Who has Kuaishou and Douyin that version of you know 10

What is the difference between Kuaishou Speed and Douyin Speed? What is the difference between Kuaishou Speed and Douyin Speed? Kuaishou Express is a concise version of Kuaishou, which is a ** shooting and sharing platform.

So, what is the difference between Kuaishou Speed and Douyin Speed? What is the difference between Kuaishou Speed and Douyin Speed?

The two clients also belong to the speed version, one is Kuaishou, the other is Douyin, in fact, almost every client of bytes has a speed version.

The biggest difference is that the content is different, after all, Douyin and Kuaishou are different people, the audience is automatically diverted, and most of the people who use Kuaishou are in third- and fourth-tier cities, and there are many content farmers and villages. Of course, there are many things that everyone likes to see.

Kuaishou is a product of Beijing Kuaishou Technology. The predecessor of Kuaishou, called "GIF Kuaishou", was born in March 2011 and was originally a mobile phone application used to make and share GIFs**.

In November 2012, Kuaishou transformed from a pure tool application to a short community, a platform for users to record and share production and life. Later, with the popularity of smartphones and tablets and the decline in the cost of mobile traffic, Kuaishou ushered in the market after 2015.

In November 2019, Kuaishou Short** and the Spring Festival Gala officially signed the "Brand Power Project" power brand service project. Kuaishou became the exclusive interactive partner of the 2020 "Spring Festival Gala" of ** Radio and Television Station, and carried out the red envelope interaction of the Spring Festival Gala.

Technology empowers, using technology to enhance everyone's unique sense of well-being.

On Kuaishou, users can record their lives with ** and short**, and can also interact with fans in real time through live broadcasts. Kuaishou's content covers all aspects of life, and users are all over the country. Here, people can find their favorite content, find people they are interested in, see a more real and interesting world, and let the world discover their real and interesting selves.

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The districts of Douyin and Kuaishou are as follows:1. Positioning of user groups.

Kuaishou: Third and fourth-tier cities.

DAO City, accounting for 64%, is more balanced between men and women with a high school degree or less. Rong Douyin: First- and second-tier cities, accounting for 52%, college degree or above, and more women.

2. Content creation.

Kuaishou: Vulgar, reflecting the various lives of the bottom of society, focusing on the countryside to show real life.

Douyin: Deeper, more intelligent decoration and expression of content, focusing on the city and advocating quality life.

3. The main purpose of the route.

Kuaishou: Emphasize people, everyone's life deserves to be recorded, pay attention to the bottom, pay attention to society.

Douyin: Emphasizing content, biased towards content push in vertical fields, focusing on design, and focusing on entertainment.

1. The company is founded differently.

2. The audience is different.

At this point, we can see from the works of the two platforms that Douyin is dominated by young people in first- and second-tier cities, while Kuaishou is sinking, dominated by young people in third- and fourth-tier cities and small towns. Different classes have their own precipitated languages and cultures, and there are many differences in living conditions, behavioral habits and cultural levels.

3. The product concept is different.

Kuaishou is a community, thinking from the perspective of content producers, emphasizing diversity, civilianism and decentralization, refraining from disturbing users, and meeting the needs of users for "recording and sharing".

Douyin is a product about beauty, thinking from the perspective of content consumers, making the consumer experience the ultimate, and labeling itself as "cool, trendy, and young" to meet the needs of seeing beautiful things. The difference between the core user and the product concept is the most essential difference between the two, and it is also the difference that extends later.

4. The operation content is different.

5. The product attributes of the business model are different.

As a result, the commercialization process and model of the two are also different. Founded in 2016, Douyin began to announce commercialization in 17 years, focusing on in-feed advertising, customized stickers and challenges, and DOU+ promotion, assisting live streaming and e-commerce.

However, Kuaishou is unhurried in the matter of commercialization, and now it is mainly based on live broadcast rewards, supplemented by e-commerce, fan headlines and advertisements, of course, in the near future, I believe that Kuaishou will make more progress in advertising, or games.

Summary:

What is the difference between Douyin and Kuaishou.

Locate it. Douyin dao has a little more fashion trend elements, and if the main version is singing, acting, dancing or something, what is presented is exquisite and beautiful life. Kuaishou is a little more diversified, and the traces of life in it are rich, you can see many places in it that you have not seen, see other people's lives different from you, show the real beauty, ugliness, good, evil, and fireworks of life.