Want to know the most real situation, which is popular Douyin or Kuaishou?

As of August 2020, Douyin is even more popular.

Judging from the number of monthly active users in the core data of short **apps, according to the survey data of Questmobile, as of June 2019, the number of monthly active users of Douyin has reached 100 million, while the number of monthly active users of Kuaishou is close behind, which is 100 million, which is obviously a gradient ahead of other short **apps in the market.

On the whole, Douyin and Kuaishou have their own focus and characteristics in terms of functional positioning, traffic distribution, content creation, etc. At present, Douyin is slightly better in terms of the number of monthly active users, with a complete marketing system and obvious advantages in advertising revenue; And Kuaishou's success in the live broadcast business is difficult to replicate through short traffic diversion and hidden live broadcast e-commerce.

Which is popular between Douyin and Kuaishou, just look at the data. Kuaishou is the earliest batch of apps in the short ** field, and the cumulative users have reached 700 million so far, and the daily active users have exceeded 100 million. It can be said that it is the first ** app in China, although Douyin is developing rapidly, it is still not comparable to Kuaishou in terms of popularity.

Compared with Douyin and Kuaishou, Kuaishou is more popular and popular.

On Kuaishou, users can record their lives with ** and short**, and can also interact with fans in real time through live broadcasts. Kuaishou's content covers all aspects of life, and users are all over the country. Here, people can find their favorite content, find people they are interested in, see a more real and interesting world, and let the world discover their real and interesting side.

Kuaishou's user positioning is "ordinary people in society". The distribution of Kuaishou users in second- and third-tier cities is determined by China's social formation. All Kuaishou users are abstracted as a person, who is equivalent to an ordinary person in society.

Only 7% of China's population lives in first-tier cities, and 93% of its population lives in second- and third-tier cities, so the average population of this society is in second- and third-tier cities.

Essentially, Douyin is a short **** community focused on young people. Users can select songs and combine them with short ** to form their own compositions. This is very similar to small rhythms, but the difference is that TikTok users can use techniques such as fast and slow shooting, special effects (repeat, flash, slow motion shots) to make ** more creative than simply saying a few words.

The full statement is: South Douyin, North Kuaishou, the two giants of the mentally retarded world.

In terms of content, Kuaishou is "eating garlic", and Douyin is "friends drinking coffee"; On one side is the old iron in the southwest, and on the other hand, fresh meat is fashionable; On the one hand, the local flavor and the foreign atmosphere on the other side can be said to be very in line with the "north-south" regional stereotypes that spread the good land unification.

From the perspective of the proportion of use areas, Douyin's users are mainly distributed in coastal areas such as Guangdong, Jiangsu, and Zhejiang, and the main user groups of Kuaishou are located in Shandong, Hebei, Henan and other inland areas in addition to Guangdong and Jiangsu.

The reason for the "South Douyin and North Kuaishou".

1) The platform positioning is different.

Douyin is positioned at young people in first- and second-tier cities, and the introduction of celebrities and Internet celebrities into the platform will naturally attract young women who chase stars, while Kuaishou is positioned at first-tier to fifth- and sixth-tier users, focusing on providing a social platform for every ordinary person, and the large male population in China is reflected in the gender ratio of users.

2) Differences in social styles.

Young people under the age of 35 are the main producers of UGC, and have experienced the whole process of the development of Internet social platforms, from Renren, QQ space to Moments, and the perfect transition to the short ** platform. Everyone is a content creator and content consumer, and these users create more high-quality content with enough consumers to get the likes of content consumers and rewards from the platform, so as to create more high-quality content, and high-quality content is the core that content consumers are more willing to stay, so as to form a relatively virtuous circle.

and 3) regional development differences.

The coastal zone has a more developed economy, attracting a large number of young people to develop, which is in line with Douyin's positioning, Kuaishou's user market is lower than Douyin's, and the layout of the two platforms is tilted, resulting in the difference in the geographical distribution of users.

Current evaluation of mobile Internet.

With 29,536 (10,000) MAU, it ranks 7th in the industry; Kuaishou ranked 13th on the whole network with 21,118 (10,000) MAUs.

Among them, Douyin ranked 5th in the whole network with a MAU of 32,210 and a month-on-month increase of Paimin;

At the same time, Kuaishou with a MAU of 22,302, and a month-on-month growth rate.

In terms of MAU and sequential growth rates, the performance is better than the outperformers.

The above data is for the subject's reference only!

Let me make a very pertinent evaluation, Douyin and Kuaishou are both more popular, but the crowd is different. Douyin is relatively green and healthy, with a variety of official Douyin accounts, all kinds of positive energy, and food experts, car experts, travel waiter experts... And so on, it is more colorful and suitable for all kinds of people.

Kuaishou,The customer base is also very large,A little vulgar,And the review of the upload of works is also small,Some unnutritious**,For example, double-click on the comment 666,It will also be easily uploaded,But because of this,It will bring a large number of users。 What is vulgar and what is elegant? Douyin Kuaishou, enjoy the elegance and vulgarity!

Compared with Douyin and Kuaishou, Kuaishou is more popular and popular. On Kuaishou, users can record their lives with ** and short**, and can also interact with fans in real time through live broadcasts. Kuaishou's content covers all aspects of life, and users are all over the country.

Kuaishou's user positioning is "social average person". The distribution of Kuaishou users in second- and third-tier cities is determined by the shape of Chinese society. If you look at the Kuaishou users in the key bureau as a person, he is equivalent to a social average person.

Only 7 percent of the Chinese population is in first-tier cities, and 93 percent of the population is in second- and third-tier cities, so the average person in this society falls in second- and third-tier cities.

And Douyin is essentially a **short** community focusing on young Chongliang savages, and users can choose songs with short** to form their own works. It is similar to Xiaojiaxiu, but the difference is that Douyin users can make **more creative through techniques such as shooting fast and slow, special effects (repeated, flashing, slow motion), rather than simply lip-syncing.

The first one is more popular, but I don't play it at all.