What is advertorial promotion, how to write and publish advertorials?

The reason why the advertorial I learned on the Internet is called an advertorial is that it is a "soft" word, like a needle hidden in cotton, which is collected but not revealed, and the enemy is invisible. You can find a media company to help you send it, Wenfangge Media Company is very good, not only in Sina, NetEase, Xinhua, Phoenix, Tencent, CCTV and other 3000 portals and places**, but also want to publish which** can be released after direct payment, ** and on the official website public. There are still many advantages.

In fact, it's very simple, if you have time, you can find a self-service platform, and if you don't have time, let others help you send it. I work with Tui, you can send it yourself or they help send it, and it's not expensive.

At present, the delivery channels of advertorial promotion include the following:

1. News**, news** release has a relatively more authoritative advertorial.

2. Blogs, use blogs regularly, and you can also promote advertorials through your own blogs, but you need some original news.

3. The forum Internet service system, which provides that each user can publish information or put forward demand release.

4. The advent of the social platform and the micro-** era has gradually become familiar to big Vs and Internet celebrities, and the fan economy has also been sought after by many users.

5. Q&A platform, a large number of promotion of Q&A platform content is also a good traffic**;

No matter how well the advertorial is written, it is useless to publish it, in order to publish the advertorial more systematically, you can operate it through a professional advertorial promotion platform, and use your own **resources to release the news to the major **and news**.

Publishing channels for advertorial promotion.

Many businesses and individuals want to do soft marketing, but most of them have doubts and don't understand how to do soft marketing well. This article will explain how to do a good job in advertorial marketing with the process of advertorial marketing. 1.

Soft text marketing research "You don't have a say without surveys," and the importance of surveys is not too much to describe. Here we will always discuss what aspects of advertorial marketing are involved. a.

The focus of internal research should be on the construction history, business scope, business scale, enterprise qualification, business performance, corporate honor, structure, experience and lessons, customer base, management model, office environment, public welfare activities participated by the enterprise, and the working and living conditions of employees. b.External researchExternal research includes:

Recent industry developments, hot news related to the company, habits and characteristics of customer groups, competitors, etc. Through the research of the above two aspects, we can correctly know ourselves and the enemy, and lay a good foundation for the success of the entire soft marketing project.

The promotion of advertorials is truly rolled out, starting from putting advertorials into various channels and publishing them. How to choose a platform for cooperation is a very important part. The dimensions considered are nothing more than three points - cost, quantity and quality, and ease of operation.

Be sure to choose a formal and reliable platform to cooperate.

,Advertorial promotion on the Internet is mainly to do the quantity,I was looking for him to send it,The front is to deduct Wei.。

Advertorial, as opposed to hard advertising, refers to the "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company. Compared with hard advertising, the reason why the soft text is called the soft article, and the subtlety of doing the soft text promotion is to find the best and push it, so that the user is not subject to the promotion of forced advertising, the perfect combination of article content and advertising, so as to achieve the effect of advertising.

Classification of advertorial marketing: Classification and promotion of advertorials from the presentation form, the main form.

1. Classification from the presentation form: advertising on the page, special issue and special page, publicity on the news page, any marked as a news report, is really advertising.

2. Classify from the perspective of the role of advertorial marketing.

The first category: promotion of advertorials, the main form:

Fourth, web letters, most of which are a pattern in which a domain name has only one web page.

Fifth, send sales letters or posters by e-mail.

Sixth, it is directly introduced in newspapers and magazines or related product knowledge.