How to promote educational activities online, and what are the online promotion plans for educationa

Regarding the promotion, I personally think it's really difficult in the past few years, and I can't promote it myself, and then I still let Jin Suitui create it, otherwise there is no way at all, and I have a headache.

The main role of news promotion is to improve the authority, now whether it is a company or a brand is indispensable to improve visibility, my company in Jin Sui push that side, the current domestic popularity of the news ** has the people, NetEase, Xinhua, Sohu, etc., but this cost is also very high, it is recommended to choose in combination with the actual situation of their own company.

The use of old members, parents, and parents to promote online activities can also be promoted during the rest time when parents are more concentrated or when the circle of friends is high-frequency.

Is it online? Maybe all kinds of online platforms will do.

Depending on the specific activity, choose the appropriate promotion method according to the activity.

The competition in the education industry in the Internet is still relatively high, with the popularization of Internet + education, the competition will be higher and higher, the cost of search bidding will be higher, if you want to promote education on the Internet or projects, you need to choose the right promotion method, it is recommended that the following methods can be considered:

Online promotion skills for educational institutions 1: social platform promotion.

Educational projects have specific groups of people, such as high school students, college students, white-collar workers, etc., and the crowd attributes are relatively accurate, so that the crowd is classified, and after the crowd is correctly classified, you can clearly find the preferences of this type of group, such as social platforms.

At this time, you can set up KOL on the social platform where users often go, set up your own persona well, carry out ** drainage, or direct drainage, this cycle will be relatively long, because it involves the establishment of persona, but, once you insist on establishing it, it is a sustainable promotion method, which can be compared to Xiaohongshu planting grass.

SEO and SEM are the two methods of cliché, SEO is a free keyword ranking promotion, although these two methods need professional people to do, but if SEO wants to do a good job, it is also necessary to invest a certain amount of manpower and material resources, although now SEO has launched several new concepts, but in the end it is SEO techniques.

For the education industry, its own competitiveness is relatively large, so when doing SEO, it is best not to do industry big words, but to do accurate long-tail words? Covers are a very good solution.

And SEM is a marketing method, the benevolent will see the benevolent, and the wise will see the wise. If you don't have experience in account operation and haven't done it in this industry for more than three years, you will have a lot of consumption, account optimization will be relatively rough, and you will be under great psychological pressure. The input-output ratio is not high.

Self and short are currently very popular promotion methods, and the education industry is also more suitable for this way of promotion, because the content of the course can be continuously updated, which solves the problem of content originality.

The education industry wants to obtain traffic purely through **, which is difficult, but it can also be overcome; At the same time, we should also look at other marketing methods, novel marketing methods, after all, people are in the market.

1. DRA - direct advertising.

Flow. Moments, Toutiao, and other information flow advertisements, this is relatively large, but the accuracy is not very high, and the advertisements are purchased.

2. KOC + grouping.

Find parents (students) who recognize you and encourage them to recommend your group through Moments, communities, and private messages, which is the lowest cost operation, but the difficulty lies in what is the motivation for parents (students) to share?

3. Live broadcast with classes.

The common ones are **, Kuaishou, Douyin and other platforms, through live broadcasts, to sell their own courses, this must have a certain number of fans, otherwise it will only cost money to buy traffic, and the difficulty coefficient is the highest, but if you become a big V, the realization speed will be very fast

4. Promotion.

Add a lot of social group chats, most of modern people's time is on the network, at this time, take advantage of the opportunity, use "Reed Assistant Plus" and other one-click **, you can get a lot of traffic.

5. Transformation of drainage courses.

Events – activity lines, interactive bars, activists, etc. Through some recorded or live classes, you can make customers feel that you are capable.

6. Internet word-of-mouth.

Vertical platforms: Dianping, Tantu.com, etc., brush up some praises, which can increase your conversion rate.

2. Online promotion and enrollment: make enrollment**, register online channels such as blogs, Douyin, Kuaishou, etc., and publish relevant enrollment brochures and online registration forms, leave contacts**, and accept inquiries from interested students; According to the actual situation, search engines such as 360, Sogou, and Youdao do keyword bidding rankings; You can also enroll students through QQ (group), email** enrollment, Weibo enrollment, WeChat enrollment, etc.

What are the ways of online promotion, what are the ways of online promotion, and how to attract traffic online.

You can take a little time out to do a promotion, that is, you need your own.