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Marketing may have a relatively low threshold, there are many people competing for this job, the pressure is relatively large, and the outside world does not understand the real positioning of marketing, marketing is mainly planning, communication, branding, promotion, sales, copywriting, the specific position is brand specialist, advertising design, promotion specialist, micro-marketing specialist, copywriter, planning specialist.
Generally speaking, those who study have more employment opportunities in economically developed areas, first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, which are more suitable.
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There are several career directions in marketing (in addition to enterprises, they can all be called third-party companies):
1. Advertising companies.
Advertising companies are engaged in advertising planning, mainly in communication, and must have a good understanding of brand and communication, and have creative ability.
However, advertising companies are also divided into creative (design, film and television), partial case planning, etc., which are marketing majors, and the transformation of creative classes is larger, so it is recommended to go to comprehensive advertising companies, such as 4A.
2. Marketing company.
This kind of company focuses on sales and channel management, and mostly focuses on "helping enterprises establish a regional sales channel and open the market, or promote the growth of sales in a regional market" as the main operating content, such as Shengchu, a marketing company specializing in liquor, and a real estate sales company.
3. Consultants.
There are many such points, some do corporate culture consulting, some do brand strategy consulting, some do management consulting, and some do human resources consulting. It is more in line with the direction of marketing, which is represented by "Kotler", "Trout China", "Reece China", "Actually, it is more complete, and marketing is also done, but it is customary to classify it as this category".
4. Enterprise Marketing Department.
There's nothing to say about this, the key is what company to go to. The position is generally "Marketing Specialist, Marketing Manager, Planning Manager, Planning Manager, Brand Manager, Brand Manager, Channel Specialist, Channel Manager", and the functional difference can be seen from the name.
5. Public relations company.
Public relations companies are also divided into several categories, there are full-case public relations companies, event execution classes, press release companies, conference marketing classes, etc., it is recommended to go to the full-case public relations company, this kind of company generally includes the functions of the latter types of companies, the key is to do "planning" for customers first, and then do the implementation, while other companies can only do execution, even if there is planning, it is also the implementation of detailed planning, there is not much development prospect. The better ones in China are BlueFocus, Wanbo Weiye, etc. (you can go under the top ten public relations companies).
6. Market research institutions.
If you want to do market analysis and research, it's also good to go to such companies, such as New Generation, Zero, CTR, etc., but it can be a bit boring. This still depends on personal interest.
7. Income.
It is promising to do any category, as long as you do it in the middle and upper reaches, the income is relatively easy, and the key is that personal interests are different.
Personally, I think that the consulting class will be more promising, and it is a front-end strategy class, as long as the development is good, the income is very rich. The salaries of advertising agencies are not high anymore, and they all earn money from working overtime.
PR agencies are slightly better than advertising agencies. The enterprise marketing department, unless you enter an IT network company, or an internationally renowned company such as Procter & Gamble, will generally develop slowly.
On the whole, third-party companies can help individuals improve their capabilities quickly (the difference is only the direction of improvement), while enterprises are relatively stable.
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When filling in the college entrance examination, many candidates and parents are very concerned about whether the marketing major is good or not to find a job. The following is a compilation of "Is it easy to find a job in marketing majors and what are the employment directions".
Is it easy to find a job in marketing majorsMarketing personnel are indispensable talents for all enterprises, especially large enterprises. There are more than 2,000 talent exchange meetings organized or co-organized by China's business community, and at each talent exchange meeting, marketing personnel are the most popular and in short supply.
With the increasingly fierce competition in the market, this momentum will become more and more fierce in the future. Marketing talents are in great demand, it is easier to find a job, and the requirements for academic qualifications are not very high.
With the rapid development of China's economy, the competition for talents is becoming more and more fierce, but the demand gap for marketing majors is getting bigger and bigger, and the employment prospects of marketing are very impressive. Marketing is a major in high demand, which is needed by all kinds of enterprises, and the employment prospects are very broad.
With the continuous improvement of China's market economy, marketing has infiltrated into all kinds of enterprises, not only foreign-funded enterprises, private enterprises, but also state-owned enterprises are also talking about marketing. Fengla people will also have a deeper understanding of the concept of marketing, so the demand for talents in this area will continue to be optimistic, and there is a possibility that it will continue to heat up.
What are the employment directions of marketing majorsGraduates can be engaged in market research, marketing planning, advertising planning, market development, marketing management, sales services and teaching and scientific research. Marketers are indispensable talents for large enterprises, and most small businesses tend to confuse the concepts of sales and marketing.
Marketing: market researchers, business data analysts, advertising designers (including graphic designers and advertising editing production personnel), business modeling personnel (including commercial site selection personnel, feasibility analysis and analysis of enterprise expansion investment projects), business big data researchers, user portrait producers.
Operation: Accounting (need to obtain the corresponding qualification certificate), Legal (need to obtain the corresponding qualification certificate), corporate consultant (the enterprise can ask the marketing staff how to solve the problems encountered in the business collapse, such as the problem of employee mobility), human resources specialist, customer relationship management specialist, business development specialist, etc.
Marketing companies mainly focus on marketing and channel promotion. This branch mainly helps enterprises to establish a regional sales channel or open a regional sales market. Marketing graduates have learned a lot of market knowledge and have a certain understanding of the market, so they can work in marketing companies.
Consulting firms. There are many consulting companies in the society, some of which do business management consulting, some do brand strategy consulting, and some do marketing promotion consulting. Consulting companies often deal with companies and markets, which is very suitable for marketing students.
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Marketers are indispensable talents for every business, especially large enterprises. According to China's relevant statistics, from the mid-80s of the 20th century to the present, China's business community has organized or co-organized more than 2,000 talent exchange meetings, and every time the talent exchange meeting, marketing personnel are the most popular, the most in short supply of talents, with the increasingly fierce market competition.
Marketing mainly refers to the development of business activities and sales behaviors for the market, including market development. Marketing, also known as marketing, marketing or marketing, MBA, EMBA and other classic business management courses include marketing as an important module for the management and education of managers.
Major Majors in Marketing: Business Administration, Basic Accounting, Financial Management, Fundamentals of Management, Marketing, Market Research and Marketing, Marketing Planning, Business Negotiation, Human Resource Management, Fundamentals of Economics, Merchandising, Statistics, E-commerce, Logistics Management, International Business, Customer Relationship Management, etc.
Marketing is a process of handing over goods or services from producers to consumers, and is a series of activities centered on enterprises or other organizations to meet the needs of consumers.
Marketing is a more practical type of economic management major, in today's gradual improvement of the market economy, for enterprises and companies as independent economic entities, if there are no professional marketing talents, with scientific and modern marketing means to "do business", it will certainly not be able to survive in the fiercely competitive market. Marketers are indispensable talents for every business, especially large enterprises.
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1. Graduates majoring in marketing can be engaged in market research, marketing planning, advertising planning, market development, marketing management, marketing services and teaching and scientific research, and can also continue their studies in universities and research institutions at home and abroad. It can also be engaged in enterprise marketing management, customer resource management, network marketing management, marketing diagnosis, market research and consulting in enterprises and institutions such as industry and commerce, foreign trade, finance, insurance, tourism, real estate, etc. However, it will be easier to find a sales job in a private company when you just step into the society, although the treatment and benefits of foreign enterprises will be better, but the recruitment will only recruit experienced sales personnel, and the employment requirements for sales personnel will be very high, and it will be stricter, and the competition will be more intense.
2. Market: market researchers, business data analysts, advertising designers (including graphic designers and designers), business modelers (including commercial site selection personnel, feasibility analysis and analysis of enterprise expansion investment projects);
3. Business: accounting (need to obtain the corresponding qualification certificate), legal affairs (need to obtain the corresponding qualification certificate), corporate consultant (the problem encountered by the enterprise in the operation can ask the marketing personnel how to solve, such as the problem of employee mobility), human resources specialist, customer relationship management specialist, business development specialist, etc.
The knowledge connection and employment scope of marketing should be larger.
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