How to promote early childhood education institutions, how to promote and publicize kindergartens

The ways to promote education and training institutions are roughly as follows:

1. Production: It is mainly to make a portal belonging to education and training institutions, and show the school's profile, teachers, curriculum, environment, enrollment and employment to the target students in an all-round way. But it takes a lot of money to build, maintain, and promote.

2. Search engine: Search engine promotion is mainly to attract potential students to know their own information by purchasing the specific keyword ranking or position of the search engine, which is a more effective and direct way to promote.

3. Cooperation: Mainly cooperate with some relatively large and better service training enrollments, and use the platform and services of the training network to attract students. Paying a small number of annual membership fees and enrollment fees can bring a good source of students, which is the most cost-effective and labor-saving way to promote the network.

4. Advertising: Mainly in the well-known advertising to attract the target group who are interested in school training projects to visit, this promotion method is relatively large, and it is more suitable for brand advertising.

6. Word-of-mouth marketing: The way of word-of-mouth marketing is very simple, as far as the network is concerned, it is through the current common community**, using a third party or guiding other netizens to make a positive evaluation of the training programs and services carried out by the school, so as to form a better reputation.

The above promotion methods have their own advantages and disadvantages, the best marketing is based on the company's current situation and the actual situation of the product, you can try to cooperate with some third parties, such as Orange Speed Technology, refer to the following.

1. You can go and distribute flyers and advertise in some places where people often see.

2. Enrollment brochures can be posted in densely populated places, mainly around the kindergarten, that is, the convenient service radius area for parents to send their children to your kindergarten.

3. The most important thing to attract people is to have good hardware conditions and excellent teachers.

4. You can take the form of a performance, and the existing students of the kindergarten will perform songs and dances, musical instrument performances, and English sketch speeches, etc., which can highlight the characteristics of the kindergarten.

5. You can also practice the class mode by the teacher on the spot, etc., to make it more interesting, you can also ask the teacher to perform a few programs, so that you can show the versatility of the teacher.

Use social ** platforms to promote.

If the current education promotion still stays on the text description, it will only block users from the "screen". Education promotion must use new means, such as Douyin, Kuaishou and other short Bizao platforms to promote, through the short content can be more understanding about the education industry, deepen the impression of it.

Use the platform to promote.

The platform is the most familiar to everyone, we search for relevant information through keywords, according to the statistics of the system, the search advertising revenue accounts for the total number of the industry, and the daily use of search netizens creates 600,000,000 searches, which has covered more than 95% of China's netizens. Therefore, you can study what the user's search keywords for education are, and then optimize to improve the number and conversion rate of education.

Thanks for the invite. I have already talked a lot about the marketing promotion of training institutions in Wukong Q&A and columns, and I will talk about this issue today. The publicity of the training institution is nothing more than the time (what event), the place (what place), the person (the target group), the event (the specific activity), and the content (the promotional content).

The first step to do a good job in marketing should be to sort out the characteristics of the institution's products, and all publicity should be done around the characteristics of your own institution's products. The product has no characteristics, the product homogeneity is serious, and the publicity results will not be too good.

Because the relevant content has been said too many times, you can go to my previous Wukong Q&A to find it, or directly look at my column, today I will only talk about some basic content that can be promoted daily for your reference:

Key large-scale event publicity:

Volunteer to fill in the promotion policy, release or change new courses, services, preferential activities, new campus opening publicity, large-scale lectures, regular campus lecture plans, independent enrollment, monthly regular publicity content:

Educational Hot NewsTeacher Directory, Promotional Photos, Interviews with Teachers, Wonderful Lectures**Explanation of Difficult Knowledge**Family Education Concept Articles, Educational Information, Teaching Methods, Knowledge Point Analysis ArticlesTeaching Materials**Entrance Examination Results, Homework Completion, Final Reading Exam Results In addition to the above content, the publicity content of each month:

January] Winter Vacation Course Review Exam StrategiesFinal Exam Questions**Final Exam AnalysisParents' Meeting [February] Mock Exam StrategiesSpring Course InformationNew Semester Study Plan [March] Mock Exam Analysis.

Planning for the high school entrance examination.

April] Window Period Summer Course InformationMidterm Exam** and Analysis Mock Test Analysis [May] Entrance Examination Questions**Summer Course Information Mock Test Analysis [June] Summer Course InformationFinal Review Exam Strategies, Test Questions** Elementary Promotion Junior High School, High School Entrance Examination, High School Entrance Examination Questions** Primary Promotion Junior High School, High School Entrance Examination, College Entrance Examination Analysis [July] Final Exam Analysis Parents' Meeting [August] Student Case Entrance Examination Outstanding Student Score List Autumn Course Information Placement Test Information [September] Placement Test Analysis New Semester Study Plan [October] New junior high school and new high school January exam sprint [November] winter vacation course window midterm exam** and analysis [December] winter vacation course.

1.Identify goals and needs: First, you need to be clear about what you want to achieve. This can include branding, social management, content creation, advertising, and more.

2.Find the right agency operation team or individual: Find the right agency operation team or individual through online search, recommendation and other channels. Consider factors such as their experience, professional capabilities, scope of services and reputation to select the most suitable partner for Zhiyan.

3.Determine the cooperation method and cost: Negotiate with the operation team or individual to determine the cooperation method and fee structure. This could be in the form of pay-per-project, pay-per-time, or a fixed fee for a certain period of time.

4.Provide the necessary information and permissions: Provide the necessary information and permissions for the operation team or personal stool calendar person, such as access to social media and backend, so that they can operate and manage.

Jujube search. 5.Develop an operational strategy: The representative operations team or individual will develop an operational strategy based on your goals and needs. This includes target audience targeting, content creation plans, ad delivery strategies, and more.

6.Implementation and management: Start to implement the formulated operational strategies on behalf of the operation team or individuals, and monitor and manage the operational effectiveness in a timely manner. They will be responsible for content publishing, user engagement management, data analysis, and more.

7.Regular evaluation and optimization: The operation team or individual should communicate with you regularly and evaluate the operation effect, and make corresponding optimization measures. This includes adjusting strategies based on operational data, improving content quality, optimizing ad delivery, and more.

8.Communication and feedback: Maintain good communication with the operation team or individuals, provide necessary information and feedback in a timely manner, and assist them in making better operational decisions.

It should be noted that it is very important to choose the right agency operation team or individual, and should consider their professional ability, experience, reputation and tacit understanding with you. In addition, you still need to maintain a level of engagement throughout the process and work closely with the agency team or individuals to ensure that the desired results are achieved.

Ujet Media is very good, you can refer to it.

1.Distribution of leaflets.

Expand customers, as the name suggests, develop customers. Because the establishment of an institution is mainly through attracting customers and achieving the conditions for their survival and development. It is more common to distribute leaflets.

This is also the form of extension that we often see on the street. At present, the Internet direction of the organization is still in a relatively weak link, so it is still in this traditional form of dispatch to attract certain customers. In fact, about this form of dispatch, it can be extended to a certain number of customers, and the premise is that the design of the leaflet is hard work.

Why? For modern people, they are in a hurry every day, and they don't have much time to see word by word, which needs to be strengthened in the sense of picture. Therefore, the design of the leaflet should be simple.

And the quality of the paper should be chosen carefully.

2. Cross-industry alliance.

Cross-industry alliance, which is also one of our common methods of customer expansion. Because of the variety of choices of customers nowadays, coupled with the increasing number of institutions, this makes their choices tangled. In this case, you can use the way of cross-industry alliance to cooperate with famous or trusted merchants to establish a win-win relationship, which will play a certain role in promoting the choice of customers.

3. Suspicion and Qing are brought by the old with the new.

Bringing the old with the new, literally, with the old customers with the new customers. It is possible to establish a cooperative relationship with customers, and this kind of relationship can form a certain copy, so as to become a reference for the activity and be more professional. For example:

What rewards do you offer with one friend, what rewards do you offer with two friends, etc., are also often full of our lives, but it is true that we can expand our organization to a certain number of customers.

4. Advertising and customer expansion.

Advertising extension means advertising. For agencies, the cost of advertising is not large, and the benefits are considerable. Because the advertising includes the display of the picture, the presentation of the effect shed, the way of sharing, etc., it is more convenient and attractive, such as Facebook, Instagram, WeChat, smart shopkeepers, etc., to expand the influence of enrollment, to interact with potential students and parents, and to continue to attract and retain old students, is a relatively good way.

1. Common promotion methods:

Search engine promotion is SEO, which is to optimize keywords in the education industry, so that they can rank high, get the attention and clicks of friends, and achieve conversion. Therefore, it is necessary to optimize the layout, optimize the content of the article, and provide high-quality internal and external links for support, so as to make the promotion achieve better results.

Sowang quietly solicits bidding promotion that is, SEM, is a kind of promotion of education to a certain position through pre-virtual bidding, which is expensive, but it also needs to be continuously optimized to make the promotion effect better.

3. Huiling Ran information flow promotion.

Information flow promotion can be excavated and analyzed by analyzing the user's behavioral characteristics, and can be accurately delivered in a variety of forms, such as **, text, **, etc., and it is relatively close to the original ecological advertising, which is easier for users to accept.

Educational institutions do online advertising:

1. Precise promotion.

Therefore, educational institutions must carry out targeted promotion to appropriate groups of people according to the characteristics of educational institutions. This not only improves the user experience, but also increases the conversion rate.

2. Improve advertising creativity.

The promotion of educational institutions also needs to keep pace with the times, and it is necessary to say goodbye to traditional text descriptions and improve advertising creativity, such as thematic one-on-one guidance, cabbage**, etc., to attract the attention of users, and it is best to make users remember at first sight.

Investment media network**Delivery**, provide high-quality copywriting services, and wholeheartedly customize accurate product promotion plans for you.

Third, the promotion should keep pace with the times.

If educational institutions want to use the network to promote, they must capture the interests of consumers, such as what kind of display form they like, whether it is detail page advertising, information flow form, splash screen advertising, etc., like short**, text, **, etc.

These must start from the user's consumption habits, so that they can really "penetrate" into the user's heart.

Educational Institution Promotion Channels:

As we all know, in the promotion of network marketing, an important part is the choice of channels. At present, the mainstream online traffic is the largest, Toutiao, WeChat, and Douyin, and the channel not only determines the amount of traffic, but also determines the quality of traffic.

100 fake fans are not as effective as a true love powder. Therefore, the promotion channel must be the customer group with needs accurately screened by the suffocation, so that the promotion can be effective.

1. Social platform promotion.

Social platforms, such as WeChat, Weibo, etc., especially WeChat's circle of friends and Weibo circles. According to statistics, the number of users of these social platforms has exceeded 100 million, and most of them are post-generation, and there is a strong demand for the education industry.

With the acceleration of the pace of life today, more and more advertisers have begun to rush to the first marketing of the Ant God Laoguang, and even once became one of the preferred marketing and promotion methods for many advertisers. Therefore, with the fierce competition in the market environment, more and more platforms for promotion and marketing appear on the Internet.

3. Advertorial promotion.

On the importance of advertorial promotion! At that time, Moutai relied on three advertorials to establish its status as a national liquor. There is also the brain platinum of the year, which almost created a myth in the marketing world.

For enterprises to do advertorial marketing, choosing the right platform is the key.

You can try 1 at the school gate, using the time when parents pick up students, and on Sundays, students are not in class, and go to the center to experience it in person.

It's a good idea to have a parent accompany you to convince parents to run a quarterly membership campaign2

Try to work with your school to spread the word about your idea3

Cooperate with the class teacher to promote 1, promote a strong teaching force internally, a good classroom environment, care about the details of students and students' parents (a glass of water, a small birthday gift, etc.), and whether the curriculum arrangement can attract the attention of parents and students.

Pay attention to everything parents can hear, see, and feel at school.

2. External promotion should be your responsibility, there are too many promotion methods for this kind of promotion, I will tell you some of the discounts you can see which one is suitable for your school**, free audition**, grade reward**, TV**, newspaper**, light box street signs**, self-edited publications**, public relations** (maintain a good relationship with surrounding schools, and jointly carry out some activities), cis**, find shortcomings** (use this method to find what kind of school the customer wants), dispatch**, DM**, large-scale activities in the square**, activity networking** (internal, let students invite more people), expert lectures**, foreigners**, competitions**-, celebrities promote bulk sales.

Let's just say that, there are too many of these things, and I can't say enough, think more about customer needs, dig more into the selling points of your own school, and amplify it.