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First of all, Starbucks coffee is of good quality, and the coffee is wrapped in his whole atmosphere, including the decoration of the store, design, senses, vision, and his service, being able to remember your name, the three-minute rule, etc., and finally shaping such a story of the third place outside of life and work.
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Starbucks sells an American cultural consumption experience, and this experience integrates a full range of feelings such as sight, hearing, and taste beyond coffee skills, such as: relaxed and comfortable environment, gentle and beautiful **, smooth and delicate hot coffee, the staff's signature smile, and fluent English ......Each carefully selected and exquisitely furnished Starbucks expresses the same concept, how to feel the leisurely experience of a cup of coffee in the moment of fast life.
As Jesper Kunde points out in "Corporate Religion": "Starbucks' success lies in the fact that Starbucks has successfully created a 'coffee religion' characterized by the creation of the 'Starbucks Experience' in an era when the focus of consumer demand has shifted from products to services and from service to experience."
It is this feeling that creates petty bourgeoisie "I'm not in the office, I'm at Starbucks; I'm not at Starbucks, I'm on the way to Starbucks".
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Starbucks has several reasons for its success: ().
a.To provide excellent service to customers.
b.Pay attention to the assets of customers and employees.
c.Guaranteed excellent coffee quality.
d.It can fully integrate into the local cultural atmosphere.
Correct answer: ABCD
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Summary. Hello dear, glad to answer for you; What does Starbucks' success teach you All of Starbucks' products have a very familiar packaging, which can give people a fixed and deep impression of the brand. Such as the choice of furniture, fixed decorations and furnishings, the name of the product, and even the information and graphics attached to the cups, etc.
You can feel that at Starbucks, everything has been carefully and carefully designed. For example, in New York, where I live, Starbucks even has a small cardboard box in the store for business cards for managers and assistant managers. This seemingly simple little setup is actually very clever!
This can make customers feel very good about Starbucks, and it makes customers feel that there are people at Starbucks who are responsible for them, and Starbucks will never abandon their responsibilities. And responsibility, in today's business environment, is becoming more and more rare.
Hello dear, glad to answer for you; What does Starbucks' success teach you All of Starbucks' products have a very familiar packaging, which can give people a fixed and deep impression of the brand. For example, the choice of furniture, the fixed decoration and furnishings, the name of the limb and branch, and even the information and graphics attached to the cup, etc. You can feel that at Starbucks, everything has been carefully and carefully designed.
For example, in New York, where I live, Starbucks even has a small cardboard box in the store for business cards for managers and assistant managers. This seemingly simple little setup is actually very clever! This can make customers feel very good about Starbucks, and it makes customers feel that there are people who are responsible for them at Starbucks, and Starbucks will never abandon their responsibilities.
And responsibility, in today's business environment, is becoming more and more rare.
Dear, the following are related extensions, I hope it will be helpful to you. Starbucks' way to make a profit is actually through a "common emotion". You might want to compare it with Starbucks to see if your brand does the same and what you can do to make it happen.
It's actually very simple, just imagine, if your judgment, taste and ability to continue to surprise and delight your customers, so that they have a sense of trust, in fact, you already have a very valuable partner who is not limited to limited store space.
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