Does anyone know the difference between Douyin and Kuaishou? Let s talk about it

Don't look at Douyin and Kuaishou are both the leading short ** platforms in China, but the difference between Douyin and Kuaishou is still quite big. The two platforms belong to different companies, which give people different impressions, and different positioning also causes different audiences of the two platforms. Although they are all short** platforms, Kuaishou's positioning is short**, and Douyin's positioning is**short**.

When I first started playing short**, I would upload ** on both platforms, but slowly I found that if I just shared some things around me, it was easier to get a show on Kuaishou, and it was easier to establish social relationships with fans. That's my understanding of the difference between Douyin and Kuaishou.

Douyin is a **creative short** social software, which is a 15-second **short** community focusing on young people. Users can select songs through this software, shoot 15 seconds of **short**, and form their own compositions.

Kuaishou is a product of Beijing Kuaishou Technology. The predecessor of Kuaishou, called "GIF Kuaishou", was born in March 2011 and was originally a mobile phone application used to make and share GIFs**. In November 2012, Kuaishou transformed from a pure tool application to a short community, a platform for users to record and share production and life.

What is the difference between Douyin and Kuaishou.

What is the difference between Douyin and Kuaishou.

(1) The platform positioning is different.

Douyin is positioned at young people in first- and second-tier cities, and the introduction of celebrities and Internet celebrities into the platform will naturally attract young women who chase stars, while Kuaishou is positioned at first-tier to fifth- and sixth-tier users, focusing on providing a social platform for every ordinary person, and the large male population in China is reflected in the gender ratio of users.

Douyin's players are basically in first- and second-tier cities, while most of Kuaishou's users are in third- and fourth-tier cities.

In 2011, there was Kuaishou, the original name was: Kuaishou gif, which was later renamed Kuaishou, and Douyin was made from 2016.

Kuaishou is aimed at the sinking market, that is, the user group with a majority of ordinary people, most of whom are ordinary people, while Douyin is aimed at the rising market, mainly for rich people with spending power and high consumption levels.

(2) Differences in social styles.

Young people under the age of 35 are the main producers of UGC, and have experienced the whole process of the development of Internet social platforms, from Renren, QQ space to Moments, and the perfect transition to the short ** platform.

Everyone is a content creator and content consumer, and these users create more high-quality content with enough consumers to get the likes of content consumers and rewards from the platform, so as to create more high-quality content, and high-quality content is the core that content consumers are more willing to stay, so as to form a relatively virtuous circle.

and 3) regional development differences.

The coastal zone has a more developed economy, attracting a large number of young people to develop, which is in line with Douyin's positioning, Kuaishou's user market is lower than Douyin's, and the layout of the two platforms is tilted, resulting in the difference in the geographical distribution of users.

Hello 1. User group positioning Kuaishou: third- and fourth-tier cities, accounting for 64%, below high school education, more balanced between men and women. Tik Tok:

First- and second-tier cities, accounting for 52%, college degree or above, and more women. 2. Quick content creation: vulgar, reflecting the various lives of the bottom of society, focusing on rural areas to show real life.

Douyin: Deeper, more intelligent decoration and expression of content, focusing on the city and advocating quality life. 3. The theme of the route is fast:

Emphasizing people, everyone's life deserves to be recorded, focusing on the bottom, focusing on society. Douyin: Emphasizing content, biased towards content push in vertical fields, focusing on design, and focusing on entertainment.

Kuaishou: **The style is down-to-earth,**The content is mainly to record daily life, the content creators are mainly ordinary people, closely related to life, strong social attributes, and long-tail users have more opportunities. Kuaishou's decentralized positioning helps to diversify the content, which is easy to resonate with the audience, forming a sense of identity and strong community cohesion.

Douyin:**The content is more trendy and personalized, Douyin's beauty filters, funny stickers and VR special effects, with the high rhythm of "magic" and "ear-grabbing"**, make it more "trendy" and "personalized".

Douyin's centralized false advertising positioning, while eye-catching, has a high degree of similarity and repetition of popular content, so the audience will only pay attention to a few KOLs, and the relationship between users is weak.

1. The company is founded differently.

2. The audience is different.

At this point, we can see from the works of the two platforms that Douyin is dominated by young people in first- and second-tier cities, while Kuaishou is sinking, dominated by young people in third- and fourth-tier cities and small towns. Different classes have their own precipitated languages and cultures, and there are many differences in living conditions, behavioral habits and cultural levels.

3. The product concept is different.

Kuaishou is a community, thinking from the perspective of content producers, emphasizing diversity, civilianism and decentralization, refraining from disturbing users, and meeting the needs of users for "recording and sharing".

Douyin is a product about beauty, thinking from the perspective of content consumers, making the consumer experience the ultimate, and labeling itself as "cool, trendy, and young" to meet the needs of seeing beautiful things. The difference between the core user and the product concept is the most essential difference between the two, and it is also the difference that extends later.

4. The operation content is different.

5. The product attributes of the business model are different.

As a result, the commercialization process and model of the two are also different. Founded in 2016, Douyin began to announce commercialization in 17 years, focusing on in-feed advertising, customized stickers and challenges, and DOU+ promotion, assisting live streaming and e-commerce.

However, Kuaishou is unhurried in the matter of commercialization, and now it is mainly based on live broadcast rewards, supplemented by e-commerce, fan headlines and advertisements, of course, in the near future, I believe that Kuaishou will make more progress in advertising, or games.

Summary:

What is the difference between Douyin and Kuaishou.

Locate it. Douyin dao has a little more fashion trend elements, and if the main version is singing, acting, dancing or something, what is presented is exquisite and beautiful life. Kuaishou is a little more diversified, and the traces of life in it are rich, you can see many places in it that you have not seen, see other people's lives different from you, show the real beauty, ugliness, good, evil, and fireworks of life.

Douyin has many users in first- and second-tier cities, and Douyin shares a better life, which tends to be more high-level and younger. Kuaishou has many users in third- and fourth-tier cities, and is more down-to-earth, with rural dialect and an older age page.

It's not Douyin, I feel that Kuaishou belongs to the creative platform. It's all about craftsmanship.

Douyin is garbage, you can still watch it before, funny, show your skills or something, but now it's all men are scumbags, and women are garbage. The three views are seriously distorted, and Kuaishou is relatively better in comparison.

Douyin is mainly for pretending to show off, while Kuaishou is for sharing teaching.

Kuaishou is better, closer to life, I am a painter, and I recommend to me a group that plays art.

bilibili is the best (Kuaishou Douyin is not interesting).

Kuaishou users are distributed in 3rd and 4th tier cities.

Douyin users are distributed in 1 and 2 tier cities.

Douyin plays memes, Kuaishou is vulgar.

It's still good to be fast, Douyin is all garbage.

I feel that Kuaishou is mainly for young people, such as the post-90s, zero-zero, and Douyin is basically the world of middle-aged or elderly people. The content of Kuaishou includes car building, playing RC and many entertainment activities that young people like. However, the content in Douyin is more inclined to aging, such as singing mountain songs and showing eloquence ......In short, there are more keyboard taps on Kuaishou, and more mouths on Douyin.

All are used for entertainment and pastime.