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1. For various consumer groups, the advertising has a high reach rate and good effect.
2 The number of times I get on and off the elevator every day is more, and the number of times the advertisement is read.
3. Good environment, the brand is easier to remember (quiet environment in the elevator, small space, close distance, exquisite picture, close contact, good communication).
4. The advertising in the elevator is not affected by factors such as season, climate, time and so on, so as to ensure the good benefit of advertising.
5. Low advertising costs and wide dissemination targets (hundreds of people get on and off the elevator every day for each business office worker, foreign office staff and consumers in each building).
6. **Large coverage, effectively providing a strong publicity platform for merchants.
7 During the time spent riding the elevator, the audience's vision will naturally focus on the advertising content. Change the passive to active of traditional advertising.
8 Point-to-point advertising to better obtain the corresponding audience customers, so that advertisers' investment is more accurate, and avoid wasting budget in a large number of ineffective people.
9 Visual Mandatory: Elevator Advertising Machine.
It is set in the elevator and faces the audience at zero distance in a limited space, which constitutes a mandatory viewing effect.
10 Psychological compulsion: As a short-term space in the elevator, people are in a restless waiting, and wonderful advertisements are easy to catch the attention of the audience.
11 Non-selective: Traditional TV has only 100 different channels, outdoor advertising is also overwhelming, there is only one advertising platform in the elevator, there is no choice, advertising inevitably enters people's field of vision.
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What are the advantages of <> advertising machine in elevators?
OBOO elevator advertising machine can solve the embarrassment between people;
Elevator advertising machine.
It is not affected by factors such as season, climate, and time to ensure good advertising benefits.
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Now as long as you take the elevator, you find that every elevator basically has advertisements, there are static advertisements, and there are dynamic advertisements. Many businesses like to choose to advertise in the elevator, what are the advantages of advertising in the elevator?
1. Accurate positioning
Advertising in the elevator, its positioning is very accurate, such as high-end office buildings, residences, hotels, shopping malls, etc., can be placed according to different groups of people to place different advertisements, this kind of advertising is very targeted, can very clearly capture the need for this group. This is not like casting a wide net like other advertising platforms, and it may not be effective. <>
Second, the cost is low and the interference is small
Moreover, the cost of elevator advertising is relatively small, and the interference is relatively less. For example, dynamic ads, then a dynamic ad will be placed in the small space of the elevator, and people will inadvertently see this dynamic ad when they take the elevator, and will not be disturbed by other ads. And in the sealed space, the impact of these elevators on people is very strong.
At the same time, it can maximize the advertising and revenue of the company. <>
3. Compulsiveness
We need to take the elevator every day, for example, you have to take the office building at least twice a day, which is the minimum, most people have many times. So in this small space, everyone is bored, at this time will go to see the advertisement, even if you don't watch, some dynamic advertisements in the elevator will force the people in the elevator to pay attention, and will not listen to it and forget, at this time the impression of these advertisements is very profound. <>
4. Repeat memory
And there are only a few advertisements in an elevator, and you make a few trips a day, which is a repetitive memory, and it is difficult for you to forget it through this repetitive memory. I can memorize exactly what advertisements are broadcast in the elevators I often take, which is obsessive memory. Elevator advertising has other advantages, it is not affected by the weather
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First, compared with TV commercials, elevator advertisements are very cheap and can be reused; the second is the specificity of the target group, which can attract more consumers; The third is to deepen the impression of the target group, after all, the utilization rate of elevators is very high.
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The biggest advantage of point 1 is that everyone can clearly see such advertisements, the second point is that the price is not very expensive, and the effect is also very good, and the biggest advantage of point 3 is that all residents can see such advertisements at once, which is clear and clear.
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Elevator advertising has a wide audience, and elevator advertising can obtain very accurate customers, elevator advertising has a high arrival rate, high binding force, and will also give some customers to read forcibly, the investment cost is also very low, and the cost performance is particularly high.
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That's because there is no signal when people are in the elevator, at this time people will look at the advertisements on the wall to understand the relevant content, it is more convenient, and the advertisements are not very expensive, and at the same time, people will have more understanding, and sometimes they will choose to buy.
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Summary. Analyze the advantages of elevator advertising from the following ten aspects:
2. Small interference: the closed elevator space determines that it can be disturbed by many other advertisements;
3. Full time: 24 hours without discount;
4. Low cost: low 1,000 advertising people, high cost performance;
5. High coverage: large coverage and a wide range of consumer target groups;
6. Low defects: the number of audience groups is stable and is not affected by external factors such as weather and environment;
7. Pertinence and uniqueness: the space in the elevator is limited, so the visual concentration is very strong, and the memory is really high;
10. Flexibility: 15 days can change the picture of the real estate, the ** on the publication, under the publication, replacement are convenient and fast.
What are the advantages of elevator advertising.
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The confined elevator space determines that it can be protected from the interference of many other advertisements; 3. Full time: 24 hours without discount; 4. Low cost: low 1,000 advertising people, high cost performance; 5. High coverage:
Large coverage and a wide range of consumer target groups; 6. Low defects: the number of audience groups is stable and is not affected by external factors such as weather and environment; 7. Pertinence and uniqueness: the space in the elevator is limited, so the visual concentration is very strong, and the memory is really high; 8. Compulsiveness:
Due to the closed nature of the elevator space, the elevator has a strong visual impact and a large forced reading; 9. Affinity: **The hanging position is low, and it is limited by space for careful reading; 10. Flexibility: 15 days can change the picture of the real estate, the ** on the publication, under the publication, replacement are convenient and fast.
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Elevator advertisements are generally charged on a weekly basis.
1. The compulsion of elevator advertising. Usually people are most bored when they are waiting for the elevator and when the elevator is running, especially when they look at each other in a small space of the elevator. At this time, people have a strong subconscious visual need, so elevator advertising has become the main target of people's attention.
2. The pertinence of elevator advertising. The audience of elevator advertising is a group with a higher level of education, higher income and strong spending power. From this point of view, the target consumer group of high-end products is the audience of elevator advertising.
3. The elevator advertising has a large amount of information transmission. The long display time of the special mega rubber points can just meet the needs of new products, brand communication, the delivery of new product listing information, and the needs of product information transmission.
4. The audience arrival rate of elevator advertising is high. Based on the characteristics of the elevator, such as the time waiting, the narrow space and the repeated seating of the audience, the inevitability and repetition of advertising reading are determined, and the initiative of the target customer to read the advertising content. The arrival rate is as high as 100%.
It can naturally strengthen consumers' sense of identity with new products and brands, as well as enhance the awareness, loyalty and association of new products and brands.
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