What is the difference between traditional e commerce and social e commerce?

1. Traffic acquisition.

1. Traditional e-commerce has a common feature, that is, it has an aggregated traffic center, and the merchants on the platform compete for the ability to obtain traffic.

2. Social e-commerce is to open up its own capabilities, not for the purpose of traffic, to help new traffic ends (merchants) to do a good job, from the traffic aspect, the current most active platform is WeChat, the launch of unbounded marketing, so that traffic empowers merchants, so that merchants can avoid traffic troubles.

Second, customer precipitation.

1. After the transaction of traditional e-commerce customers, it will still be attributed to the big platform, you can only continue to repeatedly invest in traffic and ranking costs, the customer is still the platform, and in recent years, the e-commerce enterprises are basically investing more and more, the profit is getting lower and lower, the customer has no precipitation and instability, and may choose other merchants at any time, the platform is blocked or not done, and the customer will be gone, because the customer is entrusted to the credit endorsement of the big platform is a centralized model.

2. Social e-commerce is a decentralized model that relies on credit endorsement for content experience and sharing. Through the social e-commerce operation model, we do business with a group of people, establish a relationship with customers, and the customers are their own, constantly circulating, integrating into a closed loop of data, so that customers can precipitate transactions and fission new traffic.

**The customers of e-commerce are consumers, and the customers of social e-commerce are consumers.

Let's start with the conclusion, the difference lies in the different ways and paths of traffic acquisition and distribution.

Social e-commerce is more like the early **** customers, allowing merchants to mobilize their own customers or others to spread the exclusive links of these ** customers, and divert traffic for the store by obtaining commissions, a bit like the customer push model of social e-commerce.

The earliest public's perception of social e-commerce was mainly Internet celebrities, who started by clothing on Weibo, and then relied on selling goods to convert. Internet celebrity Zhang Dayi sold more than 20 million sales during the last live broadcast, and the results were jaw-dropping. Wu Zun's live broadcast only sold 1.2 million milk powder.

What we now call social e-commerce refers more to those who have left the traditional e-commerce platform, or hope to use the WeChat dividend to rise a group of e-commerce players, most of them use the e-commerce tools of third-party platforms, and then bind them to their own market expansion.

This group of players is a little different from the Internet celebrities, although they also want to create their own traffic centers and entrances like Internet celebrities, but the difficulties are much greater than imagined, and some of them directly copy the gameplay of micro-business.

Most social e-commerce companies like to advertise on some public accounts, but the accuracy of this type of traffic is much lower, and the conversion and retention are very low. Since there is no centralized traffic portal, they can't improve their rankings by optimizing baby detail pages or optimizing product keywords. For the traditional e-commerce game, these two things must be done every day, but for social e-commerce, the first thing before opening a store is mostly to add as many friends as possible to yourself by sending things, and then guide these friends to your store to place orders and increase brand endorsement, such as mova.

If there is no problem with the brand and the product, there is nothing wrong with playing like this. However, many players ignore a problem, that is, the user's adaptability to a piece of information, and they regard crazy swiping as the first priority like micro-businesses. If you want to make your store decoration look better, how to improve your brand packaging and product quality is the most important issue for social e-commerce.

The success or failure of traditional e-commerce may depend on traffic, but the success or failure of social e-commerce depends entirely on the user's reputation.

1.Customer acquisition is done differently.

Traditional e-commerce is dominated by traffic, which drives more sales; Social e-commerce is all about social sharing. WeChat is a typical case of social e-commerce, but WeChat also faces many disadvantages and needs to be further transformed and upgraded.

2.The customer base is different.

If you analyze the customer base from point to line, traditional e-commerce is peer-to-peer and faces the public group. The business it does is very popular. The customer is unstable and may choose other businesses at any time; Social e-commerce is peer-to-peer.

It's just doing business for a group of people through social networks and building relationships with customers. Customers are their own.

3.The product structure is different.

Traditional e-commerce deals in popular products with high cost performance. Due to its certain lag, it sells popular things, implements the best war, and then wins customers through cost performance; However, on the contrary, social e-commerce operates a combination of high-quality multiple products, that is, it may be relatively high, it is not a single product, but a combination of these products.

The differences between social e-commerce and traditional e-commerce are as follows:

Traditional e-commerce is centered on goods, while social e-commerce is people-centric. Traditional e-commerce is that after someone buys the goods, you know who your users are, and the link between you and users is the goods. Social e-commerce, first of all, is to establish a connection between people, then build trust, and then sell goods, before selling goods, more than half of the users, you may already know.

Traditional e-commerce users are funnel-type, such as finding 10,000 visitors, and then converting 500 orders through visual and customer service. Social e-commerce is divergent, for example, find 100 loyal users, let them share, and each person helps sell 5 orders. The traffic of traditional e-commerce is more dependent on search, and the traffic of social e-commerce is more dependent on the sharing and communication between people.

Introduction to e-commerce

E-commerce usually refers to a wide range of business activities around the world, in the open network environment of the Internet, based on the client, server-side application mode, buyers and sellers do not meet each other to carry out various business activities. It is a new business operation model that realizes consumers' online shopping, online transactions between merchants and electronic payment, as well as various business activities, transaction activities, financial activities and related comprehensive service activities.

There are many different definitions given by countries, scholars, and business people according to their own status and the different angles and degrees of participation in e-commerce. E-commerce is a business activity centered on commodity exchange by means of information network technology. E-commerce, electronics, is a kind of technology, is a means, and business is the core purpose, all means are produced to achieve the goal.

Summary. The biggest difference between social e-commerce and traditional e-commerce lies in the changes in the three factors of goods, fields and people.

In the 90s, when commodities became more and more abundant, the field (channel) became more and more important, and at that time, everyone was working hard to build channels, because channels are king!

In the Internet era, the rise of e-commerce, the traditional e-commerce represented by ** and Jingdong is a sales platform centered on goods and fields (platforms) and around commodities and chains.

Social e-commerce is people-centered, and it is an e-commerce model with the social relationship chain as the core, not taking the display of products as the sales model, but through the social chain, users share and disseminate, forming a word-of-mouth effect, thereby stimulating product sales.

For example, when buying something in **, you need to search, select, and compare before placing an order, while in the live broadcast room, there is no such process, as long as you like the experience of using goods shared by others, you can buy it directly.

What is the connection between traditional e-commerce and social e-commerce?

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The biggest difference between social e-commerce and traditional e-commerce lies in the changes in the three factors of goods, fields and people. In the 90s, when commodities became more and more abundant, the field (channel) became more and more important, and at that time, everyone was working hard to build channels, because channels are king! In the Internet era, the rise of e-commerce, the traditional e-commerce represented by ** and Jingdong is a sales platform centered on goods and fields (platforms) and around commodities and chains.

Social e-commerce is people-centered, and it is an e-commerce model with the social relationship chain as the core, not taking the display of products as the sales model, but through the social chain, users share and disseminate, forming a word-of-mouth effect, thereby stimulating product sales. For example, when buying something in **, you need to search, select, and compare before placing an order, while in the live broadcast room, there is no such process, as long as you like the experience of using goods shared by others, you can buy it directly.

What I'm asking about is the connection between them, not the difference.

Hold on. There is no different type of connection.

I want to ask you what you're looking for.,Will it be again.,QQ browser,Browser,Find the same.。

Impossible.

Traditional e-commerce is distributed by the platform, and users are also for the purpose of consumption, while social e-commerce needs to rely on the sellers themselves to drain the traffic, but the proper operation of social e-commerce, the conversion will be much better than the so-called traditional e-commerce, consumer stickiness is better, and the repurchase rate will be relatively high, while the consumer stickiness of traditional e-commerce is very poor, and the repurchase rate is not high.