In addition to the Feitian trademark, did Moutai have any other trademarks before?

Friend, you're not Moutai.

It is not Moutai with the word Moutai, because Moutai is a place name, and many small local distilleries are producing liquor, and you can also use Moutai or something, such as Moutai Town XX Liquor.

The full name of Moutai is "Kweichow Moutai", which is produced by "Kweichow Moutai Co., Ltd.", which is divided into two trademarks, five-star and Feitian, but the quality of the wine is the same.

As for the quality of the liquor, why it is divided into two trademarks, five-star and feitian, is related to the export of Moutai at that time, the specific details can be found on the Internet, so I won't say much here.

In the early days, Moutai used very few sunflower brand logos, and later used the five-star logo and the flying logo, which have been used to this day, and the content and color are slightly corrected.

Vintage wine is printed on the trademark, for example, 15 years and 30 years will be seen, and the outer packaging is different from Feitian, so your wine is not a vintage wine, even if it is not 30 years ago, vintage wine refers to the manufacturer's sealed method with the right temperature and suitable place cellar fermentation, our wine is put for another 50 years, and it is not a vintage wine!

You're not an authentic Moutai!

I have been specializing in Moutai for many years, and my Moutai has certain advantages in quality and price.

Moutai now has two trademarks, the five-star brand and the Feitian brand. There is no difference in the quality and taste of the two trademarks, the only difference is the pattern and design of the trademark. But there are some differences in use. "Feitian" brand for export, "five-star" brand for domestic sales.

One is the trademark of the five-pointed star, the other is the trademark of the double flying sky, these two trademarks have different meanings, and the history of the representation is also different, the two trademarks are different, and the center of one trademark is the five-pointed star, and the other is two villains.

The current trademarks of Moutai have two different trademarks, Wuxing and Feitian, the first trademark is different, the second is sold in different regions, the third pattern is different, the fourth color is also different, and the meaning of the fifth representative is also different.

It is a five-star card and a flying card, most of the 5-star cards are used in China, the flying card is abroad, and there is no difference between the others, and there are both five-star cards and flying cards in China.

Feitian and Wuxing, the trademark logos between the two are different, and they have different meanings, and they also represent different trademark values, and also have different consumer views, and the brand of wine is also different.

It's flying, and five-star. There is no difference, these two are actually one kind, Moutai is a very good liquor, and it is very famous and expensive.

The trademark of Moutai is shown in the figure below:

The exclusive meaning of the wine label: in the form of a circle, using the color contrast of red and blue, and the white abstraction into an eagle, symbolizing the company to spread its wings like an eagle, and at the same time metaphorizing the English abbreviation "M" of the group company. The eagle symbolizes the magnificence of the enterprise, showing a strong and deep vitality and a distinct and heavy corporate image.

Moutai five-star brand and Feitian brand wineAfter the establishment of the state-owned Moutai Distillery in 1951, the "five-star" trademark has been used. In the historical background at that time, Moutai began to sell abroad, because it was the early days of the founding of the People's Republic of China, there were still many anti-China forces abroad at that time, and the anti-China forces made a big fuss when they saw the "five-star" sign, which was regarded as a "political trademark", discriminated against Moutai, and deliberately affected Moutai's overseas sales.

In order to solve this problem, China had to change the logo of Moutai, changing the "five-star" to "Feitian" in 1958. The "Feitian" trademark is composed of two Feitian ladies holding gold cups, which is also the pattern in the Dunhuang murals. Because the image of "Feitian" in the Dunhuang murals had a great influence abroad, this symbol was accepted by everyone, and the anti-China forces were speechless.

The above content reference: Encyclopedia - Moutai.

In 1958, in order to be more conducive to export sales, with the approval of the Ministry of Light Industry of the People's Republic of China, borrowing the image of Dunhuang "Feitian", which has a great influence in Western society, the export trademark of Moutai was changed to "Feitian" brand, with the pattern of two fairies flying in the sky holding a golden cup, all the words are written in traditional Chinese characters, and there is a contrast between English and Chinese, implying that Moutai is the messenger of diplomatic friendship.

Feitian Moutai is the originator of China's Daqu sauce flavor type and has a long history. Among the cultural relics unearthed in the production area, a considerable part of them are wine utensils from the Shang and Zhou dynasties, indicating that there was already wine at that time.

More than 2,000 years ago, during the period of Emperor Wu of the Han Dynasty, Moutai was able to make wine locally, and it was known as wolf-sauce wine in history. At the end of the Ming Dynasty and the beginning of the Qing Dynasty, the process of using Daqu to participate in saccharification, fermentation, and distillation became more and more mature. For hundreds of years, the brewing process of Feitian Moutai has been continuously improved in the inheritance and development, and it is still fully used today.

The "Flying Heaven" graphic is selected from the mural fairy flying in the ancient Dunhuang grottoes, which is a figure in Buddhism. Fairies fly around the sky, some step on auspicious clouds, and land slowly; Some waved their heads high and soared into the air; Some hold flowers in their hands and go straight to the sky; Some hands hold flowers, floating in the air. When we see such graphics, we can't help but think of the great artistic shock brought to us by the ancients with their beliefs in the Mogao Grottoes in Dunhuang.

Since 1953, Moutai Distillery has been under the direct leadership of the Guizhou Provincial Department of Industry, and Moutai has launched the "Golden Wheel" trademark and began to export it, which is now the "Five-Star" trademark. However, this trademark design is regarded as a "political trademark" by foreign politicians, and is therefore discriminated against. In order to facilitate export sales, with the approval of the Ministry of Light Industry of the People's Republic of China, the export trademark of Moutai was changed to "Feitian", which represents traditional Chinese culture, and was used for external sales in 1958.

According to relevant information, the "Feitian" brand trademark is a trademark registered by Guizhou Cereals, Oils and Foodstuffs Import and Export Company in 1958 when it began to export Kweichow Moutai, and Guizhou Grain, Oil and Food Import and Export Company has the ownership of the trademark. Because of the historical cooperation, Guizhou Provincial Cereals, Oils and Foodstuffs Import and Export Company has successively registered the trademark of "Feitian" brand Kweichow Moutai in 37 countries and regions abroad, including the United States, Russia, Japan and so on, so that the ownership of the "Feitian" trademark belongs to Guizhou Cereals, Oils and Foodstuffs Import and Export Company all over the world.

Later, with the help and support of the people of Guizhou Province and relevant departments, and through multi-party coordination, Guizhou Cereals, Oils and Food Import and Export Company owned the "Feitian" brand Kweichow Moutai Liquor trademark owned by Guizhou Province and registered abroad, and attributed it to Moutai Distillery by agreement, and paid the license fee, and owned the ownership of the "Feitian" trademark. Therefore, Moutai Distillery still uses the "Feitian" trademark to this day.

Support anti-counterfeiting, support the size of the machine, like the wine brother, plus.

The world-famous Feitian trademark has been there for a long time, I have been making Feitian Moutai for many years, and now the outer packaging can be the same as **, and the quality of the wine is consistent with **.

The outer packaging of my Feitian Moutai is the same as that of Feitian Moutai, which supports anti-counterfeiting function, and the taste can be compared with ** and the same taste as **.

The hops are even, long-lasting, and the taste is not good.

Focus is the taste worth tasting, hand-selected, wine lovers.

Come to my house to get wine, you can't go wrong.

At present, Moutai currently has 3 main trademarks: 1Moutai International Trademark:

It contains the Chinese trademark "Moutai" and the English trademark "Moutai", which is the original international registered trademark of Moutai, which is used for import and export business and sales in overseas markets. 2.Feitian Moutai trademark:

Registered in China in April 2001, it contains the "Feitian Moutai" Chinese character Lingpin trademark and Feitian logo, which is mainly used in China's domestic market. The words "Feitian Moutai" have the flying logo, implying that Moutai has soared at home and abroad and is famous at home and abroad. 3.

Moutai Double Happiness Trademark: A key trademark launched in 2011, the combination of the "Double Happiness" graphic composed of the word Xi and the Chinese character trademark "Moutai" of Qiweiyou expresses the meaning of Moutai "Welcoming a Hundred Years and Welcoming Two Cities". This is the main trademark currently used by Moutai, which is widely used in packaging, publicity and other fields.

In addition to the above three main trademarks, Moutai also has some other trademarks, such as: Five-Star Moutai Trademark: Contains five-star graphics and Chinese characters for "Moutai", which is used in some classic Moutai products.

Moutai Group Trademark: The group-level trademark of Moutai Liquor Co., Ltd., including the Chinese character "Moutai" and the Jiahe graphic. Red Star Moutai Trademark:

The time-honored trademark is now only reflected on individual products. Baiyutang trademark: the special trademark of Moutai's royal series products.

It can be said that Moutai Yongshan Tomato has a profound historical and cultural heritage and brand accumulation, and many of its trademarks are very representative in terms of image design and allegorical expression, which is also one of the important manifestations of Moutai's brand influence.

is because Li Bai likes to drink Moutai very much. Li Bai is known as the poet blind Cong Immortal. So I compromised and took the name Feixian as a trademark, in fact, it was to attract Gu Yin Airbus.

Because Feixian actually means that this wine can make people refreshed after drinking, just like Feixian, this trademark is very in line with the characteristics of Moutai.

Mainly for the needs of the market, I want to attract the attention of consumers through such a trademark, and Feixian's trademark is more in line with the brand of this wine.

This symbol is a figure in Buddhism, inspired by the Dunhuang mural of Feitian offering wine, and there will be two red silk ribbons on the bottle of Moutai.

According to a folklore, a fairy was treated by a young man in Moutai Village, and the fairy spilled wine into the river before leaving.

There are 2 kinds of Moutai trademarks, namely five-star brand and Feitian brand, after the establishment of the state-owned Moutai Distillery in 1951, the five-star brand trademark was used, but because the international environment is not conducive to the overseas sales of Moutai, it was replaced by the Feitian brand trademark, and there is no difference in the quality of the wine at present.

How many kinds of trademarks are there in Moutai.

1. Five-star card.

There are two kinds of Moutai trademarks, one of which is the five-star brand, Moutai Distillery used the five-star brand trademark when it was first established, and the pattern is a five-pointed star surrounded by wheat ears, sorghum and other grains, but because of the influence of the international political environment, the five-star brand trademark is difficult to export.

2. Feitian card.

Moutai's trademark has Feitian brand, Feitian brand trademark was changed in 1958, the trademark pattern is Feitian lady hand holding gold cup, the trademark chooses the pattern in Dunhuang murals, initially Feitian brand Moutai is only used for export, and then gradually sold in China.

3. Trademark differences.

Moutai's five-star brand and Feitian brand are currently sold at home and abroad, and both trademarks have many different liquors, but there is no difference in the quality of Moutai using the five-star brand and using the Feitian brand Moutai, only the packaging.