How to promote online education courses?

Large quantity, high price (relative), high user intention. The Moments advertising scene is generally when users see your ads in a very relaxed state when they are swiping Moments, and the user's intention will be relatively high at this time. Because the type of advertising belongs to the information flow, the advertising stock space is relatively large, which can digest the financiers who spend tens of millions of budgets every day, so it is definitely enough for start-up companies to put it.

The advertising price is excellent, the quantity is small, and the intention is low (relative). Because it appears in the official account article, there may be some misunderstandings, and there are some users who are interrupted by reading the article, and the relative subjective willingness will be slightly weaker. It can be combined with Moments advertising, and the ROI and conversion rate can be taken into account by adjusting the ratio of the two.

The degree of competition in the education industry in the Internet is still relatively high, with the popularization of the Internet + education, the competition will be higher and higher, and the cost of search bidding will be higher

Educational programs have specific groups of people, such as high school students, college students, white-collar workers, etc., and the attributes of the crowd are relatively accurate, so that the crowd is classified, and after the crowd is correctly classified, you can clearly find the preferences of this type of group, such as social platforms.

At this time, you can set up a KOL on the social platform where users often go, do a good job of setting up your own persona, carry out ** drainage, or direct drainage, this cycle will be relatively long, because it involves the establishment of the persona, but, once the socks call insist on establishing, it is a sustainable promotion method, which can be compared to Xiaohongshu planting grass.

SEO and SEM are the two methods of cliché, SEO is a free keyword ranking promotion, although these two methods need professional people to do, but if SEO wants to do a good job, it is also necessary to invest a certain amount of manpower and material resources, although now SEO has launched several new concepts, but in the end it is SEO techniques.

For the education industry, its own competitiveness is relatively large, so when doing SEO, it is best not to do industry big words, but to do accurate long-tail words? Covers are a very good solution.

And SEM is a marketing method, the benevolent will see the benevolent, and the wise will see the wise. If you don't have experience in account operation and haven't done it in this industry for more than three years, you will have a lot of consumption, account optimization will be relatively rough, and you will be under great psychological pressure. The input-output ratio is not high.

Self and short is currently a very popular way to promote, and the education industry is also more suitable for this way of promotion, because the content of the course can be continuously updated, which solves the problem of content originality.

Summary: If the education industry wants to obtain traffic purely through **, it is difficult, but it can also be overcome; At the same time, we should also look at other marketing methods, novel marketing methods, after all, people are in the market.

It is not easy to start a business, I wish you all the best.

You can take a little time out to do a promotion, that is, you need your own.

First of all, like you said that the promotion of the course, in a broad sense, it is divided into offline promotion and network (online) promotion, but in the case of such rapid development of the Internet, network promotion can produce a very effective input, and similar to this kind of product, the effect of advertorial marketing promotion should be the best, so let's talk about the channels and methods of network promotion

2. Methods and Strategies:

1) Strategic overall planning: market analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refinement, creative strategy formulation, overall operation step planning, investment and expectation setting.

2) Marketing-oriented :* structure, visual style, columns, page layout, functions, keyword planning, SEO, design and development.

3) Communication content planning: brand image copywriting planning, product sales concept planning, product sales copywriting planning, investment copywriting planning, product word-of-mouth copywriting planning, news information content planning, and various advertising text planning.

4) Integrated communication and promotion: SEO ranking optimization and optimization, blog marketing, microblog marketing, forum marketing, knowledge marketing, word-of-mouth marketing, news advertorial marketing, ** marketing, event marketing, public relations activities and other viral communication methods.

5) Data monitoring operation: ranking monitoring, communication data analysis, statistical analysis of the number of visits, visitor group analysis, consulting statistical analysis, in-depth statistical analysis of web browsing, and statistical analysis of popular keyword visits.

Secondly, I will tell you about the daily work of promotion:

Network promotion is to post, send information, but not every day, but planned, strategic to post, not just blindly post, otherwise, every day is tired, and there is no growth for yourself.

First, you need to choose a theme, choose a platform, set up keywords, understand the psychology of potential customers, and care about the problems. Nowadays, free network promotion, the effect is not great, and it is a daily tired to death, the boss does not know what you are doing sitting in the seat every day, facing the computer, because the boss can not see what information you have sent on which platform every day, what effect these information has. 2. How to judge that the transaction is brought about by online promotion?

This one is hard. When a customer sees your message online and then goes to the store to buy it, will they still say which platform the message was posted on the Internet? Even if he sees a message from you on the Internet, he won't say it.

In this way, it is difficult to judge today, when this company pays attention to turnover and sales. So, what are the criteria for determining your assessment for online promotion?

In the end, as long as you follow it, it may be difficult to see the effect at first, but as long as you persist for a long time, the effect is obvious, and promotion is a long-term work, and it is important to adhere to it.

After the course is recorded, the first thing you need to do is package the course.

The second is publicity, propaganda needs a horizontal version and a vertical version.

The third is the detail page copy, which contains important content such as why I chose this class, why I must learn, why I should buy it now, etc.

After the title, promotional image, and detail page copy are all written, the next step is to promote the course.

Courses can be promoted on knowledge payment platforms such as Himalaya, Qianchat, NetEase Cloud Classroom, etc., and can also be promoted in the headlines and paycolumns of some big coffees.

So, how are courses priced?

You can refer to the average of the market**, fifteen lessons are generally between 29 yuan and 69 yuan.

The course tries to participate in various ** activities, and the course distribution model can be opened.

When someone else sells a course for you, you can get a part of the course distribution income.

It is best to open 2 or 3 trial lessons with good content quality, and when others listen to the trial class, they feel that the quality of your course is good, and they will naturally place an order to buy it.

Course drainage is also very important, you can attract traffic through online open classes, you can drain traffic, you can also attract traffic through live classes, in short, as long as you attract traffic to you, the course is easy to sell.