How businesses can promote their Mini Programs

Although the Mini Program was only launched in 2017, in this short period of two years, the development of the Mini Program has been very rapid, covering more than 200+ industries, many companies have launched Mini Programs in order to attract traffic, but the promotion of the Mini Program has become a big problem for many people, today I will share with you the 5 methods commonly used in the promotion of new Mini Programs, for your reference only!

1.Community sharing.

The promotion of Mini Programs is relatively closed, unlike other products that can support Weibo and QQ sharing, Mini Programs currently only support the sharing of WeChat friends and WeChat groups, which means that we need to find accurate customer groups to share Mini Program links. But the applet has a very big point that you don't need it, you don't need to occupy your phone's memory, you can open it directly, just use and go, if you think about it next time, you can still find it in the applet history list, which is very convenient.

3. *** articles can be embedded in the mini program card, and if you look closely, you will find that many *** articles will be inserted into the applet, and users can jump directly, but the effect depends on the number of fans.

3.Popularize.

According to the findings of Qidian, many companies will use *** to promote, and implant *** into the poster during the event. For example, if you go to a ** to buy a hotel ticket, you will feel troublesome if you ** an app, but the ticket buyer puts a small program *** to tell the user that there is a discount, and he can scan and use it without paying attention to it or using it, isn't it very convenient? In this way, the user is convenient, and the boss can also save a lot of manpower, and at the same time, it can also improve the efficiency of operation.

Optimize. Yes, the Mini Program can be optimized, and in the "Promotion" module in the background of the Mini Program, merchants can configure up to 10 keywords. If the keywords are selected well, the effect will not be bad, and those who don't know the choice can learn to see how other people's keywords are placed and what the effect is. Of course, you can also ask a special person to do the optimization and promotion of the Mini Program, so that the effect will be more obvious.

5.Nearby applets.

The nearby mini program is an entrance for users to discover good things, and a good opportunity for merchants to improve their popularity. As long as the user is near your store, in the Mini Program list, they can see your store logo on the right side of the nearby Mini Program. Many F&B businesses will acquire more customers through Mini Programs.

Even if users don't use your Mini Program, ** in the Mini Program list can allow users to quickly remember your brand.

There are many ways to promote Mini Programs, and its core point is to use social fission capabilities to make a new Mini Program quickly and successfully promoted in a short period of time.

Mini Programs are different from ***, *** itself is a communication body, but Mini Programs do not have this ability, and even promotion behaviors such as sharing to the circle of friends still need to wait to be opened. Then we need to find new ways to promote our Mini Program, and before promoting, we must first know how to promote the most beneficial.

According to different industries, the promotion methods are also different, let's first take a look at what entrances the Mini Program has, and how to do the corresponding promotion for these entrances:

Name search optimization, *** scan code, nearby applet, friend sharing and circle of friends, WeChat *** association, WeChat search entrance, generate mobile desktop shortcuts, WeChat groups, QQ groups and other communities, keywords, applet stores, paid ads.

Online promotion: The online promotion of the Mini Program can attract attention in cooperation with electronic coupons, discounts, etc., or it can be set up by the relevant departments of the company, and pushed by employees, merchants or third-party platforms in the circle of friends.

Offline promotion: The offline promotion of the Mini Program can be used to scan the code to send gifts or vouchers when entering the store, or through public welfare activities.

The development of Mini Programs is only the first step, and promotion is an important work of Mini Programs

2. Social sharing.

3. Lay out nearby Mini Programs.

The Nearby Mini Program is a way for the Mini Program to display the Mini Program based on the geographical location of the store within a radius of 5 kilometers. In the Nearby Mini Program, the Mini Program will be automatically displayed to nearby users. Users can purchase services directly through the mini program or navigate to the store.

Fourth, offline scanning.

7. Mini Programs jump to each other for drainage.

8. Payment and Service Notification Portal.

The above are common Mini Program promotion methods, I hope it will help you.

At present, there are three ways to open a store on Douyin:

1, Douyin + **:** store needs to reach one diamond, and the commission is 20%, the function is single, and the goods are sold ordinarily.

2, Douyin + small store: The number of fans needs to reach a certain standard, pay a deposit ranging from thousands to tens of thousands, and then take a 10%, the function is more single than **, the store style is very poor, the user experience is not good, and it looks unprofessional.

3. Mini Program Distribution**: First of all, there is no threshold for entry, no deposit is required, and no commission is required; Secondly**Built-in marketing functions (bargaining, seckill, grouping)...Finally, there is the distribution function (allowing fans and customers to develop fission-like and improve the user's desire).

Wei Xin, the fourth phase of the second together Ling one.

This is the same as my idea at the time, that is, after reading the introduction of the applet, the more I feel that I should also make a small program, and now the business is also half-dead, or think of a way, just look for how to develop a small program on the Internet, and find that this thing still needs technology, and it also needs to operate, that is, there can be no problems when using it, so I still think it is better to find a development company to develop, and I found a platform like "Tianketong" at that time, and developed it, and the development was very fast. It's only five days from the beginning to the launch, and they are very enthusiastic to help me solve many problems later, and they also gave advice on how to operate the mini program, and now the small program is in use, which is not bad.

Hello, different industries have different promotion methods, establish a small program operation and promotion service that you understand about instant applications.

Which company do you **, he will call you the so-called routines, words, if you don't understand, just follow along. If you don't understand, ask me again.

Many friends don't know how to promote the Mini Program after it is launched, and they want more users to know about it in order to further use the Mini Program. How to promote the mini program? It's a concern for many operators, so let's take a look with Xiaomu.

1.Offline promotion.

The most common thing for offline promotion is to sweep, after the development of small programs in the past few years, sweeping has long become our daily habitual behavior. Merchants can go to the store to promote the Mini Program through the way of "Mini Program Code + Poster". Store staff can also directly guide users to place orders using the Mini Program, to cultivate the habits of users who visit the store, and to accumulate online savings user traffic for the Mini Program.

2.Circle of friends + community promotion.

The Mini Program is backed by the WeChat ecosystem, and Moments and community promotion are also one of the ways to promote the Mini Program. Merchants can share Mini Program codes or product sharing posters with their employees in the circle of friends to attract acquaintance customers, and then let acquaintances introduce acquaintances to attract traffic. Users can also be added to the member group, and benefits can be issued from time to time to attract users to renew and repurchase to attract new users.

Merchants can associate ***, through high-quality content marketing (such as sharing fitness dry goods and simple tutorials, new product release promotion, etc.), to attract precipitation and conversion of more users, when customers pay attention to your ***, you can see the relevant mini program, interested will naturally click into the mini program. Or in the form of a Mini Program card, insert a Mini Program card inside the Tweet. In the way of combining promotion, interested friends can long press the applet code to identify and enter.

4.Paid promotions.

Merchants with sufficient budget funds can also carry out a wave of paid promotion, such as placing Moments ads or other community ads, and through the accurate screening of the WeChat platform, they can accurately reach the target user group and carry out effective display, customer drainage and sales conversion.

5. Online + offline linkage and interoperability.

Products and services are the core of all industries, and for merchants with physical stores, they can use mini programs to create and extend more service scenarios, so that online and offline can not only promote and linkage, but also achieve service interoperability, form two-way drainage and order conversion, and improve user experience.

The above is an introduction to how to promote a good Mini Program, it is not difficult to make a Mini Program, and good operation is the key. I believe that doing a good job in the promotion of Mini Programs can help merchants better open the WeChat traffic market.

1. Offline promotion plan of the Mini Program:

1. Mini Programs can be promoted through cross-industry alliances (cross-industry promotion with common consumer groups).

2. Do offline promotion through specific scenarios (** do some ground promotion in relatively large scenes).

3. Promote through the way of local promotion (print the relevant promotional information in advance and promote it in the form of leaflets).

5. Promote through activity training (promote in the form of holding some activities).

2. Online promotion plan for Mini Programs:

3, through the promotion of nearby applets (each applet can add 10 geographical locations, within 5km of the geographical location, all applets can be free of charge, the closer the distance, the more front, there are a variety of different classifications, and the following classification column is also displayed according to the distance.) ）

4. Promote through keywords (A small program can add 10 keywords, which can be modified three times a week, and each review takes 7 working days.) Keywords should be selected as much as possible to be related to the region, brand, crowd, and core main business, and try to choose shorter, more popular).

Now it's all about using the circle of friends or you have a way to start a live broadcast to promote your products, you can also try it.

For merchants, it is not a problem to develop a mini program, because you can find a store owner mini program to customize the template. The shopkeeper mini program platform is committed to developing small program technical services, providing users with multi-level businesses such as product sales, solutions, and technical services. How to use the mini program well and how to promote it?

Poster plus ***.

This method of laughter can be identified as the most common method of promotion. The operation method is very simple, and the small program code is printed on some outdoor advertisements such as various posters, business cards, stores, brochures, etc., so that it can be seen everywhere. Xiao Cheng often sees a small note attached to the takeaway, and the small note is the merchant's small program code.

As we can see, as long as the operator adds a Mini Program to the WeChat platform article, users can jump directly to the Mini Program. Therefore, when we ** article, the mini program was also promoted - friends, various groups, and circle of friends.

Of course, all three of these methods are very primitive, so let's talk about new ones!

At present, advertisers can create new "in-text ads" in the background, and the CCPC ads in the *** article are connected with the products in the mini program. This method is several times more advanced than the transformation of the original text read by Liquid, and the user intuitively feels the product information, and the form is very novel.

In the face of such an entrance, we can actually refer to the routine of naming when the cave rises. First, have a good name. Xiao Cheng doesn't mean to let you go to a feng shui master! Internet names are based on being easy to call and remember.

It is important to emphasize here that if you want a name that has already been registered, you can add iconic English letters in front of or after the name, such as: "Meituan Takeout+".

This model is actually similar to the sharing of red envelopes in takeaways, including "Didi", which also uses this method to spread.

In addition to this, there is also a preferential model - sharing gift certificates. For example, Starbucks and Dior have tried this model to promote Mini Programs.

Starbucks can use the Mini Program to send coffee vouchers and electronic Starbucks Gift Cards to friends directly in WeChat. Dior uses mini programs to buy lipstick for friends, which is an explosive spread using social connections.