The Mini Program has been online for so long, what are the new ways to play that are worth learning

Drainage 2: Nearby Mini Programs bring users.

Traffic size: Equivalent to 5 km of free traffic**, and you can add friends from people who also enter this function within 1 km. This function alone has created many large and micro-businesses, and the value is huge.

Nearby applets.

What you should do: You only need to fill in the location information of your business or store, and you can quickly set up a specific location to display your Mini Program. The Mini Program can add more than 1 geographic location, it can add a total of 10 geographic locations.

In other words, it can increase the ** of the store by 10 times. It is recommended that you must open a nearby Mini Program.

Traffic size: WeChat Mini Program supports sharing with WeChat friends and WeChat groups, and the traffic of the community is equal to the traffic of this channel. Pinduoduo relies on community sharing mini programs to bargain for groups, and it has been listed in the United States.

What should you do: run a community or borrow someone else's crowd to share your Mini Program in the community.

Drainage 5: Drainage through offline stores.

Traffic size: Offline QR code scanning is one of the fastest drainage methods for Mini Programs.

Attract traffic through offline stores.

For example, a micro-business that does ** can provide some single-piece ** to nail salons for free. When a customer comes to the store, as long as they scan the code, they can receive a piece for free**. On the one hand, this can improve the customer's favorability of the store, and customers are willing to get a free product experience by scanning the code.

For another example, the restaurant scans the code to order food through the mini program, which not only saves manpower and people, but also introduces customers to the mini program to attract users to the store for a second time through marketing.

Drainage 6: Attract traffic through paid advertising.

What you should do: Moments ads.

Wanjia Shangchuang is an e-commerce solution brand of Youhu Network Technology, committed to providing small and medium-sized enterprises with omni-channel and full-scene e-commerce applet solutions, opening up WeChat applet, ByteDance Douyin applet, Huawei fast application, applet, Alipay applet and other channels, without any experience can generate ** applet with one click, with its own store, support multi-merchant settlement, distribution, seckill, grouping, red envelopes, and various marketing function modules! Omni-channel marketing is the choice of 10,000 business creations!

There is no good way, but it is still some of the original promotion methods, and the promotion methods of the Mini Program can be as follows:

1. Mini Program advertising.

How to pull people to use the applet, the new media mine has found 7 reliable methods - Little Fox - New Media Mine.

2. Poster + ***.

This is the most commonly used promotion method, that is, through the background to generate a small program*** and implant it into posters or outdoor advertising. It should be noted that the *** of the mini program cannot be automatically generated by the *** generator, and the channels include WeChat Moments, WeChat groups, building elevators, airports, event sites, etc.

3. Mini Program activities.

WeChat can do activity promotion, and the same is true for mini programs, combining the characteristics of mini programs to launch activities to attract users' attention. For example, on the mini program of Nanfang**, you can see the activity entrance on the scrolling advertising map.

5. Mini Program Store.

Dear, good afternoon, the Mini Program is a light application based on the W letter ecosystem, which contains a variety of characteristics such as rich interaction, convenient operation, simple process, and low development cost. The following is the operation process of the Mini Program:1

Develop a Mini Program: Develop the front-end and back-end required for a Mini Program according to your needs. 2.

User use: Users can access and use the Mini Program at the entrance to experience the functions of the Mini Program. 5.

Data monitoring: Analyze user behavior through the background of the Mini Program, and measure the performance and results of the Mini Program. 6.

Update and optimize: Based on the data analysis results, optimize and adjust the Mini Program to improve user experience and usage. It should be noted that the operation of Mini Programs needs to be continuously optimized and iterated to maintain stable and continuous growth of traffic.

In addition, the Mini Program needs to be combined with the overall marketing strategy of Qijia Town to achieve cross-platform marketing and enhance the influence of the brand.

Summary. Hello, the applet is a lightweight application that runs directly within WeChat, and users can use it without installing it. The operation of the Mini Program mainly includes the following aspects:

3.Operation: The operation of Mini Programs includes content operation, user operation, and data operation, and developers need to continuously optimize and improve according to user needs and feedback.

In short, the operation of Mini Programs requires developers to consider and practice in an all-round way, and constantly optimize and improve in order to make them stand out in the fierce market competition.

Operation: The operation of the Mini Program includes internal return operation, user operation, and data operation, and developers need to continuously optimize and improve according to user needs and feedback. 4.

Revenue: The revenue of the Mini Program mainly comes from the wide leakage of advertisements and service fees, and developers can obtain income by accessing WeChat advertisements and providing paid services. In short, the operation of Mini Programs requires developers to consider and practice in an all-round way, and constantly optimize and improve in order to make them stand out in the fierce market competition.

What are the operating costs?

Hello, operating costs refer to the expenses that enterprises need to pay in order to maintain normal operations, including production, sales, management, human resources, marketing, etc. These expenses include, but are not limited to: rent, wages, procurement, logistics, advertising, transportation, communications, office equipment, energy, etc.

These costs are necessary for business operations and directly affect the profitability and competitiveness of enterprises. Enterprises need to reasonably control operating costs, improve production efficiency and management level, reduce costs, and improve profitability. The control of operating costs needs to start from production, procurement, inventory, sales, human resources and other links, fine management, reduce waste and improve efficiency.

In addition, operating costs can be optimized by means of technology. For example, through the Internet of Things technology, remote monitoring and maintenance of equipment can be realized, and the utilization rate and efficiency of equipment can be improved. Through AI technology, the sales data is analyzed and mined to improve marketing effectiveness and customer satisfaction.

In short, optimizing operating costs is an important guarantee for the sustainable development of enterprises.

Promotion methods of Mini Programs: Active SearchWhat is behind Active Search? First of all, the user clearly knows your name, and knows what your applet can do, which is a requirement for brand operation, implanting this applet in the user's mind, what is the name of the applet, and what needs can be done for me.

Scan***Scan***, this is what WeChat officials most expect developers to guide users to do, and the main operation points here are **. There are many offline scenarios that need to be optimized for efficiency, and the most common is queuing. For example, put *** at the door of the store of a certain meat sandwich bun, so that users can achieve self-service ordering, and then go to pick up the meal with the purchase record, what is the implicit meaning behind this, for a certain McDonald's such a catering store, you can reduce the labor cost of the cash register, there is no need to arrange a person to communicate with the user at the front desk to repeatedly confirm what you need to order, collect money to find money and print receipts and other mechanical work can be completely replaced, and the low labor cost is the rigid need of traditional entity enterprises, so they have more than enough motivation to do it.

What are the benefits for users, no need to queue up or wait, enter the store and find a place to sit directly, sweep the *** in the store, and then wait for the meal, is life better? In fact, there is no need to do anything in operation, it is nothing more than to do a good job of covering and guiding, such as using the applet to order food can be discounted by 10 yuan, and the user will naturally operate according to your requirements. Behind the group sharing of friends and group sharing is the test of the three operation points of sharing and communication guidance, activity operation and community operation, which is also the most worthy of deep cultivation of online operations.

Historical usage listHistorical usage list is equivalent to secondary customer solicitation, or two operation points: one is the brand, and the other is the optimization of the user experience.

How to operate as a Mini Program service provider, the first thing is to understand the advantages of Mini Programs, and find out the gap between your own Mini Program and other peer Mini Programs, what advantages your own Mini Programs have and amplify this advantage. To define a Mini Program as a product, it is necessary to consider multiple issues such as attracting new users, promoting activity, and retention. If the Mini Program is clearly defined as a tool, it is necessary to pay attention to the "drainage" role of the Mini Program Wang Ling.

In addition, successful Mini Program cases can become a reference for the operation of service providers, and there are many professional small program design and development platforms, such as Weisheng, a professional small program technical service provider, with a large number of small program templates for the whole industry solutions, more than 100 application scenarios to support visualization, to help small and medium-sized enterprises transform to intelligent business.