How to play the social e commerce of Douyin Mini Program?

Among the many ways to dig Douyin, drainage and selling goods is still the most promising one for monetization, but there are already product windows and small stores, is it still necessary to make a small program? Let's compare the two:

Threshold: Small stores and commodity windows are settled in the system, and the deposit is required separately, and the stores on other e-commerce platforms need to reach the corresponding level to apply, and the number of fans is required to open a small store by 300,000;

Mini programs, no entry fees, no fan requirements, no third-party stores, and almost no entry barriers.

With the help of the "Douyin" function, any Douyin account can become a "distributor", and the plug-in ability of the Mini Program itself makes it possible to join groups, bargain, and seckill.

Profit: Since the commodity window is the first-class customer model, you can only get a small part of the commission after the transaction, although the Douyin store is a self-operated product, but it needs to pay a commission to the platform, while the mini program does not have a commission.

Third, after playing Douyin for a long time, you will find that the people on Douyin are either beautiful or talented, and those who don't have love between couples. Therefore, the content should be considered in a good direction.

Fourth, the content must be rich, as long as you don't touch the relevant regulations of Douyin, you can sing and dance, funny, piano, chess, calligraphy and painting, etc.

Fifth, participating in activities is also one of the important ways.

Now 5G is being advertised everywhere, and the short ** is on the tuyere, and Douyin is the best in the short **. Whether it is for enterprises or individuals, it is necessary to form a team if you want to grasp this outlet to understand the operation of Douyin.

Now the Douyin training on the market is exaggerated propaganda and cutting leeks everywhere, it is not recommended to go to ** to participate, you can go to the [Night Wind Training Resource Library] A few dollars can get a bunch of teaching materials to learn by yourself, basically you will Don't spend money in vain.

Douyin Mini Program is accurately called short ** e-commerce, live broadcast e-commerce, and talent e-commerce, compared to today's Douyin Mini Program of Douyin business, which is specifically for the future Douyin short ** e-commerce to launch the talent delivery function, as a future Douyin Mini Program and a new e-commerce model to provide a monetization tool.

Induce sharing: We commonly use sharing to send red envelopes and participate in a group. This is a direct inducement, a visible benefit.

Human Strategy: Why not just use other people's experience? This is because we cater to different groups of people with different products, so we need to develop some strategies for this part of the population.

In this way, it can be disseminated more effectively. For example, if your product is positioned as a CEO group, then the motivation for this part of sharing is not a material reward, but a kind of self-realization or self-challenge.

The steps to do Douyin e-commerce are as follows:1. Category selection.

New merchants: smart home, creative cultural and creative, sports and outdoor, customized DIY (easy to get started).

Old merchants: food and beverages, toys and musical instruments, shoes and bags, clocks and accessories, maternal and child products.

Second, the store infrastructure construction.

1. Basic settings of the store.

2. Merchant Guarantee and Rights.

3. Shipping cost setting.

Third, the selection of products on the shelves.

Product selection is an important part of doing a good job in e-commerce, and good products will bring their own traffic. Whether you are doing a non-source Douyin store or live streaming, product selection is the most important section.

Fourth, the optimization of commodity shelves.

Category attributes: Don't misplace categories; The property is 100% complete as much as possible; If the material can be selected, other will be selected; Brand selection is unbranded.

Main image optimization: do not appear the brand logo; Don't blur, splice, exaggerate; Be sure to have a white background map; Differentiated multi-platform map finding; The first picture of the main picture should be clean and meet the requirements of the painting style.

Fifth, marketing strategy positioning.

Pricing method: research first, observe peer coupons later**; Observe peer** range repricing.

DoneDouyin e-commerceThe steps to be taken are:

1. First of all, we operate Douyin e-commerce and other platform e-commerce.

It's all the same, we need to put building trust with our users first, so that we can continue to operate for a long time.

2. What we should take into account is the products we sell in Douyin e-commerce, whether the product quality is passable, etc., and we must let users recognize your products.

3. Second, what we need to take into account should be the user, no matter what we are selling in the first place, what we need to take into account should be the user's needs.

Any e-commerce platform is inseparable from building trust with users; We should start from the product and adhere to the product quality; From the customer's point of view, grasp the customer's needs in real time; Note** and the same industry field of the product.

1. Advertising monetization. When your followers reach a certain level, an advertiser will come up, the advertiser will give you money, and you will shoot ** for the advertiser and post it on Douyin. There is also a way that is only responsible for releasing **, which is called straight hair. This kind of head player who is biased towards Douyin.

2. Multi-platform monetization. If your Douyin account can lead the trend, most fans will find this account on Weibo, *** and other platforms, providing you with a variety of forms and ways to monetize.

3. Personal realization. In the content of Douyin's short **, appropriately and skillfully leave ***, guide fans to add letters, and then show the reputation and attraction of the stool in the WeChat circle of friends, seeking to realize. This kind of change of head type is also relatively common.

4. Realize the jujube segment of the Douyin shopping cart. MCN institutions and individuals on Douyin have shopping cart permissions, which is actually a form of e-commerce monetization. E-commerce monetization is currently the most common and effective way to monetize online.