How to write a promotional ad advertorial? How to write a company promotion advertorial

In the promotion of advertorials, logic is the basis for writing advertorials, and it is the source of persuasive copywriting. Only an advertorial with excellent content and full of logic can be regarded as an excellent advertorial.

However, in fact, many novice copywriters and even senior copywriters are prone to fall into some basic logical mistakes, such as writing a bunch of "x big reasons why you have to buy xx", but they can't give enough strong and strong correlation conclusions to support.

This kind of copywriting, even if it hits the consumer's pain point, cannot be a reason for the consumer to buy your product or service.

So, in the writing of copywriting, how can you write a logical and high-quality advertorial? Medium Box summarizes the following 4 tips.

1. Inductive method (juxtaposition).

Induction is a method of juxtaposing several different facts, finding common points from these facts, and thus drawing conclusions. For example:"Wu Yanzu is 1.8 meters tall"、"There are eight-pack abs and mermaid line"、"The facial features are three-dimensional like marble statues", derived"Wu Yanzu is a handsome man"This is the inductive method, and the first three reasons are juxtaposed.

In the writing of advertorials, you can follow this technique, by listing the different characteristics of several products, and finally summarize an attractive point.

2. Deductive method (tandem type).

Deductive method is a method of combining a fact with a law corresponding to it (decision, general knowledge, statute, etc.) to arrive at a conclusion. For example:"Actors can act","Wu Yanzu is an actor", the conclusion is"Wu Yanzu can act"。

In specific writing, since the deductive method is generally more cumbersome, it is best to avoid using it at the key level, and instead use the inductive method more. Even if the deductive method is to be used, the reasoning steps should be limited to four, and the conclusion should not exceed two, otherwise it will be too complex and make it much more difficult to understand.

3. Use pyramid charts to sort out logic.

Pyramid charts are a commonly used writing tool at McKinsey & Company. It is based on the idea that the human brain automatically organizes everything it finds in some order. For example, when the ancient Greeks looked up at the starry sky, they saw various patterns composed of stars, the constellation Ursa Major and the constellation Orion, rather than a bunch of scattered stars.

Usually when we use pyramid-shaped copywriting, we will put the important point conclusion at the top, and then gradually follow the idea, we should find at least 3 reasons to support the conclusion, and they will form the base of the pyramid.

4. Use of Data.

Generally speaking, numbers or data are the most convincing to justify. For example:"The sales volume is leading in the country", it's not as good as"For every 10 cans of herbal tea sold in China, 7 cans are JDB"persuasive; "Extra-large capacity", it's not as good as"Put 1000 songs in your pocket"It can impress consumers more. Therefore, some numerical data can be appropriately combined in advertorial writing to increase persuasiveness.

Advertorial marketing needs to have excellent content as the foundation, and the common denominator of high-quality advertorials with excellent content is clear logic. It is not difficult to master the 4 skills of media box sharing, and practice and apply them repeatedly, and write logical and high-quality advertorials.

How to publish the advertorial to promote the effect better, remember these 5 requirements!

01 Improve your advertorial writing skills.

Advertorials are the basis of advertorial promotion, which will never change. Without quality advertorials, everything is impossible.

02 Participate in social activities in a targeted manner.

Who are the groups targeted at advertorial promotion, what kind of characteristics do they have, what are their preferences, and what are ......None of these contents can be answered completely by sitting in the office, although a lot of things can be saved with the help of big data, but if you participate in some targeted social activities and talk to user groups, you will definitely have a deeper understanding.

03 Exercise the ability to capture hot events.

Keeping up with current affairs is an indispensable thing to do advertorial promotion, regardless of whether it can be linked to its own advertorial promotion, but this is one of the basic abilities necessary for marketers, and it is also one of the key factors to improve from 80 to 90 points.

04 Be good at imitation and reference.

Creativity is the heart and soul of any advertorial promotion, but where does creativity come from?

Sudden inspiration is naturally a pathway, but too uncontrollable; So, another way is to learn from imitation. The truth of this has been verified by countless enterprises and individuals.

05 Select high-quality advertorial publishing cooperation platforms.

Whether you can choose a high-quality advertorial publishing platform for cooperation is an important step from 80 to 90 points.

For advertorial publishing, choosing "Media Box" is a very good choice, an industry-leading publishing platform to help brand communication be more efficient.

This has a great impact on the ranking and inclusion of **. Rich internal links not only make the user experience better, but also provide a very good experience for search engines. When an internal link appears in the text and is marked with anchor text, this anchor text is very critical for search engines, because the search engine will judge the content of the A-tag and think that it is doing so to connect to the outside**.

Then the anchor text in this tag must be very relevant to the title, so the content and topic in tag A are very helpful for ranking. At the same time, the linked web pages will also be recognized by one, which in turn will be recognized and understood by all. However, for the benefit of the current page, many webmasters did not understand it before, so everyone must pay attention to the importance of internal links.

Wei Mingzi understands how to pile up.

The creative information articles in Time Wealth have promotion advertorials Fan Wenha.

The common method is to find the entry point first, which can be a hot spot, such as migrant workers who are very popular, afternoon tea, etc., from these points to diverge, and then implant their own product content;

In addition to hot spots, it can also be a point of view, a phenomenon, such as selling bath towel racks, which can be cut from bathroom storage, and then sort out some storage points, and then implant their own products; For example, selling cups can be cut from themes such as health preservation and tea drinking.

The more advanced ones are that some large ones are still common from some current affairs hotspots or Internet explosion points, and the previous copywriting is almost all their own views and content, and only in the end is implanted into their own products through a point. For example, you can start from the summary of Internet hot words,The previous part has been talking about Internet hot words,Finally, tell you that a certain input method can automatically fill in network hot words,It can be an input method of promotion advertising。

Advertorials are a form of advertising, as opposed to rigid advertising. The essence of advertorial advertising lies in a "soft" word, which is like a needle hidden in the cotton, which is collected but not revealed, and the enemy is invisible. By the time you find out that this is an advertorial, you have coldly fallen into the trap of well-designed "advertorials".

In order for advertorials to play a huge role, they have a certain relationship with humanistic writing, skills, and publishing.

1. Advertorials should be valuable to readers.

The first step in writing a good advertorial is the topic that users are interested in, and the main place to publish it can be the Jinsui Push advertorial platform, search for relevant information, sort out, and finally eliminate the strangeness between readers. Let readers recognize and trust you in your article.

2. Seize the inspiration to write an advertorial.

No matter what you write, inspiration is very important, no inspiration, no time to organize, you can record or organize resources first, for the capture of inspiration, Weibo does a better job in this regard, you can share your inspiration with friends and people who follow you anytime and anywhere. At the same time, the important role of network marketing in the future, although it is a new thing, daily life marketing is very large, especially the most fresh topics in advertorials, in order to attract users.

3. Write advertorials according to your needs.

Each enterprise is different from the method of writing hot spots and opinions, there is a lot of information on the Internet, and the advertorial is commercial, and it is necessary to set a good direction for the article before writing, even if the information of the product is meaningful.

4. An attractive topic can bring unexpected results.

The title is like a human face, the content is like a person's expression, and I can't think of even a mysterious title, an incomprehensible title, I feel that the content of the article is the most novel, a vivid, attractive and hot topic.