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If it's a hobby, then go to study, and if you want to find a small business to invest in, consider joining. If you open a store, VIP will also be good.
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Joining is a careless thing to enter the pit, not that the headquarters does not want to manage, but the general scale and model can not be managed at all, so most brands are just connected but not locked, if you have a little experience in opening a store, it is best to come yourself, unless you want to borrow the fame of other brands! Joining itself is a good thing, but most of the original intentions of the franchise company are very good, and they will be smoked by interests while walking, reducing service and coaxing **!
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Personally, I think it's better to learn how to make it, the cost of joining is high, and the advantages in entrepreneurship are not very obvious.
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It is recommended to find Youyi Japanese Cuisine, they are physical store practical training, you can also learn operation management, and it is free for your own employees to join and open a store in the later stage.
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If you are just learning how to make Japanese food, we recommend the Ueno-gun Japanese Cuisine Training Institute. But if you join, you can consider Xiaomi Sushi coming!
Because opening a Japanese restaurant will have high requirements for products, you must find a professional Japanese food master, or find a professional place to learn Japanese food production. In addition to Japanese sushi production training, there will also be a systematic store opening plan, site selection, decoration, new product research and development, store operation, take-out platform and so on.
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Let me give you a few suggestions from the customer's point of view.
1. Taste. It has to taste good, and preferably authentic. Since I decided to open a Japanese restaurant, I hope that the taste will be authentic and not an improved version of Japanese food. The improved dish is not worth trying a second time for the customer, and if you want to improve it, it is better to open a Chinese restaurant.
If you have the opportunity, I hope you can go to Japan, taste the special Japanese food, and see which dishes are acceptable in China according to your taste, and then focus on these dishes.
It can not be too cheap, but it can't be too expensive, if it's too expensive, it will be difficult to recover your costs in the early stage. After all, there are no popular Japanese restaurants, so it is difficult to operate at first.
2. Environment. Don't sell beer or liquor, which is something that everyone starts to make noise about when they drink too much, and it's a good idea to have some Japanese sake.
3. Location. The location is best not too remote, and it must be convenient for customers. After all, no one wants to spend 2 hours away to have a meal, and if it's too remote, it's not easy to find, which will make people have a detracted impression of the store.
Even if it tastes good, but the first impression is not good, it really won't be the main consideration of your store in the future.
Fourth, the promotion in the early stage.
The promotion must be strong, otherwise even if you know about this store, everyone will not take the initiative to enter, because this is different from a Chinese restaurant. After a Chinese restaurant opens, everyone knows what to eat when they go in. If it is a Japanese restaurant, you will be afraid that the consumption level after entering will exceed your imagination or you will find that you don't like to eat after entering.
It would be embarrassing to come out directly, so everyone will choose not to go in directly. So be sure to promote it so that everyone knows what's inside and **.
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Now opening a restaurant is actually exquisite, especially people's living standards are improving, so now those catering industries are actually very rich to make, but opening a restaurant is not a very simple thing, and there are many places to pay attention to, either you want to open or you can open it.
First of all, I think that no matter what store you open, I think you have to choose a good location, you can't always open the store in a very remote place, and if you know that there are many Japanese restaurants nearby, if there are many, then the competitive pressure will be a bit big, so at this time it is best to choose not to have many Japanese food stores.
Secondly, I think you are going to do a survey near your store, like to see what kind of interest people in the neighborhood of your store are interested in Japanese food, because this is not Chinese food after all, and some people will not accept it, so I think it is very important for you to understand this, I think it should be possible to open next to the university, because many college students like to taste different things, such as Korean army hot pot, I think Japanese food will also be popular.
There is also the environment in the store, I think the environment in your store must be set up different, let others come in is to feel that they are really coming to Japan to eat, full of Japanese culture, so that many people will also be infected by this environment, if the environment is average, they may not feel that they are coming to a Japanese restaurant, only under a specific environment, and then eating Japanese food may have a more feeling.
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I have spent time in the back kitchen of a Chinese restaurant, a Western restaurant, and a hot pot restaurant, so let's briefly talk about the precautions for opening a restaurant.
First of all, the first point is the location, at the beginning the location must be not far from the target audience, which is the most critical, and the requirements for site selection must not be reduced because the rent is expensive or not rentable.
Japanese food is basically very high, and the audience is mainly white-collar workers, so you can choose a place close to the city center, and then it should be convenient to park nearby, and the traffic in the city center should be very convenient, so you don't have to worry too much.
The second is the ingredients, many stores have poured on the cost, the kitchen needs a wide variety of raw materials and a large amount, if conditions permit, or the boss himself is responsible for purchasing raw materials, it is recommended that the raw materials used in the signature dishes should be fixed raw material suppliers to ensure quality control, other common raw materials and seasonings can be selected according to market fluctuations, do not underestimate the remaining part of the raw materials, which are their own pure profits.
If you want to worry about it, you can cooperate with **merchants for a long time, **merchants have large wholesale markets in every city, and they will deliver the raw materials you need to your door every day, and you only need to send them the list of items in advance.
The third is the chef team, try to hire a perfect chef team, you can save a lot of worry, if it is completely a team, the back kitchen will be very nerve-wracking, the perfect chef team includes experienced chefs, a number of chefs with their own characteristics, it is best to have the chef's apprentice, easy to manage the team. There must be several long-term workers similar to apprentices to handle the chores of the kitchen, and only a stable kitchen team can ensure quality control.
Once the restaurant opens, the kitchen will be very busy, and the presence of apprentices can keep the messy kitchen in order.
The above three points are the problems that should be paid attention to when opening any restaurant, and Japanese restaurants should solve them one by one on the basis of these problems in combination with the characteristics of their own hotels.
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I have the following suggestions:
The first one is about the location of the store, which I think is particularly important for the development and profit of the store. It is recommended to choose a location with a relatively large and obvious passenger flow, not just cheap, and choose some remote places with small passenger flow. Don't choose to go to the kind of newly opened shopping mall, the geographical location is not easy to find, and the role of drainage is relatively small.
When choosing a site, you should also pay attention to the research of the nearby business environment.
The second is about shopfitting. It is recommended that the environment must be decorated well when decorating, so that it can be closer to the style and environment of the Japanese restaurant. If the environment is more warm, comfortable, relaxed and pleasant, it will attract more customers.
The third one is about store marketing. It is recommended to open a Japanese restaurant to get good benefits, and to do a good job of marketing and publicity before and after the opening, so that you can increase the popularity of your Japanese restaurant and increase the volume.
However, if you promote it on the Internet, you must do a good job in word-of-mouth publicity on the Internet, accumulate more praise, and make the store popular. In addition, if you want to advertise the store online, you must also complete the information on all aspects of the store, including business hours, contact**, whether there is WiFi, whether there is parking and other additional services, etc.
The Japanese restaurant is still very profitable even if it is done.
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Japanese cuisine has become very popular in the city in recent years, and opening a Japanese restaurant is very promising. Take my city as an example, my city is only a prefecture-level city, the pace of life is relatively slow, the population is relatively small, because there are several universities gathered, so there are a lot of interesting things and shops. Most of the popular restaurants are Japanese and Korean barbecue restaurants.
If you want to open a small Japanese restaurant, be sure to pay attention to the décor. The Japanese restaurant I frequented was slightly similar in style to the owner's shop in a late-night cafeteria. A small bar can accommodate five people at a time, and there are a few small double seats for couples or partners, making it a restaurant that is not suitable for many people to eat.
There are a lot of stylish posters on the wall, and there is even a small blackboard hanging to clearly mark the daily recommendations. The furnishings in the store are mainly brown and dark blue, and the tables, chairs and benches are made of darker wood. Even the plates and utensils are uniformly off-white and brown.
If you want to open a small Japanese restaurant, be sure to pay attention to the dishes. Choose the main dish according to the people you want to target. For example, the one I mentioned above is a Japanese restaurant that is suitable for single or two people, because the store is relatively small and the customers often use it alone.
That's why their main menu is a variety of ramen and soups, and occasionally delicious fried food is recommended.
Another example is that there is a Japanese restaurant in the city's shopping mall, and because the store is relatively large and the taste is better, it is often visited in groups. Due to the high level of consumption, the main focus of this shop is all kinds of sushi, salmon, etc., and even a variety of teppanyaki to meet the needs of customers.
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Method: 1. Site selection.
There are many factors to consider when opening a Japanese restaurant, but the main ones are the location, the economic conditions of the local residents, and the development of the market. The geographical location is generally to choose in the business circle, because the business circle has a large amount, high mobility, and a relatively developed economy; Economic conditions are mainly determined by income, population and dietary habits.
Generally, cities are divided into two kinds of people: locals and outsiders, and it is important to pay attention to see which kind of people are more, and make detailed menus and market positioning for the eating habits and hobbies of those who have more. If the site is selected as the kind of passer-by and tourists more, then the economy and take-out ** will attract more attention.
Japanese restaurants are generally located in commercial areas, cultural areas, tourist areas, residential areas, industrial areas, and transportation centers, and the business of those located in such locations is generally very good.
2. Crowd positioning.
According to the traffic conditions and consumer group categories around your store site, make a ** and crowd positioning.
3. Surrounding environment and traffic.
The first consideration of Japanese cuisine is the convenience of transportation, which can attract more customers, and the shops near the platform, train station, and subway are generally good, and there is also a parking lot, which is convenient for families to eat or business people.
4. There is no off-season or peak season in Japanese food, and it is suitable for eating at any time of the year. However, if you launch new products according to the change of seasons and the characteristics of festivals or ** corresponding to seasonal festivals, then you can not only retain old customers but also attract new customers and get good feelings. Weekends are the most crowded, and weekend activities, new product discounts or discount activities can be launched, such as drinks or souvenirs for more than a few people.
So as to capture the hearts of customers.
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I cook Japanese food at Shangri-La Hotel in Xi'an, and I will talk about it in detail.
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Japanese cuisine is very particular about ingredients, knife work and technology, and details determine success or failure.
The few Japanese restaurants I know are all chefs who have a lot of roots in Japan, and they are very authentic in terms of culture, taste, and technology, and even have lived in Japan for a long time.
If you just want to join and make money from this, it is very difficult to do it without bothering to do it, because Japanese food is relatively light and not suitable for the popular taste of our country.
Here's why:1Japanese people love wasabi rather than chili peppers.
2.There is a certain risk of tensions between the two countries right now.
3.The most popular food now should be Korean food, both in film and television culture and taste, which is relatively close to us.
4.You can inspect the current business district, which is mostly Korean food, which can be understood through a search of mobile phone software.
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Answer: In fact, the cost of joining Japanese cuisine should be higher. Profit depends on the operating situation.
The location, scale, equipment, food and beverage content and services of Japanese restaurants should be based on the target source market, and the location of the Japanese restaurant should be as convenient as possible for the target customers and consistent with the region to which the target customers belong.
The ideal area is a commercial shopping area with a large population flow, near colleges and universities, near major traffic arteries, etc.; Or it is an area where high-end residential areas, financial institutions, etc. are located.
Due to the relatively long time of Japanese cuisine, it is necessary to fully evaluate the cost factors such as land price, rent, infrastructure costs, labor costs, raw materials, and relevant regulations of various taxes and fees, as well as the possible sales revenue of the restaurant, as well as the problems that may be encountered in the process of operation.
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