensure the effectiveness of the advertisement, the advertising method should not be too specific. How to arrange the placement of ads?

2.Highlight the position of the Internet café advertisement, highlight the business philosophy and style of the Internet café, and render its image in the advertisement, so as to make the advertisement more vivid and vivid. The style of the design of the advertising sign of the Internet café should be combined with the characteristics of the Internet café, and the personality of the Internet café should be displayed through creativity and novelty.

If you go to 92 gold panning, it is calculated according to the number of machines, one piece a day, then your income a day is more than 2,000 yuan, such a cool thing.

Takeaway, drinks, snacks, **.

Generally speaking, the computer desktop of the Internet café is used as the publishing platform, which can carry out real-time advertising data statistics, and it is interactive, highly controllable, and ultra-exquisite advertising in the form of advertising.

Internet café computer desktop advertising.

This is currently the most common type of hot spot advertisement in Internet cafes.

The main selling points of computer desktop advertising in Internet cafes have three aspects:

1. Flexibility.

Like traditional media advertising information, once it is released, it is not easy to replace, once an error is found or there is a new information to be released, it is time-consuming and laborious to replace it, increasing costs. The Internet café desktop advertising can be corrected and replaced in a timely manner without additional costs.

Second, it is very difficult to count the effect of traditional advertising, and it is impossible to accurately judge the reading rate and ratings of newspapers, television, and radio. In the release of Internet café advertisements, the company can quickly count the number of people who have seen the advertisements and the geographical distribution with the help of certain software. In this way, you can accurately evaluate the effect of advertising and put forward your own advertising strategy.

Improve the effectiveness of publicity.

3. Interactivity.

The advantages of Internet café advertising are: virtualization and timely updates.

In recent years, with the maturity and development of the value-added business of Internet café advertising, Internet café advertising alliances have blossomed all over the country. The Internet café value-added alliance, that is, the advertising alliance of the Internet café industry, serves advertisers and Internet café owners.

In the face of such a large consumer group of Internet cafes in China, some companies or enterprises first cooperate with upstream advertisers, and then cooperate with Internet cafes in all provinces, cities and regions across the country to advertise through Internet café channels, so as to bring revenue to Internet cafes and achieve the publicity purpose of their own promotional content. Such a company or enterprise is known as an Internet café value-added alliance.

The business owners of the Internet Café Value-added Alliance include major search engines, game advertising, product advertising, etc. While allowing users of Internet cafes to easily use the search engine, it can also display the most relevant promotional content according to the keywords searched by users, and can also display and click on advertisements such as pop-up ads at start-up, so as to bring revenue to partners.

The Internet café value-added alliance is also a group organization that relies on the network as a gathering mode for communication and has common interests. The fundamental form of its existence is to provide a better communication platform for enthusiasts in various fields.

Joining the Internet café alliance is completely free, as long as you have your own Internet café channel resources, you can apply for the alliance, so that your idle resources will bring you a solid income.

Of course, the value-added of Internet cafes requires a formal alliance group to serve you. Service, quality, efficiency, brand, reputation, and timely communication are indispensable brand needs, not only to let customers come to do a value-added, but also to service satisfaction, but also to have an intimate attitude, which is what the truly excellent Internet café value-added alliance should do. At present, there are dozens of national Internet café value-added alliances.

Among them, there are many good ones such as Xi'an Dianfei Internet Café Advertising Alliance, Beijing 58 Alliance, Wuhan Shanzhai and so on. Hopefully, the industry is becoming more and more mature.

Internet café desktop advertising.

Strategy optimization and resource integration are the focus.

The first task of desktop advertising in Internet cafes is to affirm the role of resource integration. Whether it is an Internet café operator or an advertising media, it is necessary to fundamentally accept the concept of resource integration, which is not to unite their own Internet cafes with other Internet cafes, but to gather the strength of many Internet cafes together to form a scale.

Media companies were invited to assume the integration role of Internet cafes and advertisers, and at the same time developed a standardized model, coordinated with the relevant management departments, and put the installation and development of the desktop advertising system of Internet cafes and the development of advertisers together, display equipment.

In this way, Internet cafes can reduce their investment in this value-added value, and advertisers can more easily obtain comprehensive data from media intermediaries, and more effectively analyze the effect and role of Internet café desktop advertising, so that the advantages of Internet café desktop advertising can be highlighted.

Technical optimization, win-win is the key.

While the two-way integration of resources, do not ignore the audience of desktop advertising - the requirements of Internet café users. From the point of view mentioned above, Internet café users can accept Internet café desktop advertisements, but they are by no means nuisance pop-up advertisements, and there are still cases where the network administrator deletes the game because the desktop advertising system slows down the game, and the slow updating of advertisements is easy for Internet café operators to get tired. In order to make desktop advertising develop healthily, it is necessary to optimize it technically, including the use of remote control of the network to improve the operational efficiency of the system.

For example, the update and release of Internet café advertisements are carried out at the terminal of the advertising system, and the desktop advertising of Internet cafes uses the network to reduce the occupation of equipment resources caused by this, and can further reduce the workload of Internet cafes, and can set a time period for updating and maintenance with different Internet cafes, and carry out this work in the leisure time of Internet cafes, so as to minimize the impact of the system on Internet café equipment and network operation. In fact, the cooperation between Internet cafes and media is equivalent to a kind of strategy and technology optimization, Internet cafes provide media providers with resources, places and technical support, and media companies bring considerable and stable value-added income to Internet cafes.

You only need to set up the homepage of the advertising network, and pay monthly according to the number of clicks, 5636 Internet café ads belong to this type, and the landlord can try it.

Internet café desktop advertisements have a variety of expressions and have a strong visual impact. The exquisite, wide-format advertising screen and detailed text description have a close visual contact with the target audience, which has a strong impact, and can display the brand image and product characteristics in full and vertical points, leaving an extremely deep impression on the audience. In addition, you can make full use of multi-**, hypertext format files, set up a variety of forms, with pictures, text, sound, and image to let the audience understand more detailed information about the products they are interested in, so that consumers can experience the defects of products, services and brands.

The existing forms of desktop advertising in Internet cafes mainly include: desktop wallpaper advertising, browser homepage default advertising, desktop DM, browser insertion advertising, boot prompt advertising, key word targeting advertising of the closed rental and preparation family, pop-up advertising on the home page, browser advertising, game launch advertising, software triggering advertising, etc.; Vertically, it can be extended to the fields of flat and television, and with the expansion and integration of resources, it can also directly extend its tentacles to various fields such as logistics and distribution, sales terminals, and payment. Different from Focus is that it is lower cost, more interactive, and more extensive.