What is a good advertorial How to write the best advertorial?

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

The first thing to do when writing an advertorial is to choose an entry point, that is, how to perfectly embed the information such as products, services or brands that need to be promoted.

Design the structure of the article, grasp the overall direction, control the trend of the article, and choose a strong headline.

Improve the overall text, enrich the content according to the framework, and polish the specific content.

Communicate and improve repeatedly. Of course, if you need a better advertorial, then you can find a public relations company or a reporter to write it, and there are many individuals on the Internet who provide professional advertorial writing services.

Lower hook. Grab attention from the start.

The title should be attractive, such as my senior sister who went to Tsinghua University, earning millions a year, and now she is doing micro-business.

I don't remember which copywriter said it, your first sentence was written to attract readers, the second, the third...All are written to grab the reader's attention.

When it comes to **, I also have to give a few more anchors, such as who sells thousands of products for that product, and my family sells 999 now because there is no middleman. Now do activities, as long as 666, you can buy it. Plus a bonus....

It is recommended that you read more copywriting books, there is quite a lot of knowledge in them. I just said a few articles, and I didn't know what kind of product advertorial you want to write, so I only said a few words.

I hope you write excellent advertorials.

1. A good title is half the battle.

For readers, the title is the first part they see of the advertorial, and it is also the first impression of the advertorial, so having a good title almost determines most of the success of the advertorial. But for beginners, how to write a creative headline that attracts readers? We can start with the following.

First, combine popular events and topics, synthesize them into keywords and write them in the title. In this way, when netizens use search engines to query, our advertorials can have the opportunity to appear in front of netizens, and it will be easier for people to see and click on, so as to increase the number of clicks and improve the conversion rate. But be clear, when writing about popular events, you must find a good entry point, and the content of the article and the title must at least match, even if it is not good, there must be a trace of connection.

Otherwise, Qingqi will become the title party that everyone shouts and beats.

Second, poke at the user's pain points. There is a saying in marketing called pain point marketing, and the so-called pain point is the dissatisfaction, anger and sadness in the hearts of netizens. Everything in the world has more or less problems, and when there are problems, customers will look for solutions, and when the pain points reach a critical value, users will be extremely eager for solutions to problems.

Therefore, when we write advertorials, we must continue to guide customers, stimulate customers' pain points, and make them have a strong interest in buying our products.

2. The structure of the article is clear.

The writing of the advertorial should not be sloppy, it should be carried to the most basic upper and lower coherent, the sentences are smooth, the expression is appropriate and accurate, and the focus of the article should be clear, so that people can understand it at a glance, so that they will not know what to do after reading. Here, Mr. Han also summarized three common advertorial structures.

The first type, narrative news soft text structure, this kind of soft text is generally used for corporate publicity, brand activities and other communications, the text does not use too many modifiers, more straightforward and direct, advertising meaning is also more obvious, this kind of soft text is suitable for better writing, and at the same time has a certain experience in Internet soft text writing There are many writers.

The second type, event comment advertorials, experience and technology advertorials are more common, corporate advertorials, planners on some hot events on the Internet, popular people to express their own comments, and at the same time clever placement of advertisements.

The third is the empirical and technical soft text structure, this kind of soft text is that the soft text writer will be familiar with the technology, experience free of charge through the form of the article to share on the Internet, can attract the attention of a group of people who want to be helped by professionals in the professional field, so as to get spread, writing this kind of soft text requires the writer to continue to accumulate experience and summarize, must not be false, fictitious and deceitful.

Yes. It is helpful and inspiring to the big front model, and can be directly applied to practical life to solve problems.

It is written in the article that solving a certain thing has the steps of Wang Ji's body trapping, and using this method can produce direct results.

The way is simple, practical, and it is a good article.