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Anonymous users2024-02-09Ratings are calculated based on the total population (over 4 years old) in the surveyed area and reflect the absolute number of people watching a program. For example, the population of Beijing is about 8 million, and a rating of 1% means that about 80,000 people are watching the program, and the ratings can reflect the influence and advertising value of a program; The viewership share is calculated based on the total number of viewers in front of the TV at the time of the program's broadcast, reflecting the competitiveness of the program during the broadcast period. For example, if there are 100 viewers in front of the TV when the program is broadcast, and the number of people watching a program is 10, the program's viewership share is 8%.
Program ratings are affected by date and time slot, while share is mainly affected by the competitive environment. The national ratings of the Super Girl Repechage are and the market share is, ranking first among all channels in the same period. Viewership share refers to how many TV sets are on in a given time period to watch the same program.
If 100 TVs are on, and if 30 watch the same program, then the program's viewership share is 30%. View the original post
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Anonymous users2024-02-08Ratings refers to the proportion of the target audience watching a TV program in a certain time period to the total target population, expressed as a percentage. At present, third-party data research companies generally obtain ratings through sampling surveys such as **, questionnaires, set-top boxes or other means. The average viewership of the program refers to the percentage of viewers watching the program per minute on average, and the total viewership population refers to the number of people who have been ** during the broadcast time of the program (not double-counted), so sometimes there will be a situation where the ratings are lower and the viewing population is higher, but the ranking is still based on the ratings.
Viewership share refers to the percentage of viewers watching a particular channel or program in a given time period to the total viewers watching TV. View the original post
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Anonymous users2024-02-07Ratings is the ratio of the audience of a program to the total population of the area, while the viewership share is the total number of viewers of a program and viewers who turn on their TV sets at the same time in the region View Original Post
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Anonymous users2024-02-06Ratings are the proportion of the number of TV ratings to the total number of TVs, and all ratings together are the boot rate;
Viewership share is the percentage of total viewership. All viewership shares added together are 100%;
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Anonymous users2024-02-05Ratings is the ratio (percentage) of the audience of a program to the total population of the region Ratings = Ratings are resistant to sensationalism All TV viewers 18 million.
For example, the population of Beijing is about 8 million, and a rating of 1% means that about 80,000 people are watching this program;
The coverage rate of the central one is 98%, and there are 1.3 billion people in China, and the number of people who can watch the central one is about 1.2 billion, so every 1 point is about 10 million viewers, and the rating of the news broadcast is 8 points, so the number of viewers is 10 million. Ratings can reflect the impact and advertising value of a program.
Viewership share is the total number of viewers of a certain program and viewers who turn on the TV in the same time period in the region (number) Viewership share = Viewer All viewers who turn on If the viewership share is 7%, it means that 7 out of 100 viewers who watched the program at that moment chose the TV!
Viewership share is anyway, the competitiveness of the town screening program in the broadcast time.
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Anonymous users2024-02-04Not a concept.
1. Concept: 1Ratings:
Viewership refers to the number of target viewers who watch a TV program in a given time period as a percentage of the total target population.
2.Viewership share:
That is, the market share of ratings, which refers to the proportion of the number of viewers watching a certain TV program in a certain time period to the total number of people who are listening to a certain TV program, usually expressed as a percentage.
2. Significance: 1Ratings:
It is the scientific basis for in-depth analysis of the TV ratings market, and an important reference for program production, arrangement and adjustment.
2.Viewership share:
Viewership share reflects the competitiveness of programs in the broadcast time, and is a powerful tool for formulating and evaluating media plans and improving the effectiveness of advertising.
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