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Graduates majoring in marketing can be engaged in market research, marketing planning, advertising planning, market development, marketing management, sales services and teaching and scientific research, and can also continue their studies in universities and research institutions at home and abroad.
It can also be engaged in enterprise marketing management, customer resource management, network marketing management, marketing diagnosis, market research and consulting in enterprises and institutions such as industry and commerce, foreign trade, finance, insurance, tourism, real estate, etc.
However, it will be easier to find a sales job in a private company when you just step into the society, although the treatment and benefits of foreign enterprises will be better, but the recruitment will only recruit experienced sales personnel, and the employment requirements for sales personnel will be very high, and it will be stricter, and the competition will be more intense.
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1. Sales (more).
2. Marketing research and management personnel.
Marketing out of the direction of employment is mainly in the following aspects:
1. Sales staff.
With the continuous improvement of China's market economy, marketing has infiltrated into all kinds of enterprises, not only foreign-funded enterprises, private enterprises, but even state-owned enterprises are also talking about marketing. There will also be a deeper understanding of the concept of marketing, so the demand for talent in this area will continue to be positive. As long as there are products and services in **, there will be sales positions recruiting.
For industries with a technology background, such as telecommunications, software, etc., the demand for sales will continue to rise. Even in non-technical fields, sales roles have always been one of the most in-demand job categories.
Salary level of marketing-sales profession: In the position of sales, the remuneration varies greatly, and the basic salary of many positions is very low, and the remuneration is completely based on sales performance, and you can get a commission for every business you make. For salespeople whose wages are based on sales performance, the pressure is enormous.
Of course, the rewards are also enormous.
2. Marketing research and management personnel.
Graduates of the general undergraduate marketing major have a solid foundation in Marxist economic theory, are familiar with modern Western economic theories, are proficient in modern economic analysis methods, have a wide range of knowledge, have the ability to expand and penetrate into economics-related fields, and can be engaged in economic analysis, planning, and economic management in comprehensive economic management departments, policy research departments, financial institutions and enterprises.
There are a wide range of employment paths in a market economy. Through the survey, we learned that the job group of the marketing major covers enterprises, institutions and related departments, and has a very wide range of employment fields.
The job group of the marketing major is described as follows:
1. Salesman or supervisor position in the sales department of the enterprise;
2. Positions such as first-class staff and salesman in retail enterprises or wholesale enterprises;
3. Market research, information statistics, after-sales service and other positions in the marketing department of the enterprise.
4. Marketing planning and marketing personnel of the enterprise;
5. Relevant positions in various consulting companies.
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Marketing graduates can be engaged in market research, marketing planning, advertising planning, market development, marketing management, marketing services and teaching and scientific research, and can also continue their studies in universities and research institutions at home and abroad.
It can also be engaged in enterprise marketing management, customer resource management, network marketing management, marketing diagnosis, market research and consulting in enterprises and institutions such as industry and commerce, foreign trade, finance, insurance, tourism, real estate and other enterprises and institutions.
However, it will be easier to find sales jobs in private companies when they have just stepped into the society, although the treatment and benefits of foreign enterprises will be better, but they will only recruit experienced sales personnel, and the employment requirements for sales personnel will be very high, and they will be stricter and more competitive.
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Here's what the marketing major does:
1. After graduation, students majoring in marketing can be engaged in marketing and management, teaching, scientific research and closure in enterprises, institutions and departments, and can be engaged in marketing management such as market research, marketing planning, advertising planning, marketing promotion, sales management and other marketing management work in for-profit and non-profit institutions or start their own businesses.
According to a survey report conducted by the Department of Higher Education of the Ministry of Education on the current situation of the cultivation of undergraduate talents in business administration in China's ordinary colleges and universities, among the more than a dozen majors under the category of business administration, employers have the largest demand for marketing professionals, and more than 50% of employers say that they need marketing professionals at the undergraduate level.
3. According to the World Bank's 2006 report, China and the Knowledge Economy: Navigating the Twenty-first Century, most of the future jobs will be created in the informal services, construction, transportation, telecommunications, retail, tourism, and business sectors.
At the same time, small private businesses will become a new growth point for China's economy, and the demand for marketing personnel will continue to increase.
Employment prospects of marketing majors: marketing major is a more practical type of economic management major, in today's gradual improvement of the market economy, for enterprises and companies as independent economic entities, if there are no professional marketing talents, scientific and modern marketing means"Do business", certainly not being able to survive in a competitive market. Marketers are indispensable talents for every business, especially large enterprises.
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You can work in the sales industry, such as salesman, selling cars, selling houses, and selling insurance.
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After marketing, you can do sales, market development, business planning, etc.
It's basically two lines:
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